The Charge Point Podcast
The Charge Point Podcast is your gateway to the future of EV charging. In each episode, we dive deep into the world of EV infrastructure, offering insights and perspectives from industry leaders, innovators, and the people at the forefront of deploying charging networks. Join us to explore the exciting developments that are accelerating our world towards sustainable mobility. More information about our Mission, Vision and Values here: https://www.flexecharge.com/company/about-us
The Charge Point Podcast
Episode 28 – From Fuel to Fast Charging: Q8’s Electrification Journey in Scandinavia
In this second episode of our energy retailer spotlight series, we speak with Marc Skriver-Bayer, who has been at the heart of Q8 Denmark’s transition to electric mobility. With 17 years at the company and a background in finance and strategy, Marc offers a deep dive into how Q8 is redefining its business model, infrastructure ownership, and internal culture in response to the rise of electric vehicles.
From early partnerships with E.ON to building and managing Q8’s own EV infrastructure across Denmark and Sweden, this episode explores how and when a traditional fuel retailer should pivot — and what that takes from the inside out.
🧭 What We Cover
- Marc’s personal journey from finance to EV strategy leadership
- The turning point for Q8: policy signals, Tesla’s rise, and a new CEO
- Cultural transformation: shifting mindset from fuel retailer to energy provider
- Why Q8 moved from renting to owning charging infrastructure
- The role of geography, temperature, and customer behavior across Scandinavia
- Q8’s long-term strategy and what’s next for their EV roadmap
🔑 Key Takeaways
- Electrification requires more than tech — it’s a full cultural and strategic shift
- Timing matters: moving too early or too late can be equally risky
- Owning infrastructure enables better control, customer experience, and scaling
- Even legacy brands can future-proof if they align leadership, policy, and vision
🎓 Related Resource
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Optimise Masterclass Series – Part 2: The Power of Local Load Management
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