#8 - Matthew Thompson, Director Sales Development EMEA at Deel: Running and Scaling Inbound Sales (S1E8)

In this episode, we sit down with Matt Thompson, Director of Sales Development for EMEA at Deel, the world’s leading global HR solution. Matt has played a pivotal role in scaling Deel’s sales development team from 4 to 150+ people, representing 40% of all opportunities created by the whole organisation and helping the company become the fastest-growing SaaS business in history.

Join Mauro  as he and Matt dive into the intricacies of inbound sales, inside sales strategies, and scaling teams. 

Whether you’re looking to grow your own sales organization or just want to fine-tune your sales skills, this episode is packed with actionable insights to help you. From team motivation to effective prospecting and the power of personalization, Matt shares his hands-on experience and advice on building a successful sales team.

Listen as we cover:

•Matt’s journey from managing inside sales teams to growing an inbound sales powerhouse (from 3 to 100+ team) at Deel

•Best practices for structuring inbound and outbound sales teams

•The critical role of collaboration and gamification in driving sales success

•Tips for motivating and developing SDRs and account executives

•The power of personalization in modern sales outreach

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

For more information visit: https://www.blackunicornpr.com/

For even more advice, especially on PR, visit the Black Unicorn PR blog