#27 – Nick Huber: 25 Years Writing for the FT, BBC & More - Candid Comms Advice for Startups From a Journalist

Veteran journalist and content consultant Nick Huber joins JJ and Mauro to demystify how startup founders should think about comms. Drawing on 25+ years writing for outlets like the Financial Times, BBC, and The Guardian, Nick shares:

• Why founders should relax about PR and also stop treating it as a black box
• The biggest mistakes companies make when trying to get media coverage
• How journalists actually pitch their editors, and what PR pros can learn from it
• What makes a story genuinely newsworthy (hint: it’s not just a product update)
• The difference between being newsworthy and being helpful as a source
• Why founder involvement and thought leadership matters, and how to get it right
• His take on AI hype, accessibility for journalists, and trends in the European tech scene

If you’re a startup founder, comms lead, or just curious about how journalism and PR intersect... you can't miss this one!

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

For more information visit: https://www.blackunicornpr.com/

For even more advice, especially on PR, visit the Black Unicorn PR blog