Digital Nexus
Digital Nexus brings you inside Australia’s AI frontier. Hosts Chris Sinclair and Mark Monfort sit down with founders and leaders shaping the market, uncovering the products, journeys, and ideas driving AI adoption. Smart, unfiltered, and a little cheeky — it’s your backstage pass to the people redefining Australia’s tech future (and the world of course).
Mark Monfort, the tech wizard behind the @AusDefi Association and NotCentralised, isn't just a name—he's a legend. With blockchain fin-tech victories under his belt, he's now on a quest to build the ultimate #LLM, SIKE.ai, enhancing business workflows and securing data like a true digital sorcerer. Nothing can stop him!
Chris Sinclair, the design guru and UX/CX mastermind, knows the secrets of digital innovation and business strategy like the back of his hand. Partnered with Digital Village, a league of specialists leading the charge in product development and innovation, Chris is here to prove that the old ways of working are no match for the future!
Get ready for epic discussions, expert perspectives, and a sneak peek into the future of digital innovation. Don't forget to like, subscribe, and stay tuned for more episodes as we explore the frontiers of technology with a dash of humour and a whole lot of superhero flair...or fails!
Digital Nexus
Ep 35 | Stop Using Spam Cannons The B2B Playbook That 5×’d Replies
From IBM strategist to startup founder, Serena Lam is building Fuzzy AI to reshape B2B sales with hyper-personalized outreach. In this candid conversation, she shares her founder journey, lessons from building in AI, and where sales tech is heading next.
👉 Expect practical founder advice, the realities of building with limited resources, and insights into how design thinking and AI workflows are changing the game.
⏱️ Chapter Timestamps
0:00 – Intro & why Serena flew budget class from Singapore
4:33 – How IBM shaped Serena’s mindset as a founder
8:32 – First startups, painful failures & losing money early
13:02 – The hardest part: finding (and keeping) the right tech co-founder
17:48 – Inside Fuzzy AI: turning content & trust into 5x higher conversions
22:01 – Killing the “spam cannon” & making outreach human again
26:41 – Why Serena prototypes in Figma before writing a single line of code
31:38 – AI tools Serena swears by (Claude, Perplexity, Bolt & more)
35:54 – Which jobs AI will replace… and which remain uniquely human
40:30 – The future of sales: cultural nuance, agentic AI & trust-based buying
🔑 Key Takeaways
🎯 Startups succeed when founders go all-in — half measures don’t work.
🤖 AI isn’t just automation — it’s strategy amplification when applied right.
🛠️ Design thinking + scrappy prototyping can save you months of wasted work.
💡 The future of sales = humans handling trust + negotiation, AI doing the grind.
💡 Enjoyed this episode? Subscribe for more AI founder stories & weekly Digital Nexus tech breakdowns!
Other Links
🎙️our podcast links here: https://digitalnexuspodcast.com/
👤Chris on LinkedIn - https://www.linkedin.com/in/pcsinclair/
👤Mark on LinkedIn - https://www.linkedin.com/in/markmonfort/
👤 Mark on Twitter - https://twitter.com/captdefi
SHOWNOTE LINKS
🔗 SIKE - https://sike.ai/
🌐Digital Village - https://digitalvillage.network/
🌐NotCentralised - https://www.notcentralised.com/
YouTube Channel: https://www.youtube.com/@DigitalNexusPodcast
X (twitter): @DigitalNexus
