#15 - Stefano De Marzo, Sr Comms Manager at Openers: Exploring Tech Journalism & PR for Startups (S1E15)

In this episode of The Runway Podcast, Mauro sits down with Stefano De Marzo, Senior Communications Manager at Openers PR in Berlin and former Head of News at EU Startups to talk about - you guessed it - startup PR, tech journalism and the biggest stories of 2024.

Stefano shares the story of the journey from journalism in Peru, to startup and tech reporting roles across Europe, to his present PR role. 

An action-packed 30 minutes in which we dive into:

-Stefano's story

-How PR professionals can better collaborate with journalists

-Trends in 2024 shaping European startups, including the rise of AI and the big stories of the year

-The evolving media landscape—what legacy media, podcasts, newsletters, and niche outlets mean for the future of PR (if anything)

Stefano also offers advice for startups exploring PR for the first time and reflects on how storytelling is at the heart of impactful communication.

Happy listening and Merry Christmas!

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

For more information visit: https://www.blackunicornpr.com/

For even more advice, especially on PR, visit the Black Unicorn PR blog