Kosher Today - Connecting Israeli Business to the World: A Conversation with Gidon Katz of IMP

Host Menachem interviews Gidon Katz, discussing the international kosher food industry and Israeli real estate.

## Guest Profile
**Gidon Katz** - Representative of IMP (International Marketing and Promotions), a family business founded in the 1980s.

## Key Discussion Points

### IMP and International Food Export
- Background on IMP (International Marketing and Promotions), founded by Katz's parents in the 1980s
- Focus on connecting Israeli-based clients with Jewish communities worldwide, particularly in US and Canada
- Specialized expertise in food industry exports
- Comparison of food export challenges versus other commodities

### Market Analysis and Operations
- Exploration of opportunities for Israeli products in global markets
- IMP's operational processes and business model
- Analysis of Charedi market dynamics in Israel and internationally
- Detailed comparison of kashrut systems in Israel versus America, including advantages and challenges

### Cultural and Educational Aspects
- Discussion of food culture differences between Israel and America
- Educational processes required for introducing Israeli products to American markets

### Current Market Conditions
- Impact of the ongoing war on Israeli food exports
- Growth trends in the Israeli food industry
- Current state of Israeli tourism market

### Real Estate Focus
- Gidon's involvement in real estate sales to American Jewish buyers
- Current trends in American Jewish investment in Israeli real estate
- Analysis of increasing property purchase trends


For Menachem Lubinsky and Lubicom Marketing and Business Consulting

Call 718.854.4450 or e-mail mlubinsky@lubicom.com

This show was Produced and edited by thepodwaves.com