Good Neighbor Podcast: Frisco

EP 377: Bomb Brownies, Big Dreams

• Sophia Yvette

Share episode

What makes Mason Fisher with Bomb Brownies a good neighbor?

Craving proof that a sweet idea can become a serious business without a storefront? Meet Mason Fisher, the founder of Bomb Brownies, a gourmet bakery born from a high school goal and a family recipe that refused to stay small. We explore how a minimum-wage constraint sparked creativity, how all-natural ingredients and unique flavors built a loyal fan base, and why a hybrid model of nationwide shipping plus local delivery lets a dessert brand scale faster and serve better.

We dive into the systems behind the sweets: how DoorDash, Grubhub, and Uber Eats extend reach for instant cravings, and how a direct website turns curious browsers into repeat customers across the country. Mason breaks down the marketing engine driving growth, from peer-to-peer posts in Facebook groups to Instagram stories that spotlight limited-time flavors. Along the way, we unpack a stubborn industry myth—that legitimacy requires a brick-and-mortar shop—and show how modern infrastructure lets craftsmen focus on flavor, packaging, and service instead of rent and signage.

Beyond the strategy, there’s the heart: family time spent exploring new restaurants, curiosity that fuels flavor R&D, and a simple belief that sugar, butter, love, and attention still matter most. Mason shares a clear five-year vision for franchising inspired by category leaders, plus the daily habits that make it real: consistent baking, sharper operations, and marketing that feels personal. If you care about entrepreneurship, food innovation, or just really good brownies, you’ll leave hungry and motivated.

Follow Bomb Brownies on social at DaBom Brownies for new flavor drops and easy ordering. If you enjoyed the conversation, subscribe, share with a friend who loves dessert, and leave a review to help more listeners discover the show.

To learn more about Bomb Brownies, go to
 🔗 https://www.dabombbrownies.com/

DaBomb Brownies

Message directly through the website for orders




SPEAKER_01:

This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Sophia Yvette.

SPEAKER_02:

Welcome to the Good Neighbor Podcast. Are you in need of some bomb brownies? Well, some may be closer than you think. Today I have the pleasure of introducing your good neighbor, Mason Fisher, with the Bomb Brownies. Mason, how are you today?

SPEAKER_00:

I'm doing well. How are you?

SPEAKER_02:

I'm also doing well. Now we are excited to learn all about you and your business. Can you start off by telling us a little bit about your sweet treats?

SPEAKER_00:

Sure thing. So the Bomb Brownies is a gourmet bakery business that I started back in 2018. And the main focus is that we make all natural brownies in a huge variety of unique flavors that you really can't find anywhere else. And that's where the name comes from. So they're literally like the bomb. Right now we're running a sort of hybrid model. So we'll sell online through our website and ship nationwide for people who aren't local. But if you are in the area, we partner with all the major platforms like DoorDash, Grubhub, Uber Eats to offer on-demand delivery. So that helps us reach people however they prefer to order.

SPEAKER_02:

So, Mason, I'm sure all of our listeners want to know today why brownies.

SPEAKER_00:

That's a good question. So to get into the story, it started back in high school because I had a very specific goal. So at the time I needed to buy a car and I was working a minimum wage job, making$7.25 an hour. So I sat down and did the math, and I realized that I wasn't going to be able to afford the kind of vehicle I wanted at that rate. So I went to my mom and we started brainstorming ideas on how I could make money that was available to me. So we landed on baking because when my mom was in high school, she sold popcorn in little bags, and her sister sold brownies. So we had a family recipe and we just started, I started selling brownies to my classmates at school. And what started as like a side hustle just to fund the car ended up turning into a multi-year journey. And we've been running it all through my time in college, and it's grown just from like uh a brainstorm idea to a fully operational business.

SPEAKER_02:

Mason, is this something you can see passing on to future generations?

SPEAKER_00:

I would surely hope so. I think with the rise of other similar businesses like Insomnia or Crumble, I definitely can see the Bomb Brownies being in a similar sort of position. So I surely, I definitely hope that it can be a generational thing.

SPEAKER_02:

Switching gears a bit, Mason, what is the number one myth or misconception in your industry?

SPEAKER_00:

So I think the biggest misconception people have about the bakery industry is that you need a physical storefront to be considered a legitimate business. A lot of people think that if you don't have a like brick and mortar shop with a sign out front, then you're just doing a hobby or a side hustle. But we've actually proven that wrong by focusing on third-party delivery apps and direct shipping. We've been able to scale faster and reach way more people than we could have with just a single walk-in location. So it allows us to meet the customers where they where they are, where they already are.

SPEAKER_02:

Now, Mason, in terms of marketing, we know marketing is the heart of every business. Who are your target customers or audience? And today, outside of third-party apps, how do you attract them?

SPEAKER_00:

That's a good question. So our target audience is anyone who considers themselves a foodie or anyone who likes a sweet treat or likes to try something new because a lot of our flavors can't be found anywhere else. So outside of third-party delivery apps, we do a lot of peer-to-peer marketing. So we'll post something and share it out to people who know people. Um, we feel that this sort of person-to-person marketing is more authentic and returns more than just the standard commercial. So we'll post in Facebook groups, Instagram group chats, on our stories, um, that kind of thing.

SPEAKER_02:

Mason, in terms of staying relevant to your audience, have you ever thought about doing your own podcast?

SPEAKER_00:

That no, I don't think I have. Um I wonder if that would make a difference. I guess I just I don't know what I would talk about. I guess that's my biggest um thought piece.

SPEAKER_02:

Now, outside of work with your family, when you're not all working together to run this business, what do you guys like to do for fun?

SPEAKER_00:

As a family, um, recently we've started um eating out more. So we've kind of turned into foodies ourselves. Um, I don't know if that's because we work with brownies all day, but we love like whenever we get the chance to travel, we want to try new restaurants and different cuisines. Um other than that, together we like to watch movies or just spend time watching TV just together.

SPEAKER_02:

So, Mason, I have to ask you, what are the three main ingredients it takes to make amazing brownies?

SPEAKER_00:

Well, the first one is obviously sugar. Um, we use a lot of sugar in our brownies. Um other than that, I think sugar, butter, and it's I feel like it's cliche to say, but like love and attention. Um, I think those would be the three most important ingredients to make a delicious brownie.

SPEAKER_02:

Hey, without love and attention, nothing tastes good in the kitchen.

SPEAKER_00:

Ain't that right?

SPEAKER_02:

Now, please tell our listeners the number one thing they should remember about de balm brownies.

SPEAKER_00:

The number one thing we want people to remember about de Bomb brownies is that we are a small business um with humble beginnings and we make all natural gourmet brownies that you can't find anywhere else. Um, so if you're interested in trying out a brownie that you've never had before, I'd say come give us a try.

SPEAKER_02:

Mason, one question for you now. Five years from now, where do you see DeBon brownies?

SPEAKER_00:

In five years, I can definitely see DeBon Brownies being franchised with different locations nationwide, um, hopefully with a similar business model to Crumble and Insomnia. I've really been looking at them as an inspiration. So in five years, hopefully you can find us in your local town or city.

SPEAKER_02:

And one thing you're doing today to support that vision?

SPEAKER_00:

One thing we're doing today is continuing to make and sell. We're still trying to come up with new ideas on flavors and marketing and things to um differentiate ourselves. So we're just gonna continue um on the path we're on now and hopefully end up where we want to be in the future.

SPEAKER_02:

Final question for you today. What our listeners want to know, of course, is where can they go to learn more about the bomb brownies?

SPEAKER_00:

You can find us everywhere on social media at DaBom Brownies. That's D-A-Baum Brownies. Um, that's the best place to check out what new flavors we're dropping. And you can just click the link in our bio to order for nationwide delivery on all social platforms.

SPEAKER_02:

Well, Mason, I really appreciate you being on the show today. We wish you and your business the best moving forward.

SPEAKER_00:

Thank you. I appreciate you letting me come on.

SPEAKER_01:

Thank you for listening to the Good Neighbor Podcast. To nominate your favorite local businesses to be featured on the show, go to GNP Frisco dot com. That's GNP Frisco dot com or call four six nine two two two one nine three four four four four four five.