EP 242 - Bitesize: Mastering Your Brand's Voice
Alt Marketing School
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
_______
In this throwback, Fab and Nick chat about brand voice, highlighting how authenticity and humour can help you connect with your audience. They look at how brands can show their personality through tone and messaging, with plenty of real-world examples to make it clear.
ABOUT OUR TEACHER
Nick Parker is a writer and brand voice expert who helps brands find their unique tone of voice. He has a varied background that includes magazine writing, comedy, and cartoons, which influences his approach to brand voice work.
EPISODE RESOURCES ✍️
Listen to EP 214: "How to Find a Brand Voice That Stands Out" - listen here
Purpose-driven copywriting course- find out more
You can reach Nick at nick@thatexplainsthings.com
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EP 241 - Bitesize: Mastering SOPs for Marketing Success
Alt Marketing School
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
_______
In this short episode, Bethan Wright breaks down why SOPs (Standard Operating Procedures) are so crucial for social media managers. She explains how they help you scale your business and keep your client experience consistent across the board. She also dives into how templates can streamline your workflow and free up your schedule.
ABOUT OUR TEACHER
Bethan Wright is a marketing agency owner with almost 7 years of experience and a coach to SMMs (Social Media Managers) and aspiring agency owners. After starting as a side hustler, she grew her agency significantly, going from her first day full-time to managing a team of 5 within one year. She now helps others build their dream SMM business.
She's also a digital nomad who helps other Social Media Managers and Agency Owners achieve success through 1:1, group, and membership support, balancing her digital marketing career with her love of exploring the world.
EPISODE RESOURCES ✍️
Listen to EP212: Cut Down Hours of Work with These Workflow & Delegation Secrets - listen here
Join us for a full Summer of free recorded classes with Summer School - find out more
Check our Notion and Canva template shop: find out more
Find Bethan on Instagram: find out more
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EP 240 - Bitesize: Email Personalisation that Matters
Alt Marketing School
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
_______
This short episode taken from our conversation with Yuval Ackerman dives into ethical email marketing and why segmenting your audience really matters. You'll get practical tips to level up your marketing and build stronger connections with your subscribers. Plus, we'll point you toward some helpful resources to sharpen your skills along the way.
ABOUT OUR TEACHER
Yuval is an ethical email strategist and consultant who helps B corps and personal brands turn their subscribers into their biggest F.A.N.s. She's also a food lover (especially pasta) and a full-time nomad on a mission to find a place to call home.
As an ethical email marketing strategist for B Corps, she's known for her transparent campaigns. She believes marketing should "centre on values, humanity, and positivity".
EPISODE RESOURCES ✍️
Listen to EP 204: "How to Build Truly Personalised Email Experiences" - listen here
Join our accelerator waiting list - access here
Email marketing foundation course- find out more
Find out more about Yuval on LinkedIn: find out more
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EP 239 - Bitesize: Unlocking Growth on TikTok
Alt Marketing School
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
_______
In this episode, we're kicking off a series of short episodes all about effective marketing strategies, with a special focus on TikTok. We chat about practical growth strategies, how to create content that resonates, and why paying attention to your analytics really matters for TikTok success.
ABOUT OUR TEACHER
Penny Walker (@BarBrusa_Social) specialises in teaching fun-loving, lifestyle brands to create great content for TikTok to increase revenue. With over six years of experience in content, design, and social media, she helps brands raise awareness, connect with new audiences, and boost monthly revenue.
Her goal is to give brands the skills, confidence, and mindset to produce effective short-form video quickly and enjoyably. She believes that marketing should "spark joy, connection, and creativity every time".
You can find her on TikTok at @barbrusa_social
EPISODE RESOURCES ✍️
Listen to EP 211: Why You Should Stop Sleeping on TikTok - listen here
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EP 238 - The Marketing Skills Gap: Generalist or Specialist with Michelle Boland
Alt Marketing School
Join Michelle Boland, MBA, as she shares her insights on being a generalist marketer in today's fast-paced world. From her time in agencies to leading big marketing teams, Michelle breaks down why being versatile matters - even when everyone's talking about specialising.
ABOUT YOUR TEACHER
With over 20 years broad marketing experience, Michelle is the marketing muscle needed to grow any business. With B2B, B2C and D2C experience all in her back pocket, her creativity is only rivalled by her commerciality. Michelle's drive for marketing excellence and innovation feeds through into the campaigns she weaves across the channel spectrum and her love of brand and martech means she can geek out on several levels.
Follow her on LinkedIn: here
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EP 237 - Roundtable Discussion: Is Marketing Broken?
Alt Marketing School
Wondering why marketing feels more overwhelming than ever? You’re not alone. In this episode, Fab, Becca, Emma, and Lea unpack the new challenges facing marketers—from unrealistic job expectations to the emotional toll of constant “doing.” They also reveal how communication and setting boundaries can make all the difference. Tune in for actionable tips and refreshingly honest stories every marketer needs to hear.
ABOUT YOUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocial
TikTok: @beccasocial
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
Lea Tierney is a Copywriter and Messaging Mentor, providing copywriting and storytelling support to heart-led business owners all across the globe from her little Copy Cottage in the Forest of Dean.
Her work involves a lot of brand positioning and personality crafting, along with helpful blogs, soulful website pages and personality filled newsletters.
Lea is also co-host on the Digital (Gold) Dust podcast for conscious business owners.
Website: click here
LinkedIn: click here
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EP 236 - Behind the Campaign with Ruth Lee from Citypress
Alt Marketing School
We’re shining the spotlight on Ruth Lee, Senior Director at Citypress, as we dive into the strategies, and lessons from her career. In this episode, Ruth shares her journey from graduate hire to senior leadership, her approach to integrating purpose into campaigns, and her secrets to building cohesive teams that thrive.
Ruth will be back with a workshop for Summer School 🏫
If you haven’t already, join us for a full Summer of free recorded classes - grab your free ticket
ABOUT YOUR TEACHER
Ruth is a member of leadership team at Citypress, the second largest employee-owned comms agency in the UK. There, she leads the creative specialisms, which includes strategy, creative, social media and studio.
Ruth has extensive, award-winning experience delivering integrated creative campaigns and global social media programmes, with brands including Arla, Unilever, Lloyds Banking Group, and Toblerone.
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EP 235 - Behind the Campaign with Charlie Terry from Ceek Marketing
Alt Marketing School
Dive into the world of digital marketing with Charlie Terry from CEEK Marketing. Discover how his journey from hospitality to founding multiple agencies shaped his approach to omnichannel campaigns, client management, and agency growth. Fab and Charlie discuss the evolution of marketing, the importance of diverse skill sets in agencies, and the challenges of growing a marketing agency.
ABOUT YOUR TEACHER
Charlie Terry, is the founder of multiple London-based companies, including CEEK Marketing and District Global. CEEK Marketing partners with some of the biggest brands across the globe, spanning various sectors - think Gail’s, The Savoy, Deliciously Ella, Hyde & Mondrian Hotels, Disney, Lavazza BXR, and more.
Since founding CEEK in 2016, Charlie has become a digital marketing specialist across every sector, including SEO, Paid Media, Content Creation, Social Media, Email Marketing, and Influencer Marketing. His passion and drive have attracted top talent, making CEEK one of the leading omni-channel marketing agencies in London. By 2018, CEEK had clients across four continents, and today, Charlie remains deeply involved in strategising for both new and existing clients.
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EP 234 - Stop Sleeping on Paid Content with Amy Cook
Alt Marketing School
In this episode, Fab sits down with Amy Cook, founder of Mango and Wild, to demystify all things paid advertising. Whether you're a total ads newbie or want to sharpen your PPC skills, they cover everything from budget-friendly campaign tips to busting common advertising myths. Amy shares her no-nonsense approach to making ads and SEO more accessible, practical, and fun!
Tune in for straight-talking insights, relatable stories (pregnancy pillow ads, anyone?), and actionable advice to help you finally make sense of the sometimes jargon-heavy world of paid ads.
ABOUT YOUR TEACHER
Amy, is the passionate founder of Mango&Wild, bringing years of expertise in SEO and digital marketing to the business world. With a background in both corporate and agency life, her frustration was always the confusion and high costs that came with the more complex areas of marketing such as ads and SEO and with a brain that likes to know everything she dedicated herself to learning and discovering its rather easy.
And 5 years later running Mango&Wild with the ethos to make SEO accessible and impactful for small business owners. Mango&Wilds mission is to demystify SEO, helping businesses leverage their online presence to achieve real growth.
EPISODE RESOURCES ✍️
Join us for a full Summer of free recorded classes with Summer School: find out more
Mango & Wild SEO Program: access here
Mango & Wild Ad Workshop: access here
Mango & Wild freebies: download here
Episode with Marketing Max: listen here
Facebook Ads Library: explore here
CONNECT WITH AMS 🤝
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EP 233 - Behind the Scenes of Atomicon and How to Build Community Through Events
Alt Marketing School
Join Fab as she chats with Andrew and Pete about their journey with Atomicon - from how they first teamed up to the ups and downs of running events during the pandemic. They dive into what makes events truly special, sharing their insights on building community and learning from attendee feedback. The duo opens up about the nitty-gritty of launching successful events, from keeping the energy high during launch to making sure everything runs smoothly for attendees.
ABOUT YOUR TEACHERS
Andrew and Pete are the business duo who help small business owners scale their business so they can stop swapping time for money. Founders of ATOMIC, they annually host one of Europe's largest business conferences, ATOMICON, happening in Newcastle upon Tyne.
Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award', they are ranked in the top 100 digital marketers in the world. As the authors of two hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote the world's largest international conferences such as Social Media Marketing World and have been featured on sites such as BBC, Inc., Huffington Post, Bdaily, Entrepreneur on Fire, and Forbes.
EPISODE RESOURCES ✍️
ATOMICON: visit here
CONNECT WITH AMS 🤝
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EP 232 - Building a Thriving 1k+ Gen Z Community
Alt Marketing School
Carolyn from Word Tonic and Fab will be discussing anything and everything related to marketing to GEN-Z.
Learn how to create authentic and meaningful connections that resonate with GEN-Z values and the power of building communities.
ABOUT OUR TEACHER
Carolyn is a 24-year-old copywriter and introvert who just so happens to have built a community of 1,000 global Gen-Z copywriters called Word Tonic. Her mission is simple: to help other young people like her break into advertising in a more accessible, fun way. Fun facts about Carolyn: she has ZERO degrees, started copywriting at 17, and surfs (very badly).
Follow Carolyn on Instagram: here
EPISODE RESOURCES ✍️
Join the Word Tonic community: here
CONNECT WITH AMS 🤝
Our course library
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 231 - How to Pivot Your Marketing During a Recession with Jess Bruno
Alt Marketing School
In this episode, Fab and Jess chat about marketing during tough economic times. They explore real challenges marketers are facing today, how to adjust your message to what your audience really needs right now, and why understanding your customers' decision-making process is so important.
They dive into how education plays a role in purchasing decisions, fresh approaches to sales, and what market research is telling us. Plus, they share their own recent experiences with launches, showing why building genuine relationships matters and how being flexible with your business strategy can make all the difference.
ABOUT OUR TEACHER
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.
Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
EPISODE RESOURCES ✍️
Humantra electrolytes: shop here
Waterdrop electrolytes: get yours
Episode about Jess' Content Pillars: listen here
CONNECT WITH AMS 🤝
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EP 230 - The Power of Inclusive Communication with Emily Horton
Alt Marketing School
Join Fab and Emily Horton as they dive into a chat about making communication more inclusive and Emily's journey from journalism to activism. They talk about creating spaces where people feel safe to give feedback, why slow and steady wins the race in business, and how to stop overthinking and start doing.
ABOUT OUR TEACHER
Emily is the founder of More Diverse Voices. With a combined 10 years experience in PR, journalism and social innovation, Emily has worked in busy newsrooms, bustling creative agencies and dedicated in-house communications departments. She has helped create campaigns for organisations of all sizes. Campaign topics include: LGBTQIA+ rights, neurodiversity, mental health, feminism, mental health and loneliness, anti-racism and financial empowerment.
She is passionate about helping changemakers find their voice and amplify their impact. In 2023, she was recognised as one of Pioneers Post x NatWest’s Top 100 Women in Social Enterprise. As a neurologically diverse and queer writer, Emily passionately advocates for justice and inclusion.
Connect on LinkedIn: here
Free inclusive content calendar: here
EPISODE RESOURCES ✍️
Ethical & sustainable accelerator: join the waitlist
Dear White Women: read now
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EP 229 - Why the Smartest Brands Use Data in their Marketing with Inge Hunter
Alt Marketing School
Join Inge Hunter and Fab as they dive into a world where data meets marketing. They chat about smart ways to use data in social media, how AI is changing the game, and why emotional content still matters. You'll hear their take on breaking down complex data for clients, navigating today's crowded marketing landscape, and their thoughts on bringing more respect to the marketing profession.
ABOUT OUR TEACHER
Inge Hunter is a leading voice in digital marketing and the founder of Clue Content, a company revolutionising social media with AI-driven content creation. Through Clue, Inge empowers brands to achieve consistent, impactful results by transforming complex data into simple, actionable strategies. An award-winning entrepreneur, best-selling author, and international speaker, Inge’s passion lies in making high-quality content accessible, helping brands move from guesswork to growth.
EPISODE RESOURCES ✍️
Clue Content: check it out here
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 228 - The Truth about Short Form Content in 2025
Alt Marketing School
Join Fab and Becca as they chat about the world of short-form video content and why it matters for today's marketing. They get real about the common struggles people face when making videos, how to find your own unique style, and why it's worth trying different formats. They also talk about making the leap to freelancing and how to make those popular day-in-the-life videos work for you.
You'll get practical tips for creating videos that grab attention, plus some smart ideas about using content series. The episode wraps up with a friendly reminder to enjoy the journey and roll with the changes in content creation.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocialstudio
TikTok: @beccasocial
EPISODE RESOURCES ✍️
TL;DV case study: read here
AMS YouTube Channel: here
CapCut for editing: access here
Fab’s video about Steps: here
AMS talking Head: here
CONNECT WITH AMS 🤝
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
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EP 227 - How Two Women Started a CoWorking Revolution
Alt Marketing School
Join Fab as she chats with Penni Pickering about bringing people together in meaningful ways. They dive into how Cowork Crew came to be, share some great tips for making networking events feel less awkward, and talk about why having a strong community is so important for freelancers and business owners. You'll hear practical advice on hosting your own events, plus insights on how working alongside others can boost both your business and your mindset.
ABOUT OUR CO-HOST
Penni is one half of the two-woman team at Kabo Creative. Together with her wife and business partner, Jo, they create beautiful websites and eye catching design. They also host events, being co-hosts of The Marketing Meetup in Northampton, and co-founders of CoWork Crew.
CoWork Crew is a monthly cowork day for freelancers, the self employed and anyone who fancies getting out of the home office and into a room full of lovely people who get what it's like to wear-all-the-hats.
EPISODE RESOURCES ✍️
Marketers Mixer on March 28th: RSVP here
CoWorkCrew: find out more
Fabs Cambridge Crew: here
Remarkable: find out more
CONNECT WITH AMS 🤝
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EP 226 - What We'd Do if We Had to Start Over in Marketing
Alt Marketing School
In this episode, Fab and Emma chat about their marketing journey and what they wish they knew when starting out.
They also dig into what's really going on with social media right now - especially all the changes with Instagram and TikTok - and how marketers can stay on top of their game without losing sight of what matters.
ABOUT OUR CO-HOST 💛
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
CONNECT WITH AMS 🤝
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EP 225 - Unlocking the Power of Values in Marketing
Alt Marketing School
Join our free class 🎟️ 3 Ways to Turn Your Values into Action: click here
In this sneak peek of our new short course “Craft a Values-Driven Brand” , Fab and Ashlee explore the significance of values in marketing, emphasising how they shape messaging, client experiences, and overall marketing strategies.
They discuss the challenges of articulating and applying values, the importance of creativity and curiosity, and the need for incremental changes in aligning business practices with core values.
ABOUT OUR TEACHER 💛
Ashlee Sang consults conscious and caring leaders so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.
Based in Central Illinois, Ashlee has a background in anthropology and a penchant for travel. She's a mama, a thrift shopper, and a fan of funny TV.
Her website: ashleesang.com
EPISODE RESOURCES ✍️
3 Ways to Turn Your Values into Action - free class: click here
Values-Driven Marketing Course now live : click here
CONNECT WITH AMS 🤝
Our course library
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 224 - Crafting Email Campaigns That Get Opened
Alt Marketing School
From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world.
ABOUT OUR CO-HOST
Alex Thompson is an email marketing copywriter and strategist, who has recently launched his new email marketing agency. He left a 4-year career in teaching at the start of the pandemic to start his own business, ACT Copywriting. Since then, he’s worked with clients such as Maya Jama, Alice Liveing, Lauren Jumps, and Lea Turner.
EPISODE RESOURCES ✍️
Purpose-driven copywriting course: find out more
Email marketing foundation course: find out more
Listen to EP 220: "Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken" - listen here
A Self-Help Guide for Copywriters by Dan Nelken: Check it out
CONNECT WITH AMS 🤝
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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EP 223 - Beyond Content Pillars: The Attract, Warm, Convert Strategy
Alt Marketing School
*NEW* Value-Driven marketing course now inside our all-access pass: click here
Join Fab Giovanetti and the ever-sassy Jess Bruno as they dive into a content strategy that's all about blending the classical marketing funnel with a fresh perspective.
With a sprinkle of sass and a touch unhinged, Fab and Jess explore the layers of goals, audience understanding, and the evolving nature of content pillars and funnels.
Discover how to make your content truly impactful by focusing on attract, warm, and convert strategies, whilst also unravelling the secrets of buyer psychology.
ABOUT OUR CO-HOST
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.
Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
EPISODE RESOURCES ✍️
Buyer psychology course inside our all-access pass: click here
Marketing funnels course: click here
Jordan the Stallion on Instagram: follow here
Olima Omega on Instagram: follow here
Ne’twerking Event at Boxpark in Shoreditch: click here
CONNECT WITH AMS 🤝
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Our certification
Templates and tools
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
View all sponsors and offers
OUR FAVE RESOURCES 👇
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Leave a review on Apple Podcasts
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Buy us a coffee...
EP 222 - Spilling the Beans about Meta’s Marketing Summit
Alt Marketing School
Join Fab and Becca as they break down the key takeaways from a recent Meta marketing summit. They chat about how AI is shaking things up in marketing, smart ways to reach your audience, and why everyone's hooked on Reels these days.
Plus, they tackle the real challenges marketers face in today's fast-paced digital world and share Meta's latest insights on what makes ads work, helping you build clearer, more flexible marketing strategies.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 10+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocial
LinkedIn: Rebecca Holloway
EPISODE RESOURCES ✍️
Meta marketing summit: replay here
Jordan Stallion on Instagram: follow here
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
View all sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
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Leave a review on Apple Podcasts
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EP 221 - Building Sustainable Growth in Your Marketing Business
Alt Marketing School
Fab teams up with the brilliant Shannon Matson from Social Bungalow to crack the code on scaling, systems, and delegation. Whether you're an entrepreneur, freelancer, or consultant-in-the-making, this one’s packed with game-changing insights on crafting your signature offer, pricing it right, and knowing exactly when to level up.
Shannon—who went from corporate marketing pro to running a powerhouse strategy company—shares her secrets to building seamless systems that grow your business without burning you out. From smart project management hacks to setting boundaries like a boss, this convo is pure gold for anyone looking to scale with sanity.
ABOUT YOUR CO-HOST
With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.
These roles brought her to opportunities with L’Oreal, Access Hollywood and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez and Jennifer Lopez.
Now, she’s the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.
Map Out Your Signature Offer - 3 Day Series (Oct 29-31): Join here
“WTF is Happening in the Online Space” Podcast: Listen here
“Creating Your Signature” Group Program: Join the waitlist
EPISODE RESOURCES ✍️
The Big Leap by Gay Hendricks: Check it out
The Genius Zone by Gay Hendricks: Check it out
Reclaim Your Time Off by Fab Giovanetti: Check it out
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
View all sponsors and offers
OUR FAVE RESOURCES 👇
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SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
EP 220 - Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken
Alt Marketing School
In this episode, Fab and our co-host Dan Nelken gets real about the wild world of copywriting, freelancing, and creative confidence. Dan—bestselling author of A Self Help Guide for Copywriters—drops some serious wisdom on balancing data with gut instinct, building a killer support network, and making your words actually feel something.
He also spills his go-to tools for staying sane as a freelancer and shares why he named his inner critic “Alan” (spoiler: it’s hilarious and helpful). Whether you’re a newbie or a pro, this chat is packed with insights to level up your creative game. Tune in—you won’t want to miss it!
ABOUT OUR CO-HOST
Dan Nelken is the author of the international best-selling book A Self-Help Guide for Copywriters—a book many are calling a modern classic. He’s now a speaker and educator for many of the world’s most famous brands and creative ad agencies. As a professional creative, his work has appeared in award shows nationally, internationally, and on his mother’s fridge.
Connect with Dan on LinkedIn: Visit here
Subscribe to Dan's Newsletter: Join here
EPISODE RESOURCES ✍️
Writing Under Pressure Course: Explore here
Mind Management, Not Time Management by David Kadavy: Check it out
A Self-Help Guide for Copywriters by Dan Nelken: Check it out
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
View all sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
EP 219 - Is it Possible to Pivot? How to Change Platforms and/or Niches
Alt Marketing School
Join Fab and Becca as they dive into the world of pivoting in marketing - you know, that scary but sometimes necessary shift in your business direction. They chat about why it matters, what makes it tricky, and how to use your audience's feedback to make smart moves. Their big question: can you really pivot your niche, and if so, how?
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 10+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocial
LinkedIn: Rebecca Holloway
EPISODE RESOURCES ✍️
Listen to our episode with Kevon Cheug: listen here
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
View all sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
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SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
EP 218 - A Masterclass in Meme Marketing
Alt Marketing School
Join Fab and Annie-Mai Hodge as they chat about all things meme marketing and its place in today's social media world. They share their thoughts on staying authentic, building genuine connections, and really getting to know your audience.
The pair discuss how marketers can get creative and try new things while being mindful of meme etiquette and copyright rules. Most importantly, they remind us that marketing should be fun - it's all about finding your voice and creating content that your audience can relate to.
ABOUT OUR GUEST
Annie-Mai Hodge has built a community of over 350k followers across Instagram and LinkedIn, growing Girl Power Marketing into a powerhouse of influence and empowerment. Through her authentic approach, she has connected with her audience on a personal level, sharing her journey of resilience and success while offering practical advice and inspiration.
Her genuine passion for helping others has resonated deeply, creating a loyal and engaged following. By consistently delivering value, fostering meaningful relationships, and using her platform to uplift and educate, Annie-Mai has turned Girl Power Marketing into a trusted resource for aspiring entrepreneurs, women and girls looking to elevate their careers.
Follow her on LinkedIn: Annie Mai-Hodge
Instagram: @girlpowermarketing
EPISODE RESOURCES ✍️
- “Just a Chill Guy” Meme: Explore here
- Pinterest Reaction Pictures: Browse here
- Kapwing Meme Generator: Create here
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
View all sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
EP 242 - Bitesize: Mastering Your Brand's Voice
8:35
EP 241 - Bitesize: Mastering SOPs for Marketing Success
8:24
EP 240 - Bitesize: Email Personalisation that Matters
7:57
EP 239 - Bitesize: Unlocking Growth on TikTok
10:54
EP 238 - The Marketing Skills Gap: Generalist or Specialist with Michelle Boland
46:12
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EP 237 - Roundtable Discussion: Is Marketing Broken?
46:41
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EP 236 - Behind the Campaign with Ruth Lee from Citypress
30:56
EP 235 - Behind the Campaign with Charlie Terry from Ceek Marketing
35:42
EP 234 - Stop Sleeping on Paid Content with Amy Cook
53:16
EP 233 - Behind the Scenes of Atomicon and How to Build Community Through Events
52:09
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EP 232 - Building a Thriving 1k+ Gen Z Community
40:34
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EP 231 - How to Pivot Your Marketing During a Recession with Jess Bruno
37:17
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EP 230 - The Power of Inclusive Communication with Emily Horton
56:38
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EP 229 - Why the Smartest Brands Use Data in their Marketing with Inge Hunter
48:02
EP 228 - The Truth about Short Form Content in 2025
40:00
EP 227 - How Two Women Started a CoWorking Revolution
31:13
EP 226 - What We'd Do if We Had to Start Over in Marketing
39:28
EP 225 - Unlocking the Power of Values in Marketing
30:36
EP 224 - Crafting Email Campaigns That Get Opened
52:48
EP 223 - Beyond Content Pillars: The Attract, Warm, Convert Strategy
35:20
EP 222 - Spilling the Beans about Meta’s Marketing Summit
43:39
EP 221 - Building Sustainable Growth in Your Marketing Business
49:14
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EP 220 - Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken
41:36
EP 219 - Is it Possible to Pivot? How to Change Platforms and/or Niches
29:10
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EP 218 - A Masterclass in Meme Marketing
54:59