Lessons in Independent Publishing with Laura Klein

The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Laura Klein, founder of Organic Authority, exemplifies that description perfectly.

When Laura isn't considering pulling her out from the last Google algorithm update, she's busy planning a content calendar, experimenting with landing page best practices, implementing social whitelisting strategies, and rolling out SEO checklists for her team. 

Laura is an OG in the organic wellness movement and has been the publisher at Organic Authority for a decade.  

She has lived through the ups and downs and constant evolutions of digital marketing and managed to stay rooted in day-one principles. 

Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation.

Contact Laura and Organic Authority:  
https://www.organicauthority.com/
Laura Klein <laura@organicauthority.com>

Learn more about affiliate marketing:
https://amtwopointzero.beehiiv.com/

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Free affiliate resources:
https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-Rz

Chapters

• 2:40 Inspiration behind Organic Authority
• 4:28 Did Laura always want to be a publisher?
• 8:33 Are you more data-driven or community-driven?
• 11:47 How does Organic Authority work with brands?
• 21:24 What makes for a successful brand campaign?
• 25:57 Have you ever wanted to sunset Organic Authority?
• 30:56 How do you build a defense against negative Google updates?
• 38:33 What is your experience with affiliate networks and platforms?
• 43:06 What does the content calendar look like?
• 46:02 Have you thought about charging CPC rates?
• 50:15 One thing that concerns you in affiliate marketing
• 51:44 One thing that's hopeful about affiliate marketing