Ryan explains how SaaS startups can create brand awareness and build an audience by piggybacking off of another company's audience. 

Takeaways

• Piggybacking off of another company's audience is an effective way for SaaS startups to create brand awareness and build an audience.
• Finding the right partner who shares the same target audience and has a large following is crucial for successful co-promotion campaigns.
• Webinars, workshops, podcasts, and co-creating content are effective collaboration methods for SaaS startups and their partners.
• Both parties should actively promote the campaign through social media, email newsletters, and website content to maximise brand awareness and lead generation.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

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