Good Neighbor Podcast: Frisco

EP 355: Hospitality As A Construction Strategy

• Sophia Yvette

Share episode

What Makes Angie Wall with Southern Style Construction a Good Neighbor?

Tired of contractors who vanish after the first quote? We sit down with Angie Wall of Southern Style Construction to talk about rebuilding trust in an industry where silence and missed expectations are far too common. From their beginnings in landscaping to becoming a true one-stop shop for residential and commercial projects, Angie shares how a family-run team keeps communication clear, budgets honest, and timelines realistic.

Angie explains why “southern style hospitality” is more than branding—it’s a way of managing projects that puts people first. We dig into the practical habits that set a reliable GC apart: fast callbacks, transparent estimates, clear change orders, and on-site walkthroughs that reduce stress at every stage. You’ll hear how Angie’s background in the medical field informs her design eye and empathy, while Josh’s appetite for smart risks fuels growth without sacrificing quality. Together they map the journey from outdoor kitchens to full builds, and how that evolution sharpened their craft and systems.

We also explore marketing that actually works for builders today. Social media, neighborhood mailers, and email campaigns help with visibility, but high-quality referrals remain the engine. Angie shows how asking clients where they search—Google, friends, yard signs—shapes smarter outreach. She opens up about the reputation hurdles GCs face and the simple, consistent actions that win trust back. Plus, we talk legacy, women in construction, and why their DFW roots won’t limit their ambitions as the company scales.

If you care about picking the right general contractor—or running a trade business with integrity—you’ll walk away with a checklist of what good service looks like and how to spot it before you sign. Subscribe, share this with a friend planning a project, and leave a review with your best contractor tip or question. Your feedback helps us bring more candid, useful conversations to your feed.

To learn more about Southern Style Construction, go to
 🔗 https://southernstyleconstruction.net/

Southern Style Construction 

214-753-4518


SPEAKER_01:

Welcome to the Good Neighbor Podcast. Are you in need of a full service construction company? Well, one may be closer than you think. Today, I have the pleasure of introducing your good neighbor, Angie Wall, with Southern Style Construction. Angie, how's it going today?

SPEAKER_02:

I'm good. Thank you for having us on the show today.

SPEAKER_01:

Yes, it is a pleasure to have you on. Now, Angie, we are so excited to learn all about you and Southern Style Construction. Can you start off by telling us just a little bit about your company?

SPEAKER_02:

Sure. So we are a full service construction company. We do both commercial and residential construction, anything from new construction to renovations, additions, basically a one-stop shop.

SPEAKER_01:

Amazing. Now, Angie, I have to ask, where did the style, the name Southern Style Construction come from?

SPEAKER_02:

So that I have to give props to my husband, Joshua, who started the company. We actually own a separate company as well. It's Southern Style Landscaping, and he was dead set on using that Southern Style name. I wasn't a big fan, but after getting used to it, it's it's it's become um something that we really both like. Now, is that because you're both from the South or Yes, born and raised in Dallas, Texas.

SPEAKER_01:

Now, how did you both originally get into a business like this?

SPEAKER_02:

Okay, so um Josh was working for his uncle in a landscape company, and he had done that for many, many years. So even as a kid, as a young, you know, a teenager, he that's his first job. And then when I met him over 10 years ago, um I encouraged him to do it on his own. So that's where Southern Style landscaping evolved. And then it turned into outdoor kitchens and then can full construction. So it's just something he has a passion for. I came from the medical field and joined uh the team um recently and just helped with the design aspect of things as well as scheduling and connecting and building relationships with our customers.

SPEAKER_01:

So, Angie, where's your teammate today?

SPEAKER_02:

He's camera shy. He is actually, we are we have about three projects going on at the moment. So he's actually working.

SPEAKER_01:

Amazing. Now, Angie, what is the most common myth or misconception you come across in the construction industry?

SPEAKER_02:

I feel the number one thing that we hear from our customers is a lot of contractors just do not pick up the phone. Um, so we pride ourselves and our customer service and our team and um really trying to do an excellent job being um readily available for our customers, whether they're potential customers, if they're repeating customers. We also feel that uh general contractors have a bad reputation. A lot of people have given the GCs um a really bad reputation. So when we show up to a house for a meeting uh to give a quote, then um we feel like there's already a wall there and and they're a little hesitant because maybe they've hired somebody in the past that did them wrong, and we have to kind of work really hard at rebuilding that trust.

SPEAKER_01:

So, Angie, what is that first step to building back that trust?

SPEAKER_02:

I feel like for us, it's seeing that this is a husband and wife team, it's our family business, um, that we put, we take pride in our work, um, we do a good job, quality work, we also will give references if the customers ask. Um, really, it is about treating this project if it was our own project, not necessarily just a number or another, you know, next project, next project, and it's just like a um uh just a vicious cycle. We really try to add that personal touch and the experience because it can construction can be very, very stressful. Anyone that's gone through a small project on into a big project, it can affect every aspect of your life. And so knowing who your GC is, the kind of background they have, the type of people they are, um, and knowing that you're in good hands, it's it's just a very important decision.

SPEAKER_01:

So, Angie, do you see this construction company and landscaping company staying in your um family for generations to come?

SPEAKER_02:

That's our hopes and dreams. Um now we do have two daughters um and two older sons that are already in their professions, uh, but our two daughters are still young enough to where they could take over the family business. Um, so that would be ideal for us.

SPEAKER_01:

Um, and you know, there's girls in constructions these days, so yes, that is so amazing how nowadays we can be in any industry, right?

SPEAKER_02:

Yes, yes, no limits.

SPEAKER_01:

Now we know marketing is the heart of every business. Who are your target clients or audience? And in terms of marketing today, how do you stay front and center in front of them?

SPEAKER_02:

Uh that's a good question. Um, we feel like we do have a good marketing team. We strike try to stay relevant on um just you know, on the internet. We ask a lot of our pay uh our uh customers, where where do you go to when you have the when you have a project that you need? Do you go to Google? Do you go to the internet? Do you ask friends and family? Do you um how do you go and find those? Is it advertising like you drove drove by a sign and it just you when you needed that service, you remembered that vendor? Um and it's a little bit of everything, but we do try to stay current on social media. We do um mailers, we do, we have an email campaign that we run. Um, but mainly I believe I'm kind of old-fashioned in if we do good work, word of mouth is the best thing you could give our business. Referrals are a very the best compliment we could receive. Um, so I feel like that's kind of our marketing strategy.

SPEAKER_01:

So, Angie, in terms of staying um, I would say most relevant with the newest marketing strategies, have you ever thought about having your own podcast?

SPEAKER_02:

I haven't, but this is definitely interesting. And um, my husband watches a ton of podcasts. I'm normally running around chasing the kiddo and doing all of the activities and taking care of the home when I'm not working, but it is something that I know is here to stay, and I know a lot of people enjoy podcasts. Um, so it is something to look into.

SPEAKER_01:

Well, it is that teamwork that makes the dream work. A couple more questions for you today, Angie. Can you please tell our listeners one thing they should remember about southern style construction that they will get with your guys' company that they won't find in another construction company?

SPEAKER_02:

Sure. I feel like it's just that added touch, that southern style hospitality, which Texas is known for. Um, just the connection and the communication, the open communication. Um, I feel like that just goes a long way in construction needs. Um, like I said, there are a lot of GCs that have given us a bad name, a bad reputation, and we fight hard every day to eliminate um that philosophy of I'm gonna get ghosted or they're gonna take my money and run. This is um the heart and soul of what we do every day, even when we're at home, we're discussing projects and plans at the dinner table. Um, so it is that little extra added touch that I feel like sets us apart from our competitors.

SPEAKER_01:

Angie, you said you mentioned the Texas touch of the construction. For our listeners who may be further than just Texas, what does that really mean to you?

SPEAKER_02:

Well, our hopes and dreams are to grow this company. Right now, we basically focus on the DFW area, but that's Josh's uh doesn't really put limits on anything. Um, that's where we've gotten to where we are today, is he is a risk taker and he is he's he's not scared to do things that um he's never done before, and I admire that about him. Um I'm kind of the opposite where um I'm a little bit more hesitant, but I think that's where we work great as a team, and and I could definitely see him wanting to be all over the place.

SPEAKER_01:

So, Angie, one final question for you today. What our listeners really want to know is where can they go to learn more about Southern Style Construction?

SPEAKER_02:

Uh I would say the easiest way to get a hold of us is to call us. Uh our phone number is 214-701-4740. And then next is our website, southernstyleconstruction.net. And um, we also have an email address, which is long southernstyleconstruction in c at yahoo.com.

SPEAKER_01:

Well, Angie, I really appreciate you being on the show today. We wish you and your business the best moving forward.

SPEAKER_02:

Thank you so much, Sophia, and thanks again for giving us the opportunity.

SPEAKER_00:

Thank you for listening to the Good Neighbor Podcast. To nominate your favorite local businesses to be featured on the show, go to gnpfrisco.com. That's gnpfrisco.com or call four six nine two two one nine three four five.