#26 - Ben Costantini, founder and CEO of Sesamers: The G.O.A.T. of Events on The Role of Events for Startups

🎙️ From Music Festivals to Startup Exhibitions: Ben Costantini on Building the Future of Events

In this episode of the Runway Podcast, JJ and Mauro sit down with Ben Costantini, founder and CEO of Sesamers, a platform connecting various tech players around events to drive real-world traction.

Ben truly is the GOAT of events, having studied them, collaborated and worked with them, as well as event attendees, presenters, exhibitors and sponsors for years. And he shows proof of that in plentiful golden nuggets of advice, the insights, tips and analysis from the conversation.

We also dive into his origins story, from organising music tours in China to advising thousands of founders on event strategy, Ben shares his fascinating career journey and hard-earned insights on what makes events truly valuable.

We cover, among many other things:

• Why exhibitions, not just tech conferences, can be growth accelerators for startups
• How to choose the right events at each stage of your startup journey
• What makes an event great (and what to absolutely avoid)
• Practical advice for founders on networking, exhibiting, and speaking
• Analysis of event organisation from the event organisers' perspective
• Sesamers’ next big move: building the SaaS infrastructure that powers startup-event matchmaking

Ben hits it out of the park, and whether founder, marketer, or event organiser, this episode is packed with great advice and a fresh perspective on the role of events in the startup ecosystem.

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

For more information visit: https://www.blackunicornpr.com/

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