#24 - Anda Asere, Editor at Labs of Latvia and Finday.lv: The Godmother of Latvian Startups On The Latvian Ecosystem, Hot Verticals and Startups in Latvia, and PR Advice

In this Baltic special, we sit down with Anda Asere, journalist at Labs of Latvia and co-founder of business newsletter Finday.lv.

Often referred to as the “godmother of Latvian startups.” Anda has been covering the Latvian startup scene since the very beginning... before “startups” was even a  thing in Latvia!

We dive into:

• How Anda’s journey from business journalism led her to startups
• The origins and mission of Labs of Latvia, and why it matters for the ecosystem
• The do’s and don’ts for PRs and founders when approaching media
• The current state and future of Latvia’s startup ecosystem - beyond unicorns
• Anda’s Latvian startup sectors and startups to watch in 2025

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

For more information visit: https://www.blackunicornpr.com/

For even more advice, especially on PR, visit the Black Unicorn PR blog