#16 - Christian Sørensen, Founder of Podder: The State of Podcast Analytics and Podcasting

🎙 Unlocking Podcast Growth with Data: A Conversation with Podder’s Christian Sorensen

In this episode of The Runway Podcast, we dive into the evolving world of podcasting with Christian Sørensen, founder & CEO of Podder, the platform often called the Google Analytics for podcasts.

If you’re a startup founder, marketer, or creator, this one’s for you—because just like in startups, data-driven decisions separate the winners from the rest.

🔹 How Christian and his team went from an ad marketplace to building a podcast analytics powerhouse

🔹 The biggest blind spots in podcast data and why most podcasters are flying blind

🔹 Why podcasting is still in the “dark ages” of analytics and how Podder is changing that

🔹 The best growth strategies for podcasts, from audience insights to smarter marketing

📢 Listen now to get the inside track on podcast analytics, growth, and monetization!

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

For more information visit: https://www.blackunicornpr.com/

For even more advice, especially on PR, visit the Black Unicorn PR blog