Small Biz Catalyst
Hello and welcome to Small Biz Catalysts. This show is for struggling small business owners who want to be able to earn a consistent 6 figure salary from their businesses and the economic development professionals who support them.
Explore with us as we delve into innovative strategies, success stories and actionable insights to empower small businesses as catalysts for economic resilience.
Your host, Ayisat Abilogun is a Certified Entrepreneurship Development Professional and the CEO of Financial Leadership Club of America.
Ayisat loves helping small business owners stay resilient so that their business can move past stagnation to growth phase.
In the last 5 years, Ayisat has empowered over 20,000 students and business owner through financial leadership courses, workshops and curriculum.
Let's help your business move from wistful to wellspring.
Stay with us as we delve into today's topic.
Small Biz Catalyst
#40: The Creator Economy for Entrepreneurs: Turn Your Voice into Value
In this episode of Small Biz Catalyst, host Ayisat Abilogun explores the creator economy and its significance for entrepreneurs. She discusses how small business owners can leverage their knowledge and skills to create content that drives visibility and authority, ultimately leading to monetization. Ayisat shares practical strategies for content creation and highlights various grant opportunities available for entrepreneurs.
Grants & Resources:
MENTOR Network Charitable Foundation - Stepping Stones
Maximum Grant: not specified
Deadline: NONE
Guidelines and Application: https://networkcharitablefoundation.org/grant-programs/stepping-stones/
Nasdaq Foundation
Maximum Grant: not specified
Deadline: May 2, 2025
Guidelines and Application: https://www.nasdaq.com/nasdaq-foundation/grant-program
D-Prize
Maximum Grant: $20,000
Deadline: June 8, 2025
Guidelines and Application: https://d-prize.org/
Takeaways:
- The creator economy allows entrepreneurs to monetize their knowledge and skills.
- Visibility and authority are crucial in a crowded market.
- Content creation is a form of free marketing that drives discovery.
- Every entrepreneur is already a creator in some capacity.
- Trust is a key currency in business; people buy from those they follow.
- Documenting your journey can be more impactful than performing.
- Batching and scheduling content can reduce pressure on creators.
- Monetization can come from various sources like digital products and workshops.
- Grants are available to support small businesses and entrepreneurs.
- Starting small and being consistent is essential in the creator economy.
Learn more at Resources | Small Biz Catalyst
