Alt Marketing School
Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
Alt Marketing School
EP 224 - Crafting Email Campaigns That Get Opened
From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world.
ABOUT OUR CO-HOST
Alex Thompson is an email marketing copywriter and strategist, who has recently launched his new email marketing agency. He left a 4-year career in teaching at the start of the pandemic to start his own business, ACT Copywriting. Since then, he’s worked with clients such as Maya Jama, Alice Liveing, Lauren Jumps, and Lea Turner.
EPISODE RESOURCES ✍️
Purpose-driven copywriting course: find out more
Email marketing foundation course: find out more
Listen to EP 220: "Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken" - listen here
A Self-Help Guide for Copywriters by Dan Nelken: Check it out
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