EP 018 - Why you shouldn't use ROI to understand marketing value

Alt Marketing School

Alt Marketing School
EP 018 - Why you shouldn't use ROI to understand marketing value
Apr 09, 2021 Episode 18
Fab Giovanetti

Why are we so obsessed with marketing to show a quantifiable return on investment? What if marketing could be about improvement, and not worth? In this controversial chat, Fab and Bill Skowronski discuss why marketing should be more about being better, rather than striving to be the 'best'.

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