Good Neighbor Podcast: Frisco

EP # 255: Building Dreams: Victor Myers and the Evolution of Custom Home Building

• Sophia Yvette

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What makes Victor Myers with Victor Myers Custom Homes a good neighbor?

Building dream homes is about more than lumber and nails—it's about crafting experiences that clients cherish for a lifetime. Victor Myers exemplifies this philosophy as he shares his remarkable 30-year journey from construction framer to respected custom home builder serving southern Denton County, Frisco, and the Flower Mound area.

What separates Victor from others in his field is his authentic passion for home building combined with strategic business acumen that helped his company survive and thrive during economic downturns. After escaping the corporate world (where "coat, tie, and cubicle were not my thing"), Victor returned to construction with a vision to create beautiful custom homes that perfectly match clients' needs.

When the 2009 recession threatened everything, Victor executed a brilliant pivot by approaching previous customers who had purchased larger homes. He offered them modern, energy-efficient one-story homes that maintained square footage value while better suiting their empty-nester lifestyle. This strategy not only saved his business but transformed it—establishing empty nesters as his primary market for the next 15 years.

Throughout our conversation, Victor addresses common misconceptions about builders head-on, acknowledging industry stereotypes while emphasizing the many ethical professionals who care deeply about their craft. His company philosophy centers on making the building process itself enjoyable rather than merely focusing on the end product. As Victor puts it, "We don't just build homes, we work hard to build a great experience."

Ready to explore custom home building with a company that values your experience as much as your satisfaction with the final result? Visit victormyers.com to view their portfolio, read customer testimonials, and schedule a consultation to discuss how they might bring your dream home to life.

To learn more about Victor Myers Custom Homes  go to:

https://victormyers.com/

Victor Myers Custom Homes

214-636-6829


Speaker 1:

This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Sophia Yvette.

Speaker 2:

Welcome to the Good Neighbor Podcast. Are you in need of a custom home rebuilding company? Well, one may be closer than you think. Today I have the pleasure of introducing your good neighbor, victor Myers, with Victor Myers Custom Homes. Victor, how are you doing today?

Speaker 3:

Great Sophia, Thanks for having me on.

Speaker 2:

It's a pleasure to have you on. We're so excited to learn all about you and your business. Can you tell us a bit more about your company?

Speaker 3:

Yes, absolutely. We're a small custom home builder that specializes in inside design as well as build, and we build on your lots, and we range from southern Denton County, frisco, to Flower Mound area is our territory.

Speaker 2:

Wow, and how did you originally get into this business?

Speaker 3:

Well, you know that's a great story. I actually when I was in college, high school and college I was a framer in construction to help pay my way through school and got out with a degree in business economics and spent one year in corporate America and coat, tie and cubicle were not my thing. So I really sat down and kind of thought about what I wanted to do for the first time in my life. Really sat down and kind of thought about what I wanted to do for the first time in my life. I probably spent really thought about what do you want to do as an adult? And I enjoyed the job sites of construction, knew I enjoyed being a framer but just knew it wasn't a long-term path for me and I.

Speaker 3:

We grew up in a farming, little farming town. But I always was amazed when I got to come to McKinney area At the time Frisco wasn't much there to it, mckinney was nice and we'd come over and look at nice homes in McKinney and things and I was fascinated by big, nice homes and so at that point I made a decision I was going to be a custom home builder and rerouted my degree or not degree, just my plan in life and went for it, and that was in the early nineties. And so here we are, 30 plus years away, and still going at it.

Speaker 2:

Well, my goodness, what a journey. So, victor, let's go ahead and get into it a bit more. What is the most common myth or misconception you come across in your industry?

Speaker 3:

You know the two. I think sometimes our industry has a negative reputation to it that builders are crooks or everybody knows the story, probably, of somebody taking a deposit and disappearing or whatever, and that does happen. But there's a lot of really good people in our industry. Our company is one of them, but there's many more and I think that's a negative connotation that we fight, maybe similar to used car sales or something like that, but it's a complete wrong myth.

Speaker 2:

So, victor, who are your target customers usually, or who are your target clients usually and, in terms of marketing, how do you like to attract them?

Speaker 3:

Well, the first biggest thing is it's our target market is someone who's looked at the existing home market and they can't find what they want. And they've looked at maybe the big box builders, some of the bigger production builders, and they just can't find the product they're looking for and a lot of times it's maybe one story homes or maybe they have an aging parent that's going to move in or a child that's going to stay, something of that nature. So it's driving some force that's driving the client to not buy a used house or not buy a production home and then, within that is somebody that really specializes. They want to enjoy the experience of being involved in a build and we are number one client has become over the last 10 years or empty nesters and they're retired or near retirement. They want a one story home. They still want space for the grandkids. They're not ready to move out to a senior living apartment or a senior living community. They still want to be in the mainstream communities and that's one of our targets.

Speaker 3:

And our secondary target is young families that are getting ready to grow. They have kids. You know couples that are in their mid-30s with kids that are, you know, starting school. They haven't got ingrained into a school district yet, and so they're ready to move and set up a family home to live in for the next. You know, 15, 20 years. And the second part of that is how do we reach those clientele? The first group, the baby boomers downsizing. The good news there is we built a lot of their homes when they were the first target group, when they were in their 30s, starting their families. We built their 5,500 square foot home and here they are, you know, late 50s, mid 60s, and they're ready for that one story. And so we're building a second home for them. And they're ready for that one story, and so we're building a second home for them. And then the younger couples. They all find us mainly through word of mouth, networking groups of the within their friends and play groups and things like that. And of course everybody shops the Internet.

Speaker 2:

So Very, very true. So, Victor, let's go ahead and switch gears for a second. Ok, can you describe a hardship or life challenge you overcame and how it made you a better and stronger person today? What comes to mind for you?

Speaker 3:

Well, actually, that leads into that question for you. Well, actually, that leads into that question. During the Great Recession you know it started, I think, about 2009, and it hit the peak the stock market, I think, dropped about 50% in spring of 2009. So our clientele had basically lost half their net worth and we had just poured a foundation in a new neighborhood that we were putting a model home up, and it was 5,500 square feet. We finished it in the end of 2009 to open it in the spring of 2010.

Speaker 3:

And this is the bottom of the recession. Builders were going out, banks were going out of business and we really started looking at what could we do to stay in business. And that led us to the Empty Nesters and we started going back to some of our customers that were in the 5,500 square foot homes, talking to them about moving into a 3,200, 3,500 square foot one story in this new neighborhood and they were having to sell their big homes and buy their new home basically for the same price. They were selling 5,500 and moving into 3,500, but they got a much more modern floor plan, they got a one story, much more energy efficient, and that really resonated with our buyers and it so it took us at a time when the economy was awful and it kept us in business. We built out the subdivision and since then that has been our primary target audience now for the last 15 years.

Speaker 2:

Wow. Now, victor, please tell our listeners one thing, as I'm sure there is many that you would like them to remember, about Victor Myers Custom Homes.

Speaker 3:

The one thing is is we work to build a great experience. There's lots of people and lots of companies that build nice homes. You can get what you want, but our main goal is to work so that the process is extremely enjoyable for our customers and and it's like we've had some that have enjoyed it so much we do it again very quickly. So the that that's the one thing I want to have stick is that we don't just build homes, we work hard to build a great experience.

Speaker 2:

And where can our listeners go to learn more about Victor Myers Custom Homes?

Speaker 3:

The great place is a website. Our website is victormyerscom, or just Google, victor Myers. We have a blog going in there, got some actual photos of customer testimonials in there, and then there's a link there that if anybody wants to dig deeper they can just click the calendar link and book a meeting. Great with me.

Speaker 2:

Well, Victor, I really appreciate you being on the show. We wish you and your business the best moving forward.

Speaker 3:

All right, thank you, sophia.

Speaker 1:

Appreciate you having us Thank you for listening to the Good Neighbor Podcast. To nominate your favorite local businesses to be featured on the show, go to GNPFriscocom. That's GNPFriscocom, or call 469-221-9345.