#13 - Rana Rahman, Founder & MD of Raptor PR: On scaling a PR agency for the video games industry (S1E13)

In this episode of The Runway Podcast, Mauro sits down with Rana Rahman, founder and managing director of Raptor PR, the world’s only dedicated B2B PR agency for the global gaming industry. Rana shares his journey from tech enthusiast to PR expert, detailing the unique challenges and opportunities he’s encountered building a specialized agency in a fast-evolving sector. Together, they dive into the gaming industry’s growth, how B2B PR supports it behind the scenes, and what it takes to grow a resilient, successful agency in a niche market.

Rana and Mauro discuss everything from Raptor PR’s early days to the importance of creating authentic, data-driven messaging. They explore the impact of emerging tech on gaming PR, how to keep agency culture strong, and why transparency matters in client relationships. Whether you’re in PR or fascinated by the games industry, this episode offers valuable insights from a leader at the intersection of both worlds.

Summary:

•Rana Rahman, founder of Raptor PR, shares his journey to establishing a B2B agency dedicated to the global games industry.

•Insights on the unique challenges of B2B PR in a gaming-centric environment.

•How emerging technologies like AI, fintech, and blockchain intersect with gaming and PR.

•The importance of authenticity and transparency in agency-client relationships.

•Strategies for building a niche agency brand and establishing a presence in the gaming industry.

•Balancing PR fundamentals with the influence of micro-influencers and social content.

•Key qualities to look for when hiring PR talent, especially for specialized industries.

•Practical advice on integrating team members into the sales process.

•Why B2B PR can be just as impactful as consumer PR in the gaming world.

•Tips for aspiring PR professionals and gamers looking to break into the industry.

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

For more information visit: https://www.blackunicornpr.com/

For even more advice, especially on PR, visit the Black Unicorn PR blog