Survival is often the only curriculum taught in the streets of North Memphis. Many leaders find themselves stuck in a cycle of reacting to their environment rather than designing their future. This episode features Makeshia Frazier, the founder of Her On Purpose, who explains how she leveraged the grit of her upbringing to build a platform that bridges the gap between faith and professional ambition.

We sit down to discuss the transition from surviving on government assistance to leading a global community of women. Makeshia shares the tactical side of her growth, including how she manages the distinct pillars of her brand, such as her development workshops and her upcoming study clubs. We talk about the importance of protecting a vision during its infancy and the specific moment at a conference that forced her to reconcile her past trauma with her future potential. Her secret sauce lies in her refusal to separate her digital persona from her physical reality, a move that has attracted the attention of global icons and everyday women alike.

The unglamorous truth is that building a community requires a level of internal work that most people aren't willing to do. It means showing up when you don't feel like making a video and being okay with your own voice before you ever ask an audience to listen to it. You will walk away from this conversation with a renewed understanding of why your "polish" might actually be a barrier to your progress and a reminder that your people cannot find you if you are busy pretending to be someone else.

If you care about intentional living, community building, and faith based leadership, you’ll get a lot from this. Please Subscribe and Share this episode with a woman who needs to hear this message today. What is the biggest promise you have been afraid to protect because you were worried about how it would look to others?

Come back every Thursday at 6am for Story Scaling where we go behind the scenes with today’s most compelling creators to unpack their journeys, lessons, and how they built audiences that trust them.

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