Good Neighbor Podcast: Frisco

EP 266: Beyond the Balance Sheet: Ex NFL Player Cory Procters Journey With Pro Capital Wealth Management

• Sophia Yvette

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What makes Cory Procter with Pro Capital Wealth Management a good neighbor?

Ever wonder what happens when a teenager gets sued and watches their family lose everything? For Cory Procter, that devastating experience became the foundation for a wealth management philosophy centered on asset protection rather than just investment returns.

Cory's journey from NFL player to financial advisor is a masterclass in purpose-driven business. After six years in the league (mostly with the Dallas Cowboys), he built Pro Capital Wealth Management with a laser focus on serving entrepreneurs with at least $1 million in investable assets. While most former NFL players face financial ruin within three years of retirement, Cory has built greater wealth in the 15 years since hanging up his cleats. His secret? A commitment to protection over products, substance over sales pitches.

What makes Pro Capital different is their deep understanding of entrepreneurial challenges. They recognize that business owners face unpredictable cash flows and unique risks that cookie-cutter financial advice simply can't address. When Cory says, "If we lose our family over winning in our business, then we've lost both," you understand this isn't just about balance sheets. His approach encompasses both financial security and family legacy, helping clients build wealth without sacrificing what matters most.

Ready to work with a financial advisor who truly understands the entrepreneurial journey? Visit procapitaltx.com, subscribe to their newsletter, or connect with Cory on LinkedIn to learn how protection-focused wealth management can safeguard everything you've built. After all, shouldn't your financial advisor understand that true wealth includes both your bank account and the relationships you cherish?

To learn more about Pro Capital Wealth Management go to:

https://www.procapitaltx.com/

Pro Capital Wealth Mangement1

817-912-1223



Speaker 1:

This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Sophia Yvette.

Speaker 2:

Welcome to the Good Neighbor Podcast. Are you in need of a wealth management company? Well, one may be closer than you think. Today I have the pleasure of introducing your good neighbor, corey Proctor, with Pro Capital Wealth Management. Corey, how are you today?

Speaker 3:

Good, I'm good. How are you doing, sophia?

Speaker 2:

I'm also good. Now we are excited to learn all about you and your business. Can you tell us a bit about your company?

Speaker 3:

Sure, I own Pro Capital here in South Lake Texas. It's a financial advisory or planning and wealth management firm, and our focus is on asset protection. Based off my story, I got sued as a kid and folks lost everything. So that became what we did. It was protect the baby and we primarily serve entrepreneurs minimum million investable assets and it was my athlete background.

Speaker 3:

You would thought it would have been athletes, but those guys are a little too mature for me right now and it was other people that were going through the same stuff that my wife and I are going through the business.

Speaker 3:

It's same challenges or have been through those challenges, and so it's protect the baby, protect the business and and make sure everything's taken care of outside of that. Every one of our people are entrepreneurs at heart and, uh, and that's those are the people we want to serve. I'll tell you there's a big truth is we are the financial business is very much a product based business and played six years in the NFL uh, mostly here in Dallas with the Cowboys and so I got pitched a lot. I still get pitched every day on LinkedIn and we just wanted to add extra parameters around our life to make sure somebody couldn't steal it from us essentially, and so asset protection became a really big thing, and so I just added that as the as the premise of the company. I didn't, I didn't want to go with a product first attitude. I wanted to make sure we were coming in as an actual consultant and working alongside somebody and finding problems and fixing them.

Speaker 2:

Now in terms of marketing. How do you market your business?

Speaker 3:

Post every day on LinkedIn. We do a newsletter that we send out twice a month, and everybody on our team is encouraged to do the same, and and so you know that that's been our big pushes. Let's use the avenues that don't cost anything and are free. If I can live in your pocket, that's where I want to be.

Speaker 2:

Now, outside of work, what do you and your family like to do for fun?

Speaker 3:

you and your family like to do for fun? Oh, shoot. I like to hunt, oh, and I like to go to the beach with my babe. Okay, we like to go get some sun, although my skin wouldn't tell you otherwise, um. But we're busy, we're in the thick of our lives. We have three babies, uh, girl, boy, girl, 10, 5 and 1 and and so we got a lot of sports going on and love, love doing that. So that's a lot of our fun. And going out to eat with friends, that we get some date nights, and that's honestly that's where we can reconnect and that's where I love to be with my wife, or so we can come back and catch up on life and work or whatever else we need to. It's just so we get a little time together.

Speaker 2:

Well, it sounds like you have a very full and beautiful life.

Speaker 3:

There's no lie told. There's a lot going on.

Speaker 2:

Let's go ahead and switch gears for a second. Back to you, corey. Now. Can you describe a hardship or life challenge you overcame, either as a business owner, in your personal life, and how it made you a better and stronger person today?

Speaker 3:

Sure. So our business is based on me getting sued as a high schooler. So you know, junior high school rear ended a lady. She filed suit and a year later my mom and stepdad filed for bankruptcy and lost the house and the vehicles. And so that's what I was concerned about, as opposed to a guy getting me another couple of points or a point on my portfolio. And so that's what really led into this was, hey, I took care of business in my life. It was help people, help others do the same, and so we overcame that. Basically, where I played six years in the NFL, we are over 15 years removed from the league now and most NFL players they go broke three years out and we didn't. I made minimum five out of my six years playing and we're in a lot stronger place today financially than we ever were playing in the league, in a lot stronger place today financially than we ever were playing in the league. And so you know I that was a big thing to me was to make sure something didn't come destroy my life financially or destroy what my wife and I had built. And so that was a big thing, I would say.

Speaker 3:

In business, hiring is always an issue, right and so we're trying to hire more people on and a big deal for us.

Speaker 3:

I guess one thing that we overcame or or even stepping up in market and I just posted about this this morning was having your process for not just bringing on a client or a prospect for, but for bringing on a new team member.

Speaker 3:

Although we're not perfect, that actually became a really big deal for us because and I got this from my mentor but when we implemented our process we could find big problems. But when I could take a piece of paper and I could show you on black and white what it looks to walk on board here, you could visualize it in your head, touch and feel it that became a huge selling point for us as a wealth management firm to do planning for somebody and as a place that somebody wanted to work. It helped us identify the right people and we have a list of values, of culture, fit that somebody has to adhere to before they cross that threshold of coming on board, and that's a big deal and it helped. Honestly, it gives us so much more power in our know that when we ultimately say yes, it's, we have a no brainer that this is a fit, and and so you know our team members are awesome. You know McKenzie, our director of ops. You know this is somebody who takes coaching and accelerates at a crazy rate.

Speaker 2:

So, corey, please tell our listeners one thing they should remember about pro-capital wealth management.

Speaker 3:

The biggest thing I think about with us is we pared down our business to an entrepreneurial niche on purpose, and basically it was this it was the people that looked like me, that looked like us, the attitude that we had and who we jived well with. And you want advice from somebody who has been through or going through the same issues you are, so that you can relate to each other and and sharpen each other up, and so that's that's what I would take away from anybody who's like exploring a financial advisor, wealth manager of any asset manager of any sort is. Does that person understand your issues? And so many of our entrepreneurs are going with kind of cookie cutter places that they don't know any better. They're just trying to take care of business. There's a lot of good people in there, but they don't understand what an entrepreneurial mind is and how important it is to know that there are heavy cash flows some months or some years and low cash flows, and how do you treat that?

Speaker 3:

And this is not a predictable income stream with a lot of these businesses where we can just say, look, you're going to make it. Well, shoot. There are some years where market can crash or something can devastate a business like these tariff talks that people are talking about. Right, those are important things to get people on high alert. Well, what do we do to anticipate that? Well, the normal advisor is not going to tell you that in high cashflow months we need to pay down debt and heavily invest. Or in low months, it's okay to go borrow or take out some lines of credit to maybe get us afloat for our employees during this time. And and we really brainstorm to work together on what a creative solution might be, as opposed to the cookie cutter that's typically been in our industry being an entrepreneur, you have to have a completely different mindset than the nine-to-five worker.

Speaker 3:

It takes resilience, faith and perseverance right, and especially if you know, if you're married and you have a family, that the number one issue with entrepreneurs is is how to balance your business and your family, and and we have a, we have a podcast also that we do, but I did a short segment on this is basically how to build wealth and not lose your family. And and it was this is a big one, because I don't I, if you're talking to a lot of guys, their fear is mine is similar. It's like I don't want to screw everything up and and so the biggest thing for us is to make sure and I'm not perfect, but make sure that we're winning at home just as much as we're winning in our business.

Speaker 3:

And a lot of times we can make excuses back and forth, but at the end of the day, if we lose our family over winning in our business, then we've lost both. And so I want to be and help other guys, especially our families, win in both sides of it, Because at the end of the day, if we can't enjoy the fruit that we're building for the people that we love most, there's no real. It's cool to win. I love winning, but I want to win on the right scoreboard, not in the wrong one.

Speaker 2:

I love winning, but I want to win on the right scoreboard, not in the wrong one. Right, and I think that all goes back to values making sure that your relationship lines up with your values. That's your teammate. You're working together to reach the goal, to keep the foundation built properly.

Speaker 3:

Big time, big time you and your wife got to be on board because this is, you know, big time you and your wife got to be on board because this is, you know, we've had some friends that have struggled, and everybody knows somebody who's been through a divorce or a hard time in life or maybe even lost somebody and like those are real, real hard, heavy points that suck to go through. If we can't encourage each other to win in those categories, then it's just I don't. I don't want to build a business if I can't have my family enjoy it. And so let's, let's win in both those categories to make sure that, you know, when we get to the end of the life, it's the sins of omission, not commission, that people have. And you know, I want to make sure that we've won in that category and we don't sit there and regret what we've done with our family but we have a big old sack of money in the bank, and you know. So that's let's, let's have both so we can leave an inheritance for our children's children. But that inheritance doesn't just involve financial or hard assets. That involves, like, the legacy, the attitude and the work ethic and the character and all those core memories that you have to pass down for your babies and grandbabies.

Speaker 3:

And so, um, you know, those are, those are the ones that hit me. It's like, basically like, how do you want them to remember you? And it's, yeah, you might be a savvy entrepreneur, you might be a great deal maker or great, you know great business person, but you know the best things. I remember wrestling with my dad, you know. You know getting in fights with my brothers, like punching fights. We're exhausted, beating each other up. You know throwing football in the yard, like those. Those are things that I love, because the purpose of my business even though I love, you know, winning in the bank account like everybody else does Um, I love the freedom of being able to go home and go to dad's and donuts, or I just want to make sure my son and my daughters have so many stamps along their life of that happening, have so many stamps along their life of that happening. They, like, they know intimately well what that means.

Speaker 2:

But also, what it means to go work hard and go earn Amen, amen, 100%, and I think that's really the American dream, right, having the family and the business.

Speaker 3:

Huge, huge. We don't. We don't want to lose. Nobody likes losing, but it's let's. If we're going to win anywhere, let's win there amen.

Speaker 2:

And finally, where can our listeners go to learn more about pro capital wealth management?

Speaker 3:

sure, well, you can go to go to the site procapitaltxcom. We have all the social channels. I'd encourage you guys to go subscribe for our newsletter and and so in that we kind of I share some tips and tricks entrepreneurship, building the business and how do we do that on the well side, and go follow our podcast. We I like the interview um kind of like this. I love the interview entrepreneurs, people that have just done phenomenal things. You get some pretty phenomenal stories from people that have been through some of the worst things.

Speaker 3:

So, yeah, I know you can relate. So, other than that, go check me on LinkedIn social media. Happy to connect with everybody there.

Speaker 2:

Well, Corey, I really appreciate you being on the show. We wish you and your business the best moving forward.

Speaker 3:

Thanks, Sophia.

Speaker 1:

Thank you for listening to the good neighbor podcast. To nominate your favorite local businesses to be featured on the show, go to GNP Friscocom. That's GNP Friscocom, or call. Or call 469-221-9345.