#12 - Zoltan Vardy: How Startups Can Master B2B Enterprise Sales (S1E12)

Join us for an insightful conversation with Zoltan Vardy, a seasoned business growth mentor who’s closed over $2 billion in B2B sales. Zoltan shares his journey from major executive roles at NBC Universal to helping startups through his Launch Code framework. Dive deep into B2B sales strategies, startup challenges, and Zoltan’s advice for founders navigating enterprise sales for the first time.

Zoltan will launch a book with real life examples of applying the Launch Code. It's coming out in February 2025 and you can sign up here or through the link below to receive the first chapter of the book before it is published. Exciting!

https://zoltanvardy.com/book


The podcast episode goes through:

1.Introduction to Zoltan Vardy and His $2 Billion Sales Journey

2.Most Memorable Deals: From Corporate Giants to Startup Partnerships

3.Transition to Startups: Why Zoltan Moved from Corporate to Mentoring Founders

4.Sales Foundations for Founders: Where to Begin with No Experience

5.Building Trust and Creating the Problem-Solution Connection

6.Networking Tips: The Role of Events and Finding Warm Leads

7.The Launch Code Framework: Structuring Sales for Scalability

8.Delegation and Team Building: When to Hire Sales Support

9.Closing the Deal: Steps to Onboarding and Maintaining Momentum

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

For more information visit: https://www.blackunicornpr.com/

For even more advice, especially on PR, visit the Black Unicorn PR blog