Good Neighbor Podcast: Frisco

EP 322: How Karla Limon is helping minorities achieve the American dream

• Sophia Yvette

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What makes Karla Limon with Mi Casa Hispana a Good Neighbor?

Demystifying the path to entrepreneurship for minority communities takes someone special – meet Karla Limon, founder of Mi Casa Hispana. With 27 years of experience guiding business owners through the complexities of taxes, bookkeeping, and business formation, Karla's story is one of passion, perseverance, and purpose.

Growing up watching her mother and grandmother run successful businesses, Karla developed an early understanding of entrepreneurship's challenges and rewards. From her roots in Honduras to her education in New York and eventual expansion to Florida and Texas, she's built a comprehensive understanding of the diverse hurdles facing minority business owners across America. What makes Mi Casa Hispana truly unique is their commitment to breaking down barriers—tackling the widespread belief that starting a business is too complicated, expensive, or that dealing with the IRS is inherently frightening.

"That you're not able to start your own business and that it's too complicated, that the IRS is too scary, that you can't do it," Karla explains when describing the misconceptions she encounters. Her company provides end-to-end support for entrepreneurs, handling everything from business formation and bookkeeping to payroll and audit assistance. Their dedication goes beyond standard services—Karla regularly attends IRS forums to stay current with regulatory changes, ensuring her clients remain compliant while maximizing their financial potential.

Wondering if entrepreneurship is right for you? Mi Casa Hispana welcomes businesses of all sizes, with particular expertise serving minority communities. Whether you're exploring a business idea or managing an established company, their team offers the guidance needed to navigate financial complexities with confidence.

To learn more about Mi Casa Hispana, go to: 🌐 www.micasahispana.com

Mi Casa Hispana
📞 214-404-6008

Speaker 1:

This is the Good Neighbor. Podcast the place where local businesses and neighbors come together. Here's your host, Sofia Yvette.

Speaker 2:

Welcome to the Good Neighbor Podcast. Are you in need of a tax company? Well, one may be closer than you think. Today I have the pleasure of introducing your good neighbor, Carla Limon, with Mi Casa Y Española. Carla, how are you today?

Speaker 3:

I'm doing great. Thank you for having me, Yvette.

Speaker 2:

Yes, it is a pleasure to have you on and we're so excited to learn all about you and your business. Can you start by telling our listeners just a little bit about your company?

Speaker 3:

Oh yes, so we've been in business for 27 years. We've been serving our Hispanic and all the minority communities all around the area. We started in New York, then Florida and now we've been here for many years and it's been great. We've seen how people have benefited from being us here and serving the our community that is amazing.

Speaker 2:

Now, how did you originally get into this business, starting back in new york?

Speaker 3:

well, uh, my mom and my mom, my grandmother were um entrepreneur and I seen how the community needed the help of the American dream right of having your own business and being your own boss. So I needed to work with what I study and this had helped me and help other people benefit from teaching the community how to do it, how to run your business and how to start a new company.

Speaker 2:

That's amazing, and did your journey start in New York or are you originally from Mexico?

Speaker 3:

I'm originally from Honduras but I grew up in New York and I went to school in New York but then we moved here to Texas and New York and Florida as well, but we had always owned our own business and we've been helping the community serving the tax business is so complex and the congress passed so many laws every every month and we had always had to try to stay up to date with all the changes that happened and we've been. We've seen how people benefit from having their own company and running their own businesses smoothly and we had done helping them with the audits with the state level and federal level. So we have been helping ever since.

Speaker 3:

Yes, and we do bookkeeping and we do payroll and everything in between, everything related to finance and running your company.

Speaker 2:

And, on that note, what is the most common myth or misconception you come across in your industry?

Speaker 3:

That you're not able to start your own business and that it's too complicated, that the IRS is too scary, that you can't do it. And we had helped people form their companies and move on and grow. We just let they leave us to guide them on how to run their business and help them then get certifications and getting the what they need in order to start their own business. And it's very simple. You know there's the myth of oh, you can do it, it's too expensive to start your own business, but in reality it's not. When you come to us, we help you and we get you started in no time. You know and stop all the misconceptions that you're probably going to get in trouble with the government, but if you're doing the right thing and keeping your books in order, there's no reason why not having your own business.

Speaker 2:

Now I know we discussed this already a little bit, but we know marketing is the heart of every business. How do you currently market your business and who are your target clients or customers?

Speaker 3:

You know, we have large and small companies and so far it's been word of mouth and we've been in business for 27 years. But Facebook can help us as well, but it's mostly word of mouth. But, yes, definitely our market is anybody that wants to start their own business in minorities, for sure, because we relate to them, but but anybody. We have all kinds of clients, large and small, but definitely moving forward. Yes, we would like to do more marketing because obviously, like you said, sophia, it's that's the heart of the business. But, yes, it's always a opportunity to grow and being on social media for sure well, I love your heart for helping minorities now.

Speaker 2:

Have you ever thought of having your own podcast?

Speaker 3:

you know I had thought about it, but I'm very nervous but I should, I, I actually definitely would love to, because I have so much knowledge and that I can provide that and I never. This is actually my first time being on live and talking in person. You know it's been my. My partner had always been in in shows and talking but, as you can tell, I'm nervous but definitely, I definitely think that, uh, I can do that. Maybe start my own podcast would be a good idea. Sophia, thank you, would be a good idea.

Speaker 2:

Sophia, thank you. And outside of work, what do you and your family like to do for fun?

Speaker 3:

Well, we love to travel. We go to many countries and many places, but I do biking, so that's to relax and unwind and stay active, for sure, that's one of the major things.

Speaker 2:

And what is one thing you would like our listeners today to take away from learning about mi casa hispana?

Speaker 3:

that we're not just any accounting firm or your tax preparer professional. We're um, we're dedicated to make sure that you don't get audited and we're going to be there for you. We're going to be here to help you and open your business and guide you in the right direction, because we stay up to. Actually. Next week I'm going to Baltimore for the IRS forums. We have to stay up to date with the new regulations. So, yes, we're always on top of that, because that's priority in order to avoid getting you in trouble and I have to ask, you're good, where did the idea for your business name come from?

Speaker 2:

Is it like Mi Casa es Su Casa? Is that kind of the idea Right?

Speaker 3:

That's exactly the idea. That's where it's coming from. So we have another company. It's called mc tax as well, but it's just the abbreviation, but uh, for the anglo of, because we're hispanic, but we serve everybody.

Speaker 2:

Yes, we have all the communities and where can our listeners go to learn more about Mi Casa Hispana?

Speaker 3:

Where the headquarters is in Carrollton. Should I give you the address it's at 1235 South Josie Lane in Carrollton, texas, and you can reach us at 214-404-6008.

Speaker 2:

Well, Carla, I really appreciate you being on the show. We wish you and your business the best moving forward.

Speaker 3:

Thank you very much for having me, Sofia.

Speaker 1:

Thank you for listening to the Good Neighbor Podcast. To nominate your favorite local businesses to be featured on the show, go to gnpfriscocom. That's gnpfriscocom, that's GNPFriscocom, or call 469-221-9345.