EP 231 - How to Pivot Your Marketing During a Recession with Jess Bruno
Alt Marketing School
In this episode, Fab and Jess chat about marketing during tough economic times. They explore real challenges marketers are facing today, how to adjust your message to what your audience really needs right now, and why understanding your customers' decision-making process is so important.
They dive into how education plays a role in purchasing decisions, fresh approaches to sales, and what market research is telling us. Plus, they share their own recent experiences with launches, showing why building genuine relationships matters and how being flexible with your business strategy can make all the difference.
ABOUT OUR TEACHER
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.
Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
EPISODE RESOURCES ✍️
Humantra electrolytes: shop here
Waterdrop electrolytes: get yours
Episode about Jess' Content Pillars: listen here
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee
AMS ON SOCIAL ✌️
Follow us on Instagram
Check snippets on TikTok
