EP 235 - Behind the Campaign with Charlie Terry from Ceek Marketing
Alt Marketing School
Dive into the world of digital marketing with Charlie Terry from CEEK Marketing. Discover how his journey from hospitality to founding multiple agencies shaped his approach to omnichannel campaigns, client management, and agency growth. Fab and Charlie discuss the evolution of marketing, the importance of diverse skill sets in agencies, and the challenges of growing a marketing agency.
ABOUT YOUR TEACHER
Charlie Terry, is the founder of multiple London-based companies, including CEEK Marketing and District Global. CEEK Marketing partners with some of the biggest brands across the globe, spanning various sectors - think Gail’s, The Savoy, Deliciously Ella, Hyde & Mondrian Hotels, Disney, Lavazza BXR, and more.
Since founding CEEK in 2016, Charlie has become a digital marketing specialist across every sector, including SEO, Paid Media, Content Creation, Social Media, Email Marketing, and Influencer Marketing. His passion and drive have attracted top talent, making CEEK one of the leading omni-channel marketing agencies in London. By 2018, CEEK had clients across four continents, and today, Charlie remains deeply involved in strategising for both new and existing clients.
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EP 234 - Stop Sleeping on Paid Content with Amy Cook
Alt Marketing School
In this episode, Fab sits down with Amy Cook, founder of Mango and Wild, to demystify all things paid advertising. Whether you're a total ads newbie or want to sharpen your PPC skills, they cover everything from budget-friendly campaign tips to busting common advertising myths. Amy shares her no-nonsense approach to making ads and SEO more accessible, practical, and fun!
Tune in for straight-talking insights, relatable stories (pregnancy pillow ads, anyone?), and actionable advice to help you finally make sense of the sometimes jargon-heavy world of paid ads.
ABOUT YOUR TEACHER
Amy, is the passionate founder of Mango&Wild, bringing years of expertise in SEO and digital marketing to the business world. With a background in both corporate and agency life, her frustration was always the confusion and high costs that came with the more complex areas of marketing such as ads and SEO and with a brain that likes to know everything she dedicated herself to learning and discovering its rather easy.
And 5 years later running Mango&Wild with the ethos to make SEO accessible and impactful for small business owners. Mango&Wilds mission is to demystify SEO, helping businesses leverage their online presence to achieve real growth.
EPISODE RESOURCES ✍️
Join us for a full Summer of free recorded classes with Summer School: find out more
Mango & Wild SEO Program: access here
Mango & Wild Ad Workshop: access here
Mango & Wild freebies: download here
Episode with Marketing Max: listen here
Facebook Ads Library: explore here
CONNECT WITH AMS 🤝
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EP 233 - Behind the Scenes of Atomicon and How to Build Community Through Events
Alt Marketing School
Join Fab as she chats with Andrew and Pete about their journey with Atomicon - from how they first teamed up to the ups and downs of running events during the pandemic. They dive into what makes events truly special, sharing their insights on building community and learning from attendee feedback. The duo opens up about the nitty-gritty of launching successful events, from keeping the energy high during launch to making sure everything runs smoothly for attendees.
ABOUT YOUR TEACHERS
Andrew and Pete are the business duo who help small business owners scale their business so they can stop swapping time for money. Founders of ATOMIC, they annually host one of Europe's largest business conferences, ATOMICON, happening in Newcastle upon Tyne.
Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award', they are ranked in the top 100 digital marketers in the world. As the authors of two hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote the world's largest international conferences such as Social Media Marketing World and have been featured on sites such as BBC, Inc., Huffington Post, Bdaily, Entrepreneur on Fire, and Forbes.
EPISODE RESOURCES ✍️
ATOMICON: visit here
CONNECT WITH AMS 🤝
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 232 - Building a Thriving 1k+ Gen Z Community
Alt Marketing School
Carolyn from Word Tonic and Fab will be discussing anything and everything related to marketing to GEN-Z.
Learn how to create authentic and meaningful connections that resonate with GEN-Z values and the power of building communities.
ABOUT OUR TEACHER
Carolyn is a 24-year-old copywriter and introvert who just so happens to have built a community of 1,000 global Gen-Z copywriters called Word Tonic. Her mission is simple: to help other young people like her break into advertising in a more accessible, fun way. Fun facts about Carolyn: she has ZERO degrees, started copywriting at 17, and surfs (very badly).
Follow Carolyn on Instagram: here
EPISODE RESOURCES ✍️
Join the Word Tonic community: here
CONNECT WITH AMS 🤝
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 231 - How to Pivot Your Marketing During a Recession with Jess Bruno
Alt Marketing School
In this episode, Fab and Jess chat about marketing during tough economic times. They explore real challenges marketers are facing today, how to adjust your message to what your audience really needs right now, and why understanding your customers' decision-making process is so important.
They dive into how education plays a role in purchasing decisions, fresh approaches to sales, and what market research is telling us. Plus, they share their own recent experiences with launches, showing why building genuine relationships matters and how being flexible with your business strategy can make all the difference.
ABOUT OUR TEACHER
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.
Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
EPISODE RESOURCES ✍️
Humantra electrolytes: shop here
Waterdrop electrolytes: get yours
Episode about Jess' Content Pillars: listen here
CONNECT WITH AMS 🤝
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EP 230 - The Power of Inclusive Communication with Emily Horton
Alt Marketing School
Join Fab and Emily Horton as they dive into a chat about making communication more inclusive and Emily's journey from journalism to activism. They talk about creating spaces where people feel safe to give feedback, why slow and steady wins the race in business, and how to stop overthinking and start doing.
ABOUT OUR TEACHER
Emily is the founder of More Diverse Voices. With a combined 10 years experience in PR, journalism and social innovation, Emily has worked in busy newsrooms, bustling creative agencies and dedicated in-house communications departments. She has helped create campaigns for organisations of all sizes. Campaign topics include: LGBTQIA+ rights, neurodiversity, mental health, feminism, mental health and loneliness, anti-racism and financial empowerment.
She is passionate about helping changemakers find their voice and amplify their impact. In 2023, she was recognised as one of Pioneers Post x NatWest’s Top 100 Women in Social Enterprise. As a neurologically diverse and queer writer, Emily passionately advocates for justice and inclusion.
Connect on LinkedIn: here
Free inclusive content calendar: here
EPISODE RESOURCES ✍️
Ethical & sustainable accelerator: join the waitlist
Dear White Women: read now
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EP 229 - Why the Smartest Brands Use Data in their Marketing with Inge Hunter
Alt Marketing School
Join Inge Hunter and Fab as they dive into a world where data meets marketing. They chat about smart ways to use data in social media, how AI is changing the game, and why emotional content still matters. You'll hear their take on breaking down complex data for clients, navigating today's crowded marketing landscape, and their thoughts on bringing more respect to the marketing profession.
ABOUT OUR TEACHER
Inge Hunter is a leading voice in digital marketing and the founder of Clue Content, a company revolutionising social media with AI-driven content creation. Through Clue, Inge empowers brands to achieve consistent, impactful results by transforming complex data into simple, actionable strategies. An award-winning entrepreneur, best-selling author, and international speaker, Inge’s passion lies in making high-quality content accessible, helping brands move from guesswork to growth.
EPISODE RESOURCES ✍️
Clue Content: check it out here
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EP 228 - The Truth about Short Form Content in 2025
Alt Marketing School
Join Fab and Becca as they chat about the world of short-form video content and why it matters for today's marketing. They get real about the common struggles people face when making videos, how to find your own unique style, and why it's worth trying different formats. They also talk about making the leap to freelancing and how to make those popular day-in-the-life videos work for you.
You'll get practical tips for creating videos that grab attention, plus some smart ideas about using content series. The episode wraps up with a friendly reminder to enjoy the journey and roll with the changes in content creation.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocialstudio
TikTok: @beccasocial
EPISODE RESOURCES ✍️
TL;DV case study: read here
AMS YouTube Channel: here
CapCut for editing: access here
Fab’s video about Steps: here
AMS talking Head: here
CONNECT WITH AMS 🤝
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 227 - How Two Women Started a CoWorking Revolution
Alt Marketing School
Join Fab as she chats with Penni Pickering about bringing people together in meaningful ways. They dive into how Cowork Crew came to be, share some great tips for making networking events feel less awkward, and talk about why having a strong community is so important for freelancers and business owners. You'll hear practical advice on hosting your own events, plus insights on how working alongside others can boost both your business and your mindset.
ABOUT OUR CO-HOST
Penni is one half of the two-woman team at Kabo Creative. Together with her wife and business partner, Jo, they create beautiful websites and eye catching design. They also host events, being co-hosts of The Marketing Meetup in Northampton, and co-founders of CoWork Crew.
CoWork Crew is a monthly cowork day for freelancers, the self employed and anyone who fancies getting out of the home office and into a room full of lovely people who get what it's like to wear-all-the-hats.
EPISODE RESOURCES ✍️
Marketers Mixer on March 28th: RSVP here
CoWorkCrew: find out more
Fabs Cambridge Crew: here
Remarkable: find out more
CONNECT WITH AMS 🤝
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 226 - What We'd Do if We Had to Start Over in Marketing
Alt Marketing School
In this episode, Fab and Emma chat about their marketing journey and what they wish they knew when starting out.
They also dig into what's really going on with social media right now - especially all the changes with Instagram and TikTok - and how marketers can stay on top of their game without losing sight of what matters.
ABOUT OUR CO-HOST 💛
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
CONNECT WITH AMS 🤝
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EP 225 - Unlocking the Power of Values in Marketing
Alt Marketing School
Join our free class 🎟️ 3 Ways to Turn Your Values into Action: click here
In this sneak peek of our new short course “Craft a Values-Driven Brand” , Fab and Ashlee explore the significance of values in marketing, emphasising how they shape messaging, client experiences, and overall marketing strategies.
They discuss the challenges of articulating and applying values, the importance of creativity and curiosity, and the need for incremental changes in aligning business practices with core values.
ABOUT OUR TEACHER 💛
Ashlee Sang consults conscious and caring leaders so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.
Based in Central Illinois, Ashlee has a background in anthropology and a penchant for travel. She's a mama, a thrift shopper, and a fan of funny TV.
Her website: ashleesang.com
EPISODE RESOURCES ✍️
3 Ways to Turn Your Values into Action - free class: click here
Values-Driven Marketing Course now live : click here
CONNECT WITH AMS 🤝
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EP 224 - Crafting Email Campaigns That Get Opened
Alt Marketing School
From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world.
ABOUT OUR CO-HOST
Alex Thompson is an email marketing copywriter and strategist, who has recently launched his new email marketing agency. He left a 4-year career in teaching at the start of the pandemic to start his own business, ACT Copywriting. Since then, he’s worked with clients such as Maya Jama, Alice Liveing, Lauren Jumps, and Lea Turner.
EPISODE RESOURCES ✍️
Purpose-driven copywriting course: find out more
Email marketing foundation course: find out more
Listen to EP 220: "Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken" - listen here
A Self-Help Guide for Copywriters by Dan Nelken: Check it out
CONNECT WITH AMS 🤝
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OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 223 - Beyond Content Pillars: The Attract, Warm, Convert Strategy
Alt Marketing School
*NEW* Value-Driven marketing course now inside our all-access pass: click here
Join Fab Giovanetti and the ever-sassy Jess Bruno as they dive into a content strategy that's all about blending the classical marketing funnel with a fresh perspective.
With a sprinkle of sass and a touch unhinged, Fab and Jess explore the layers of goals, audience understanding, and the evolving nature of content pillars and funnels.
Discover how to make your content truly impactful by focusing on attract, warm, and convert strategies, whilst also unravelling the secrets of buyer psychology.
ABOUT OUR CO-HOST
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.
Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
EPISODE RESOURCES ✍️
Buyer psychology course inside our all-access pass: click here
Marketing funnels course: click here
Jordan the Stallion on Instagram: follow here
Olima Omega on Instagram: follow here
Ne’twerking Event at Boxpark in Shoreditch: click here
CONNECT WITH AMS 🤝
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 222 - Spilling the Beans about Meta’s Marketing Summit
Alt Marketing School
Join Fab and Becca as they break down the key takeaways from a recent Meta marketing summit. They chat about how AI is shaking things up in marketing, smart ways to reach your audience, and why everyone's hooked on Reels these days.
Plus, they tackle the real challenges marketers face in today's fast-paced digital world and share Meta's latest insights on what makes ads work, helping you build clearer, more flexible marketing strategies.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 10+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocial
LinkedIn: Rebecca Holloway
EPISODE RESOURCES ✍️
Meta marketing summit: replay here
Jordan Stallion on Instagram: follow here
CONNECT WITH AMS 🤝
Our course library
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OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 221 - Building Sustainable Growth in Your Marketing Business
Alt Marketing School
Fab teams up with the brilliant Shannon Matson from Social Bungalow to crack the code on scaling, systems, and delegation. Whether you're an entrepreneur, freelancer, or consultant-in-the-making, this one’s packed with game-changing insights on crafting your signature offer, pricing it right, and knowing exactly when to level up.
Shannon—who went from corporate marketing pro to running a powerhouse strategy company—shares her secrets to building seamless systems that grow your business without burning you out. From smart project management hacks to setting boundaries like a boss, this convo is pure gold for anyone looking to scale with sanity.
ABOUT YOUR CO-HOST
With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.
These roles brought her to opportunities with L’Oreal, Access Hollywood and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez and Jennifer Lopez.
Now, she’s the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.
Map Out Your Signature Offer - 3 Day Series (Oct 29-31): Join here
“WTF is Happening in the Online Space” Podcast: Listen here
“Creating Your Signature” Group Program: Join the waitlist
EPISODE RESOURCES ✍️
The Big Leap by Gay Hendricks: Check it out
The Genius Zone by Gay Hendricks: Check it out
Reclaim Your Time Off by Fab Giovanetti: Check it out
CONNECT WITH AMS 🤝
Our course library
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OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 220 - Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken
Alt Marketing School
In this episode, Fab and our co-host Dan Nelken gets real about the wild world of copywriting, freelancing, and creative confidence. Dan—bestselling author of A Self Help Guide for Copywriters—drops some serious wisdom on balancing data with gut instinct, building a killer support network, and making your words actually feel something.
He also spills his go-to tools for staying sane as a freelancer and shares why he named his inner critic “Alan” (spoiler: it’s hilarious and helpful). Whether you’re a newbie or a pro, this chat is packed with insights to level up your creative game. Tune in—you won’t want to miss it!
ABOUT OUR CO-HOST
Dan Nelken is the author of the international best-selling book A Self-Help Guide for Copywriters—a book many are calling a modern classic. He’s now a speaker and educator for many of the world’s most famous brands and creative ad agencies. As a professional creative, his work has appeared in award shows nationally, internationally, and on his mother’s fridge.
Connect with Dan on LinkedIn: Visit here
Subscribe to Dan's Newsletter: Join here
EPISODE RESOURCES ✍️
Writing Under Pressure Course: Explore here
Mind Management, Not Time Management by David Kadavy: Check it out
A Self-Help Guide for Copywriters by Dan Nelken: Check it out
CONNECT WITH AMS 🤝
Our course library
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OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
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Leave a review on Apple Podcasts
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AMS ON SOCIAL ✌️
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EP 219 - Is it Possible to Pivot? How to Change Platforms and/or Niches
Alt Marketing School
Join Fab and Becca as they dive into the world of pivoting in marketing - you know, that scary but sometimes necessary shift in your business direction. They chat about why it matters, what makes it tricky, and how to use your audience's feedback to make smart moves. Their big question: can you really pivot your niche, and if so, how?
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 10+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocial
LinkedIn: Rebecca Holloway
EPISODE RESOURCES ✍️
Listen to our episode with Kevon Cheug: listen here
CONNECT WITH AMS 🤝
Our course library
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OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 218 - A Masterclass in Meme Marketing
Alt Marketing School
Join Fab and Annie-Mai Hodge as they chat about all things meme marketing and its place in today's social media world. They share their thoughts on staying authentic, building genuine connections, and really getting to know your audience.
The pair discuss how marketers can get creative and try new things while being mindful of meme etiquette and copyright rules. Most importantly, they remind us that marketing should be fun - it's all about finding your voice and creating content that your audience can relate to.
ABOUT OUR GUEST
Annie-Mai Hodge has built a community of over 350k followers across Instagram and LinkedIn, growing Girl Power Marketing into a powerhouse of influence and empowerment. Through her authentic approach, she has connected with her audience on a personal level, sharing her journey of resilience and success while offering practical advice and inspiration.
Her genuine passion for helping others has resonated deeply, creating a loyal and engaged following. By consistently delivering value, fostering meaningful relationships, and using her platform to uplift and educate, Annie-Mai has turned Girl Power Marketing into a trusted resource for aspiring entrepreneurs, women and girls looking to elevate their careers.
Follow her on LinkedIn: Annie Mai-Hodge
Instagram: @girlpowermarketing
EPISODE RESOURCES ✍️
- “Just a Chill Guy” Meme: Explore here
- Pinterest Reaction Pictures: Browse here
- Kapwing Meme Generator: Create here
CONNECT WITH AMS 🤝
Our course library
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 217 - AMA: What We Are Doing Differently in 2025
Alt Marketing School
Not long to go - join Alt Marketing School's Business of Marketing summit, our yearly open day: Click here
In this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media.
They dive into rolling with the punches when it comes to strategy, figuring out what actually counts as success (hint: it's not just about the numbers!), and why showing your existing audience some love is way more important than just chasing new followers. Oh, and they get into all the buzz around TikTok's future and how marketers need to stay on their toes for whatever comes next.
ABOUT OUR CO-HOST
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
EPISODE RESOURCES ✍️
Open day: Click here
Top marketers: Read more
Brock Johnson: View profile
TikTok's sister app, Lemon8, is now one of the most popular on Apple's App Store: Read more
CONNECT WITH AMS 🤝
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OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
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EP 216 - How to Set Strategic Goals and Run Your Next Marketing Review
Alt Marketing School
Ready to set powerful goals? You're in for a treat because today's episode is all about turning vague business wishes into concrete, achievable milestones through strategic planning and smart marketing reviews.
Join Fab and guest Niki Hutchison, as they break down the art of setting meaningful objectives and running effective quarterly reviews that actually drive results. Because who wouldn't want to start their year with crystal-clear goals and a solid plan to achieve them?
ABOUT OUR GUEST ♥️
Niki Hutchison is a Marketing Strategist on a mission to help more entrepreneurs feel confident marketing their businesses, so that they can enjoy the choices that come with being financially free. Niki specialises in taking service-based business owners from overlooked to fully booked®.
Marketing is often needlessly overcomplicated, so Niki simplifies things, making marketing straightforward and easy to understand. She shares her marketing knowledge and behind the scenes of her business as clearly and openly as possible, so that business owners feel confident and supported to use marketing strategically and consistently and achieve brilliant results. Niki is a Digital Marketing Trainer for a wide range of organisations including Google, Enterprise Nation, universities and small business communities and is a Global Ambassador for Adobe Express.
Niki Hutchison on LinkedIn: Connect here
Podcast & Marketing Mondays: Access free resources here
Enjoy Marketing Agency: Learn more here
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
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Take our quiz
Free marketing class
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SUPPORT 🫶
Leave a review on Apple Podcasts
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Buy us a coffee
AMS ON SOCIAL ✌️
Follow us on Instagram
Check snippets on TikTok
Join us for the Business of Marketing Live (plus sneak peek)
Alt Marketing School
We are coming to you with a cheeky bonus episode just for the holidays.
We're taking a moment to extend our heartfelt thanks for your unwavering support – couldn't have done this without you! But wait, there's more. We're giving you an exclusive sneak peek into our upcoming Business of Marketing Summit.
Listen to an extract for our exclusive interview where Becca and Fab are diving deep into what a potential TikTok ban might mean for your strategy – think of it as your survival guide to platform pivoting.
We've got a jam-packed schedule of sessions lined up, including live classes and recorded gems from some incredible experts. Whether you're chilling with a mince pie or gearing up for the new year, this is a free opportunity you won't want to miss.
Join our open day here: amschool.click/business
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
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Buy us a coffee
AMS ON SOCIAL ✌️
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Check snippets on TikTok
EP 215 - Finding The Balance Between Strategy and Creativity
Alt Marketing School
We’re closing out the year with a blast! Fab is joined by the one and only Becca Holloway and guest Joe Burns as we dive into the magic of micro-influencers and the rise of engaging, authentic communities - think less "spammy billboard" and more "exclusive VIP lounge."
Discover how these smaller creators drive real connections by delivering personalised content that resonates deeply with niche audiences. We’ll also be spilling the tea on hyper-targeted campaigns, showcasing how precision marketing can hit the mark like never before.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocial
TikTok: @beccasocial
ABOUT OUR GUEST ♥️
Joe has done lots of strategy.
Including but not limited to brand strategy, creative strategy, communications strategy, head of strategy, and design strategy. In that sense he is sort of a specialist at being a generalist. He likes to do lots of stuff, and to do it fast. Mainly because what he really really likes to do is learn about things, and the absolute best way to do that is by doing things.
Joe has done plenty of things that are strategy and plenty of other things that aren't strictly speaking strategy at all, from writing ads to building econometric models.nHe's one of the 11-75 people who, according to AdAge, make up the best creative agency that has 11-75 people in it, they are called Quality Meats Creative.
All 11-75 of them love doing things, and really don't love all the nonsense that gets in the way of doing things.
He also has a website called Home - check it out here
EPISODE RESOURCES ✍️
Open day: https://businessofmarketing.live
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
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SUPPORT 🫶
Leave a review on Apple Podcasts
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AMS ON SOCIAL ✌️
Follow us on Instagram
Check snippets on TikTok
EP 214 - How to Find a Brand Voice That Stands Out
Alt Marketing School
Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten?
This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication.
Nick shares practical strategies for developing your unique voice, offering clear guidance for maintaining authenticity even during busy holiday periods.
ABOUT OUR CO-HOST
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
ABOUT OUR GUEST ♥️
Nick Parker is mostly a writer. He runs the language studio That Explains Things, where he helps his clients 'find their voice, tell their stories, and explain their things'. He also writes Tone Knob ('the world's biggest newsletter about tone of voice', apparently) and created Voicebox, the 'simple yet sophisticated' method for creating distinctive brand voices.
EPISODE RESOURCES ✍️
Nick’s short course ('11 Primary Voices'): access here
Job Board: Find opportunities here
Copywriting Course: Learn more here
Inner Beauty Example: Check their website page
John Thornton on LinkedIn: Connect here
Qwerkywriter Typewriter: Check it out here
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee
AMS ON SOCIAL ✌️
Follow us on Instagram
Check snippets on TikTok
EP 213 - A Framework for your Next Sales Page
Alt Marketing School
Writing really effective sales pages is all about changing the way you think about selling, focusing on the benefits not just features, building your story to resonate with your audience, and addressing any of the sticking points before they arise. Join us for this live Q&A with award-winning copywriter Suzanne spilling all the secrets.
ABOUT THE GUEST
Suzanne Frear is an award-nominated expert in creative Copywriting and messaging that connects. She has the unique gift of taking her clients’ ‘brain dump’ and crafting it into bright, shining copy that grabs the attention of the reader and holds it.
She’s on a mission to rid the world of bland, boring jargon, in its place bringing bold, brilliant copy that really hits the beaver on the nose! Suzanne works with clients across the globe, from VIP entrepreneurs to change-making non-profits, always bringing her insightful talents and professional approach to every brief.
In her spare time she’s an avid reader, walker, swimmer and joker – recognised far and wide for her loud belly laugh and snort.
Visit Suzanne’s website: Explore here
Free sales page worksheet: Download here
Ideal customer worksheet: Download here
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee
AMS ON SOCIAL ✌️
Follow us on Instagram
Check snippets on TikTok
EP 212 - Cut Down Hours of Work with These Workflow & Delegation Secrets
Alt Marketing School
Tune in for an episode featuring social media expert Bethan Wright, who shares her delegation secrets and introduces "brain dumping" to spark creativity. We discuss the benefits of hiring a coach and how to make marketing enjoyable, joined by co-host Jess Bruno, who shares insights on using AI for effective delegation. Get ready for laughs and valuable tips to elevate your game!
ABOUT YOUR CO-HOST
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.
Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
ABOUT THE GUEST
Meet Bethan Wright, a digital nomad, SMM & agency owner coach, and agency owner. With a deep love of travel, Bethan spends her time travelling the world while balancing her digital marketing career.
After 7 years of running a digital marketing agency and working with businesses to grow their social media Bethan now also shares her passion for running an agency with other Social Media Managers and Agency Owners.
EPISODE RESOURCES ✍️
Join all-access pass for new content mapping workshop: Join here
Fathom: Explore here
Spotify Wrapped: Read more
Join all-access pass for Bethan’s workshop: Join here
Dubsado: Visit here
Loom: Check it out
Descript: Discover more
Scribe: Learn more
Asana: Find out more
Upbase: Explore here
ClickUp: Visit here
Building a StoryBrand by Donald Miller: Get the book
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee
AMS ON SOCIAL ✌️
Follow us on Instagram
Check snippets on TikTok
EP 235 - Behind the Campaign with Charlie Terry from Ceek Marketing
35:42
EP 234 - Stop Sleeping on Paid Content with Amy Cook
53:16
EP 233 - Behind the Scenes of Atomicon and How to Build Community Through Events
52:09
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EP 232 - Building a Thriving 1k+ Gen Z Community
40:34
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EP 231 - How to Pivot Your Marketing During a Recession with Jess Bruno
37:17
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EP 230 - The Power of Inclusive Communication with Emily Horton
56:38
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EP 229 - Why the Smartest Brands Use Data in their Marketing with Inge Hunter
48:02
EP 228 - The Truth about Short Form Content in 2025
40:00
EP 227 - How Two Women Started a CoWorking Revolution
31:13
EP 226 - What We'd Do if We Had to Start Over in Marketing
39:28
EP 225 - Unlocking the Power of Values in Marketing
30:36
EP 224 - Crafting Email Campaigns That Get Opened
52:48
EP 223 - Beyond Content Pillars: The Attract, Warm, Convert Strategy
35:20
EP 222 - Spilling the Beans about Meta’s Marketing Summit
43:39
EP 221 - Building Sustainable Growth in Your Marketing Business
49:14
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EP 220 - Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken
41:36
EP 219 - Is it Possible to Pivot? How to Change Platforms and/or Niches
29:10
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EP 218 - A Masterclass in Meme Marketing
54:59
EP 217 - AMA: What We Are Doing Differently in 2025
31:33
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EP 216 - How to Set Strategic Goals and Run Your Next Marketing Review
41:15
Join us for the Business of Marketing Live (plus sneak peek)
7:05
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EP 215 - Finding The Balance Between Strategy and Creativity
1:19:46
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EP 214 - How to Find a Brand Voice That Stands Out
1:31:18
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EP 213 - A Framework for your Next Sales Page
48:23
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EP 212 - Cut Down Hours of Work with These Workflow & Delegation Secrets
1:26:30