Behind the Brand // Episode 10

In this episode of the TWC Improvements podcast, Andy and Joe are joined by Sara Witham from Evil Empire Marketing – the creative force behind TWC’s social media, events and campaigns.

In this episode, the boys and Sara dive into how TWC brings its personality and values to life online and in the community, why showing the real people behind the products matters, and how viral moments (like what we like to call “Letterbox Gate”) can spark huge conversations. We also talk about some super exciting g new developments within the business like Lucky the Dog and our brand-new showroom in Witney.

We also cover things like:

⚪️ Why does personality matter so much in home improvements?
🔴 How do we balance fun content with serious topics?
⚪️ What’s the story behind Lucky the Dog?
🔴 How did a simple letterbox photo go viral?
⚪️ Why is community involvement so important to TWC?
🔴 What’s happening with the new Witney showroom?
⚪️ How do we choose which charities to support – and why local ones?
🔴 And what does the future of TWC marketing look like?

It’s a good one – get stuck in.