EP 225 - Unlocking the Power of Values in Marketing

Alt Marketing School

Alt Marketing School
EP 225 - Unlocking the Power of Values in Marketing
Mar 10, 2025 Season 8 Episode 225
Fab Giovanetti

Join our free class 🎟️ 3 Ways to Turn Your Values into Action: click here

In this sneak peek of our new short course “Craft a Values-Driven Brand” , Fab and Ashlee explore the significance of values in marketing, emphasising how they shape messaging, client experiences, and overall marketing strategies. 

They discuss the challenges of articulating and applying values, the importance of creativity and curiosity, and the need for incremental changes in aligning business practices with core values. 

ABOUT OUR TEACHER 💛

Ashlee Sang consults conscious and caring leaders so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.

Based in Central Illinois, Ashlee has a background in anthropology and a penchant for travel. She's a mama, a thrift shopper, and a fan of funny TV.

Her website: ashleesang.com

EPISODE RESOURCES ✍️

3 Ways to Turn Your Values into Action - free class: click here

Values-Driven Marketing Course now live : click here



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