#5 - Vik Ratomske, co-founder & CEO of Partnergap: Affiliate Marketing 101 (S1E5)

Exploring Affiliate Marketing with Vik Ratomske, co-founder & CEO of Partnergap

In this episode, we sit down with Vik Ratomske, the CEO of Partnergap, to demystify the world of affiliate marketing. With over 12 years of experience, Vik shares her journey from accountancy to becoming a leading expert in affiliate marketing.

We discuss the basics and complexities of affiliate marketing, including its applications in both B2B and B2C markets, the importance of using the right tools and platforms, and how to measure success through key performance indicators. Vik also sheds light on the latest trends in affiliate marketing for 2024 and provides actionable advice for businesses of all sizes looking to harness the power of this marketing channel.

Whether you’re new to affiliate marketing or looking to enhance your current strategies, this episode is filled with valuable insights and practical tips. Tune in to learn how affiliate marketing can drive growth and success for your business.

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

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