Ryan emphasises that meta ads should not be dismissed and that retargeting ads on meta can be beneficial for all types of B2B brands. 

Takeaways

• Meta ads should not be dismissed for B2B SaaS brands and can be effective for retargeting.
• The work-from-home boom has increased the usage of Facebook and Instagram during working hours.
• Meta ads are more cost-effective than LinkedIn ads, making them a better option for startups and small budgets.
• Meta ads can be used for click-through rate checking and A/B testing, allowing for effective optimisation.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

Send podcast guest pitches to: info@rocket-saas.io