Good Neighbor Podcast: Frisco

EP 317: Fighting Back: How Domutax Saves Texans Thousands on Property Taxes

• Sophia Yvette

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What makes Javier Guerrero with Domutax a Good Neighbor?

Rising property taxes making your Texas home unaffordable? Meet Javier Guerrero, founder of Domutax, who's changing how homeowners fight back against soaring tax bills.

Guerrero reveals how his 20-year background in financial technology and data analytics led him to revolutionize property tax protests. After experiencing disappointment with existing services, he built Domutax—combining experienced tax consultants with cutting-edge technology to deliver superior results at lower costs. Now serving homeowners across Dallas-Fort Worth, Houston, Austin, and San Antonio, his six-person team handles everything from evidence gathering to negotiations with appraisal districts.

What sets Domutax apart is their confidence in results: they work entirely on contingency, meaning clients pay nothing unless they achieve savings. This no-risk approach has led to impressive outcomes, with many homeowners seeing 15–20% reductions in their tax bills. Guerrero debunks the myth that you can't win against county appraisals, explaining that property values are often inflated and can absolutely be reduced with proper evidence and strategy.

The company targets busy professionals, families, and retirees who lack the time, patience, or expertise to navigate the complex protest process themselves. While they've built sophisticated technology behind the scenes, Domutax keeps the client experience remarkably simple—property owners can sign up online in just five minutes at domutax.com. With the lowest contingency fee in Texas, Guerrero's mission is clear: make homeownership more affordable by ensuring property owners keep more of their hard-earned money.

To learn more about Domutax go to: 🌐 domutax.com

Domutax
📞 +1 657-342-2683

Speaker 1:

This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Sofia Yvette.

Speaker 3:

Welcome to the Good Neighbor Podcast. Are you in need of a property tax protesting services company? Well, one may be closer than you think. Today I have the pleasure of introducing your good neighbor, Javier Guerrero, with Domu Tax. Javier, how are you today?

Speaker 2:

Doing good, sofia, thank you so much.

Speaker 3:

Yes, it's a pleasure to have you on and we are excited to learn all about you and your business. Can you tell us a bit about your company?

Speaker 2:

Sure, absolutely Well, Domotex is all about helping Texas homeowners pay less in property taxes, right?

Speaker 2:

For most American families, housing is the single biggest expense that they have, and here in Texas our property taxes make a big chunk of that cost, right? Property taxes are pretty high and they keep climbing and most people do not realize that they can actually fight it back. So that is where we come in. We handle the whole property tax protesting process from start to finish. You basically sign up online and we take over it, right? We dig into comparable property valuations, we pull recent sales data, we build a report, then we go and negotiate directly with the appraisal district or with the appraisal review board to get our clients the lowest taxable value property. In other words, we do the whole nine yards. We take care of the whole process and the best part for clients is that we work on a contingency basis. That means that if we do not get a tax reduction for you, if we don't save you money, you do not owe us anything, right? So that basically means that it's a totally free service.

Speaker 2:

Wow Now how did you originally get started in this business? Well, in my previous professional life I've spent over 20 years working in financial services technology, data analytics, and more recently I've been diving into artificial intelligence. Right, I've always loved using data to solve real problems, and that is part of what we do here at Domotax. The idea for Domotax actually started when I used another company to protest my own property taxes and the results were okay, but the fee was very steep and the analysis that they did I think it was so-so right. So that's where I thought that we could do much, much better.

Speaker 2:

So I started learning everything about property taxes, the law here in Texas, the process, process, and along the way, I met a couple of experienced property tax consultants who had been doing this one of them for 10 years, the other one for almost 15 years. Right, and we teamed up right. So two years ago, we started building our own technology or platform, our own analytics engine, and they lead the process, the process operation, and I focus on developing our own technology or analytics engine, our marketing and our customer service. We're currently a team of six people.

Speaker 3:

Wow, Six people Now. What is the most common myth or misconception you come across in your industry? I am sure there's a few.

Speaker 2:

Sure, there is actually quite a few right, so the biggest one that I can think of is probably that you cannot win against the county, and that is really it is not true. Property values are often inflated right, and with the right evidence, with the right type of protesting strategy, you can actually absolutely get them reduced. Another misconception is that the process is simple and everyone can do it. And the answer is yes, you can definitely do it on your own, and many people do it and get good results. But there is a catch. The catch is that it takes a lot of time. It takes effort. You have to gather evidence. Most people are not necessarily fully familiar with the process, so it can take a lot of patience and a lot of effort to do it on your own right. So at Domotax, we build expertise, we build the tools, we have the technology to do it in an efficient manner and make the process as painless as possible for our clients.

Speaker 3:

And we know marketing is the heart of every business. How do you currently market your business and who exactly are your target clients or audience?

Speaker 2:

Sure, we focus on the big metro areas here in Texas, right, so we cover Dallas, fort Worth, houston, austin and San Antonio, right, and that includes people who live in their homes, folks with a second home, landlords with rentals and so on. We focus on residential properties so far. Maybe in the future we'll get into commercial. But most of our clients are busy professionals, some are retirees, some are families, and the common denominator is that people either don't have the time or they're really the patience right to do this and go through the process on their own. We reach to our clients through direct mail, online ads, referrals and community connections, but really what really makes a difference is when somebody tells their neighbor hey, domtax saved me $2,000, $3,000. That reduced my tax bill in 15%, 20%, sometimes even more, and that carries a lot more weight that an ad can do.

Speaker 3:

Most definitely Now. Have you ever thought about having your own podcast episode, episodes or series?

Speaker 2:

Maybe in the future we are building our blog and our site right With the objective of really doing a little bit of teaching and education. People want to be informed, People want to really understand how the process works, and we're getting there so far. Right now it is mostly written. Maybe in the future we'll get into videos and so on.

Speaker 3:

Poco a poco verdad.

Speaker 2:

Yes, a little by little.

Speaker 3:

Now, outside of work, what do you like to do for fun?

Speaker 2:

I love. I really love traveling and exploring new cities, new places, new continents, try their food, learn their culture and so on. I'm originally from Mexico. I came to the US 23 years ago to get my MBA at Dartmouth and I've been lucky enough to live in five different countries so far and have worked in about 40 countries, so really travel is in my DNA. I love it. These days, a lot of my fun time revolves around my family, my wife and I. We have two daughters they are 16 and 13, and we love exploring DFW together, and whenever we can, we take trips as a family. My wife and I. We have two daughters they are 16 and 13, and we love exploring DFW together, and whenever we can, we take trips as a family.

Speaker 3:

Well, that's beautiful. Now, Javier, please tell our listeners one thing they should remember about Del Mu Tax.

Speaker 2:

Well, we're really focused on making homeownership more affordable, right, and we do this by cutting property taxes and making the appeals process as easy as possible. We've also made the internal commitment to have the lowest contingency fee in the state, and this is to ensure that the homeowner keeps most of the savings. Now, to make that sustainable, we're investing heavily in technology right to make it as efficiently as possible.

Speaker 3:

And where can our listeners go to learn more about Domutex?

Speaker 2:

Well, that is the easy part. You just have to head to our website, that is domutexcom D-O-M-U-T-A-Xcom. The name comes from the Latin word domus, which means home, so domutax means home taxes. You can sign up online in less than five minutes, and we have also developed a blog right where you can learn more about our company, the property law in Texas and the protesting process. And just remember that if we do not save you money, you pay nothing. So it is simple and it is risk-free.

Speaker 3:

Wow. Well, javier, I really appreciate you being on the show and we wish you and your business the best moving forward.

Speaker 1:

Thank you so much Thank you for listening to the Good Neighbor Podcast. To nominate your favorite local businesses to be featured on the show, go to GNPFriscocom. That's GNPFriscocom, or call 469-221-9345. Thank you.