The Sauvignon of Misty Cove - Drinking with Jerrod Englefield

National Portfolio: Brad Roberts hooked us up with Misty Cove Wines of Marlborough, New Zealand earlier this year and the wines have arrived stateside. Misty Cove was founded by former cricket star Andrew Bailey, and Andrew's longtime friend and former teammate Jerrod Englefield handles all things sales and marketing related there. We’ve never come across this level of quality of Kiwi Sauvignon Blanc for the price, and were happy to host Jerrod in Seattle for a quick visit.

Transcript

spk_0:   0:04
thanks for tuning in to our podcast were great, but we're a bit of unique wine company way. Operate a national import portfolio distribution firms in California, Oregon, Washington Communication. First are you logistics service and retail stores in San Francisco. Bay Area Way Love What we do. We started this podcast to give you an inside look into a modern day wide distribution from the vineyard. Retail cells. Everything in between today's upset. John sits down with Jared Angle Field of Misty Cove wines. We first met Jared through mutual friend Brad Roberts, and his winds have finally shown up on our shores. They cover quite a bit here, and we help you come away with some new knowledge about New Zealand and what's happened in there? Okay, Jared Jared Angle Field. Yes, the correct. That is correct. Welcome to Seattle. So how are you finding it so far? Besides Rainy, it's Yeah. I

spk_1:   1:07
mean, interesting in the sense of other places I visited in the world reminds me a lot of Vancouver in many ways, but it's a nice challenge. I've just come from l. A. So his likes, you know, this is volcanoes. Snow Snow reminds me of New Zealand home.

spk_0:   1:31
That's what I've heard. Quite a quite often, actually. Is it your first time here? First on. Wow. How'd you How'd you manage to avoid a visiting C L? You're so long. What? Yeah, it's one of those things, I suppose, because it's kind of far from museums.

spk_1:   1:46
Yeah, it's, um I mean, I was a professional. Cricket players say, if I went in and New Zealand Oh, it's, uh, credit plan nations. What? There's no, there's no cricket here. Well, the Rose. So you just don't know

spk_0:   2:03
behind the behind the curtains? Yeah. Yeah, it's one of those things.

spk_1:   2:08
Well, suppose that you know, I went to those sevruga India. England actually went to the Netherlands, supply cricket. And this is where the whole mystique everything started. And it is. Their business grows and their one gets to serve you at the world and places, not Seattle. Here I am talking to you.

spk_0:   2:30
Thanks for that. Somewhere to prove it, I didn't have to even say anything. Okay, so let's go back a step. So you're a professional Cricket Turkey creek. A tier one? Yeah. I was a professional wayside cricketer. Triple crew to cricket cricket. Cricket here? Not correct, Doctor. I must get to

spk_1:   2:49
know exactly what I'm asking you. Cricket s. I did that for nine seasons. And then and yet in New Zealand, you're only generally have a contract for six months. So in the off season, which is your summer U S. And Europe, you generally get out of the UK, England, Scotland. My case. I went to the needle. It's so it's already going.

spk_0:   3:14
Yeah. I saw that on your bio that you just moved back from the Netherlands, Uh, a couple years ago, back to New Zealand. Tooth. What? We

spk_1:   3:24
need to do this and doesn't 15 or move back right in the end of it. So I've been back there for you? No, it's traded for years.

spk_0:   3:31
Why? How long did you live in Holland? I lived there for close to 10 years old. May.

spk_1:   3:36
Yeah, that's been quarter. Jenna. Wow. Yeah. You married Dutch girls, so I didn't marry

spk_0:   3:42
you. Done. Did it?

spk_1:   3:44
I did. So anyway, with there's a 22 year old when this creek love minute askew and they don't want back there. 2006 and four years later that I keep in contact with it and she came to New Zealand. They don't want back there. Uh, I had to get a job because I get about my cricket created and, you know, on all made him on a plaque. Ready 100. Bailey started an importation business school 44 degrees. So he was like Mays, a creditor. They went there, made a Dutch coup, Just sort of just I

spk_0:   4:17
Andrew did the same thing

spk_1:   4:18
besides the oh, man, yes, I was a very different way to start a one company. But they wanted to stay in the thing about the Duchess that very well educated and by thunder annoy degrees. But there wasn't enough. You got eight masses and beyond. You can talk bad. She can't do this. It was all you can do. Anything but we pretty determined. And Andrew originally started 44 degrees with 15 using lotteries and what started to bring those products in and said to distribute them through the Netherlands. And then I can read. And six months later, O. And I was based in Harlem. He was based in Rotterdam and basically kept the market too. I mean, what was remember that my uh went through this licking magazine, which was the top 400 restaurants in the Netherlands. And I think after 30 phone calls, I got my first appointment and three months I got my fists. Oh, wow. Yes, That was a really tough market, really tough market. But once we got in and we understood the market was supplying a really good portfolio, then the Saami a start to talk. And then we started to get call backs. And then after around 18 months, things started to run. But there was a lot of shoot that that one was expensive and most of it was by the glass. I was struggling to get some traction and some volume. So that's that's where we mystique Over was born.

spk_0:   5:52
Mystical was basically born out of 44 degrees. Yes. And so then, Mr Cho, Nice segue way again going into my next question. So Mr Cho basically moved 44 degrees, moved from hall and back to New Zealand and became Mr Coates. Yes. Oh, Andrew

spk_1:   6:12
is a very culture on one making bigger. So we wanted to hit the market. We mainly serviced independent one stores and the entrees. So Michelin 123 stairs and also the secret under there, which was the hot spots, right answer. Band wagon in Rotterdam and something was missing them. And the thing that museum in one of those expensive set was always by the bottle option. But we wanted to show the Dutch people that we can actually make really good warning experience, Dylan one by the glass. But to do that, we had to be a competitive so originally the wink back and contract the grapes. We made the one and we had a prospering in the Netherlands, and all of a sudden all the Dutch people started toe experiences using one and a more competitive little. And that was the first of a vintage of mystic over state. Seven blocks is too. There's a ceiling, and then the whole market started to open up because we're starting to reach more people then, uh, accustom to see what we love, what you do. What do you do? You know what we love? What you do, do a chardonnay and counter step seven block all the top. So then, you know, we needed a sentence pretty serious. So injury flew back to new Zealand and started to work on supply China acquisition vineyards and also venue development lost eight and you're for a couple of years. Just make sure that the decision was quite strong. So we're basically reversed. Engineered this whole company, we must. You wanna raise that? Basically, let's support folk on the ground. Let's put bonds. Um, you know, this might this one and it's pushing to the market. You know, one of the good things about air approaches. We understand the export in the customer's needs. So we we know what the rate Tyler needs. We know what the restaurant needs. We know what the imported needs. We just We understand the value of the supply chain basically, so we know what we need to produce it for. So when we and they're in full scowl on a water in production mode, you know, we were very hot on their costs and making sure that we are making one that you know, works for everybody. So, Spain, it's been a hell of a Jenny. We must, uh, water is used. Only water is that we need export in New Zealand or about 700 waters there on the domestic market is very, very competitive. We don't have. You know, it was so isolated in New Zealand that we don't have the tons of important tons of export exactly imports exactly for other wonders of the world. So we're very dominant on New Zealand, Australia, Australia want, so the choice is very limited.

spk_0:   9:00
What are you drinking in Holland? What's the media that primarily French? The Dutch oven, Dutch Chu? Or is it kind of opened it like wherever there's always

spk_1:   9:10
the quality is good in the process. Good. The Dutch very often I'm starting out in France, really of spying on Germany with a very petrol. Reckon it's, you know, you've got a bang down a lot of doors for you. Notice a song is the quality is good on the process. Good. The Dutch in very often so And then That's why we tried. You know, I had a price point to make sure that more that straw. You know, the Dutch market now the statistics oil. So was the fifth biggest export market using war fifth. Yeah,

spk_0:   9:40
what's really good? That's pretty good. There's there's number one, It's not stand. The US US go U. S. A Cisco. You got somebody table? Oh, that's true. You know,

spk_1:   9:51
I didn't car cited many with the lenses. It's a pretty yes. I said that doing well,

spk_0:   9:56
Let's see 1/5 with 18 minutes. Pretty impressive, actually.

spk_1:   10:00
Really impressive. But, you know, we went home and we started to work on supply chain and acquisition of vineyards and also Avignon development. There were, you know, we're also got more people on board. And we got a chief warrant maker called a menu of Bollinger, who has brought a wealth of experience. And where's he from? He's he's from said, that frigate, but he will say his French roots. But he's been in the white Gan. He's started stone washed university. We spend in New Zealand there for exactly here long, but it's at least 20 years and many. So that's that's pretty much established. Yeah, and hey, you were a lot younger than him. We bring air experience, for example, we just released a finished paint. I agree. And have fist Groenevelt Lena last into this and it was a case of me working with them to sign. You know, this is a stall where after, because we think that That's what the market the markets made and want to crying out for you more than I've delivered. So you have a guy like that on Borders? Just invaluable. That's an exciting time. Because, Mo bro, when you look at Marlborough and especially what I've seen here in the U. S, it's not really about New Zealand Smith Marlborough Sauvignon Blanc. Same Smee. That that's the majority of the category of what off son or not? Is that a bite?

spk_0:   11:36
That's a pain, I think. Uh, I mean, it depends on you know who you're talking. I think I think you for average consumer buying the wine or whatever God exists in Zeeland. Is there no more, bro? Don't know. Otago don't know. I think the average person doesn't even know. Actually, your average person probably thinks museum, you know, like due South Wales or some shit. They have no idea. Not sarcastic better. It's like a state of the state of Australia. Exactly. Like right next to me. But personally, I don't think your average consumer and yeah, they don't know the difference in, huh?

spk_1:   12:13
Yeah. So that's an educational thing, right? So

spk_0:   12:17
yeah, but that being said, I mean more people are definitely traveling to New Zealand. I just ran into this guy that I work with restaurants. He just came back from a three week trip to New Zealand sponsored by Winds of New Zealand or whatever. He came back and he was blown away. Is like that was freaking great just And everyone says that. Oh, great. It's a young country in all respects for the most part. And after being in for three weeks, he had an appreciation for the different regions and lovely blood. But your average person have any clue, you know, exactly.

spk_1:   12:54
And that's one of the things on Ugh. It's so you know, is a consumer you got into our whole foods or Costco. You got to, you know, like a store. Where you going, boy? One. I mean, there's this safe choices, say a choice. You know, I had a way to soften this information to make a good choice, and and actually no one regional, one countries all better. And what off ST certifies that it's like any export market is that the categories are dominated by the Corporates because they have power distribution. So in a way, we have sort of roughest ain't that way. What, almost one dimensional, for example, with number seven blood in the consumer and the U. S. Consumer thinks that's almost what we do. And then, like Australia will sure as exactly. But when you actually pulled back the lives and you start when staying, you know what these country was a capable of is it's pretty excited because this

spk_0:   14:04
guy, he was he was, like all about New Zealand recently. Yeah, he was like, That is the That's the stuff. They're amazing.

spk_1:   14:12
I mean, rots rocks for a New Zealand about singer. A tag, a reason. But what prison? You know, you have a reason you've even got raising within regions, and I like and that's just one Rosalind have pain. I agree. Or thing is something that is an expect thing in New Zealand, which is very different from else's pain under here from Italy. You know, the big thing for me and for mystique. I was going development right plan for that wrecked Ferrari. Um,

spk_0:   14:43
but what it comes

spk_1:   14:44
down to is this about It's a bad, you know, the challenges for for one company from from Oprah's, you know, one thing. We have recognition with a region and seven blocks, but the room challenges face on the ground. But one Tracy in the market. It's about working with you, you know, you importing partner and then you distributors and then you're retired. List Tron on away. They check out the consumers about your own country, and that's difficult because there's so many people involved. Most is the corporate pressure. This is this pressure from everybody. But if you're willing to invest in on base in time, there is gonna be some good ones. Come through and that consumes you're gonna experience some some pretty cool stuff. Maybe in here in Washington, in Seattle. All of a sudden, I'm exposed to all of these great lines from Washington. You know what is in the Midlands are Troy, you know, someone from washing? I thought, Wow, that stuff's amazing. I tried a great view on Yeah, try a great shadow Knight, but they know you also do. The border on the Reverend is pretty Visit told there's a lot going on, but then it's not. So you're actually here for you on the ground. You can actually understanding that this is a little good stuff going on.

spk_0:   16:02
That's just here. Just you go north to Canada. They've got tunnel. Why? They said, exactly, go down in Oregon. They have got a ton of wine. And then there's a neighbor to the south. Last I checked, they have got a tunnel wine. So yeah, it was until you started getting out, visiting these actual different markets that actually our wine producing markets. That's like a big guy you know, is like living in Holland exam, for example. You know, it's not a wine producing country s Oh, they're they're pretty open to it. But you go to France. Good luck, friend. Assault Washington wine.

spk_1:   16:38
Exactly. Mr Challenges. Yeah, and it's It's not a Museum of Warner's. I mean,

spk_0:   16:44
what are museums? Sales in France, for example? Well, it's gotta

spk_1:   16:49
be pretty. It's a really good question, because I they think that very patriotic but one of the beast minus a mystic goes career is actually when we started to sell Mr Goddard and France, that's

spk_0:   17:00
pretty cool.

spk_1:   17:01
It was awesome. We really didn't give a shit how much we sold. It was just really good toe in front

spk_0:   17:09
of cases, you know, What? Yeah, yes. Well,

spk_1:   17:11
the French a CSI taste of it. The French in a little while. They're very similar. The Dutch. As long as the quality's good on, you know that the enterprise is increasing the process and crazy in the bar. So I had several Tyson's enough, which is about four border. You know, I can't talk much French and they can't talk much English, but amazing. Tyson's very patient people. They ended up buying a one. Neither thought You know what you make. That was a pretty cool moment for us, but it's very, very challenging. You hit the nail on the head. If you're one producing regional or country that this before most that's what you fight opinion on. You know where you're located. Then you know the importation of stuff describes from there. But how's, uh, how's England in general? Is a pretty good market, but New Zealand warm? Yeah, it's actually becoming a little bit off us. So what I mean by that is in the eighties, usual warm. There was a Big six pork market. Anointed was bigger. Six. I get really to thousands. That was the biggest export market, and then all of a sudden rate. I started red hole of water than there was done with pressure on props. So us is all of a sudden taken over missiles and Tim's in the UK But it's also hit in years. Is starting the category saddened? I found out quite nicely because suddenly come well, nine. But again, this this downward pressure. It's like anything you know, sinners this demand could share is one of bars wanna. But then we start hustling of a process. But look, UK. It's probably a bit of Tom. They have neither The same as the U. S. Is the show. What else we can do in New Zealand? Warner's Mobile One. You know, just records have work. That's what it's all about. You got engaged, you gotta taste. You've got a rich out show the consumer what we're capable of done and rise it awareness and no later tow the rate I list

spk_0:   19:26
leaving toe to toe the giant big box retailers. Yeah, you know, and their associates to call the shots. You know, exactly that's what happens. You know, a lot of a sudden it's just, you know, one particular red wine from Australia with the animal in the front, and that's all there is available in the market for that whole category. You know, it's not great for that particular country or wherever. You know.

spk_1:   19:53
No, definitely not. Because yeah, this time it's pressure on the grows and want to make a living there trying to make a living, but that but yet again, they want to sell. You know there's a farm balance there. But I suppose you know, in an ideal world, let's talk about our little deal. Worlds on around the world would like to live a lot of consumer choice, right? So I would like the retailers to be happy. Would like the distributors be happy, would love the importers to be healthy and happy, and also the water's so no idea world. If that was the case, then the consumers, whatever chops because of the officer. That business environment in the way that economics work is that businesses and everyone's underappreciated toe struck back row. Yeah, constantly grove it's from, or stripping their portfolios for what works for their business. And then that limits consume a chart. So you know there's a there's a lot of opportunity, but it also that the markets have changed and it's a really exciting Tom. Here's cause hair we get more awareness for Washington wants. How do we get more awareness for New Zealand ones and and show the consumer actually, what we're all about?

spk_0:   21:13
That's like a cultural thing. I mean, that's back in the O Z. Wind Day is right. You know, the whole Paul Hogan thing. That was a huge boost in general at that time for Australian lying, right? Maybe the Lord of the Rings movies had opposed to New Zealand. One, I don't know. Maybe they did, I don't know. But I have the same conversation with another country in the Southern Hemisphere, and they're always, you know, particular wineries there always. How can we increase increase awareness of, you know, our country or wines like, Well, what is your tourism department or whatever of that particular country? What are they doing to expose the rest of the world to your country? That's hard. It's a hard thing to do, you know, because museum at least has a few things going for it. He's speaking. We're sort of, you know, they've had those out that those two dudes you know, the flight of the Conchords was sending her, You know,

spk_1:   22:12
that was a big success. And, you

spk_0:   22:13
know, it was pretty Yeah. And then, you know, the Lord rings so on so forth. So they had a lot of good things going for it. Now the challenge will be like you are saying is to expand the whole beyond, just so nimble. It's a good challenge, for sure. I think it

spk_1:   22:32
means for me and Meyer. Oh, it's a great chance. But you understand age with whole commercial pressures, I can't understand name. Whether the category is the white is because you know, for may become in the market and support this costs money and it works. But you know, how much can you afford to do that? Top things So and it's a scientist with retailers of the restaurant. So who follows You want if one doesn't run in or something along with Scott. So this challenge is everywhere, but yeah, I face a former us. The reason we're in this industry because we love one, and then the beauty thing about what's out there is this awesome things happening with New Zealand as shop nice coming back. You know, a few years ago across the world, shot and I took a room. Really big depth. Well, some waters of doing another shot.

spk_0:   23:27
Yeah. Hello. Are there actually looking at the over the years and kind of pulling back on it? Maybe using it more wisely

spk_1:   23:35
100 was 100%. Is this My personal opinion? Is a one shot. That's exactly what's it? You know, teen, 15 years ago, it was like we do a show. Now let's check 100%. You're get way. Make a hard quality product that that's not the case at all. It's a bit the way that we use our Eric in what type of Ike. And now we're starting to see a bit of a balance between the fruit in the oak. Thes one, Zahra places to drink. So

spk_0:   24:05
busy making delicious New Zealand's chardonnays. I mean, seriously, it's like you look at it. You're trying it like, man, this is really savory, you know, savory cream we backed oh, back to. And

spk_1:   24:19
if you did it in a blind tasting, you have no idea where it came from. So, you know, this is a lot of good stuff happening. It's just had a wee you pull that, sir, And that's always the beautiful one. That's always the challenge of it as well. But there's something in New Zealand, I suppose. It's a little bit about Washington. Loves that we have, you know, the whole country and holds air in 15 kind of Killer is long, but we have South Island is Is there much Coke?

spk_0:   24:50
Love those penguins? Well, this way down. That's all right. You know, that's that's why it gets called, The

spk_1:   24:59
more you got says sorry in a piano wire call Karl Rothe. What more you got north, You know, for Hockey Island making right, Bordeaux variety wants you know what will class? You're hawks by the fantastic with Sharon. So it is a country We can actually do it all when it's more personal. What I've tasted here in Washington as well is that you've got two sevens. You got your chardonnays enough taste of reasoning. But also, you know, you, Kevin, a savvy owns and you bought Ferraris as well. So

spk_0:   25:37
that's actually what we just had on primarily our board of varietals. Actually, merlots. It's always been the best thing growing here traditionally, but people don't know. They won't give it just because of sideways. Or probably actually, yeah. You try Syria. You are serious, but you try like old like old. Whatever. San Michele. Higher and lower lows from, like way back when you know they're pretty good. They're still pretty good, you know, But cabernet and sera, that's what it's all about. On more run varietals Granada started. You're starting to see more and you're starting to see more people experiment with other stuff too. But that's beside the point back to Mystic O s. Oh, mystic Oh, it's so It's a wine company. Is it actually has its own vineyards now?

spk_1:   26:27
Yes, yes. So we have 70 Hit is that we own developed ourselves all in marble Ola Mobile And then the rest of it we make out with with growth for So what that means is that we dine on the land. We had them under long term contracts to sources for it. So we action managed the vineyards. We control it and crop with the way that we wanted to make a specific stall. Yeah, they were try on this that we can to make sure that we control every step in the process. Michael warned that we wanna make it unique to mystic. So because of that European experience, we have differentiating ourselves with them over you. No way.

spk_0:   27:17
That was another Segway. Perfect. Thank you. Yeah, I was gonna be another question down the road. How How are you differentiating yourself? Yes, of the mobile. But no

spk_1:   27:26
Brazilian block in there is a global brand name. If you mean no mistake over line, what we're breaking and 40 to export markets. And 99% of the time you told him about my percent blocked. So it's become in a global brand, you know, But we're a little bit more than that. So Sabet walk out. If there's 100 50 Warner's mobile, what's the difference between you and you know they're going extort? Because otherwise, if there's no difference in all we talk about this process. The big thing for us is that a time in Europe is that we learned to be up some cereal. We went into that party for May lead to the Austrian Veltliner. We just learned about it all when we started toe dive into this heap face with love. You know what's important depreciation? Well, it wasn't some estimated point of difference. It was about what? What the we love and war and what we want to drink yourselves and what we want to show their customs. And a big part of that was, um you know, when a fisherman in the Newlands I was very patriotic reckons criticizing French son Sears gonna air paramedics. But I didn't understand San Siro. So over the 10 years that always there when I lift, I absolutely love some sea And the reason I love since ears because the minerality that takes you deep, Um, the aromatic side actually went away from and it was this important. So when we started getting to a misty coast off for us, it was about what we love about French ones. We love everything about the pelt and tow us. The most important thing is the pill. So head we changed it Vons on his olders sincere. But this wise that we can show that you know, we could get those characteristics come in once a big thing for us is silly and they want so my small personal books for a minute, Okay?

spk_0:   29:31
we just got 19 saw block.

spk_1:   29:33
Yeah, right. That was a very hope vintage.

spk_0:   29:36
And so that sees how much time you all its leaves,

spk_1:   29:39
what we like. One, 23 We make four different seven blocks. So the one that you guys have got, that's a value proposition. So we're tryingto had a price point in a commission respect. We want people to experience Mr So that's kicked on the lease for 2 to 3 weeks just to give it some staring and give it a little bit more my field. But you also have the very pungent paramedics, which, moreover, is famous for. But then what that enables that it was soften the acidity. Cy, you know, we're getting north juicy characteristics and mouth feel. It's a little bit more pleasurable to drink. And then from there we have Ellen back sitting on block, which is six months on the lease. So there we have more complexity around this more texture. Then we have a barrel from into serving on block, which is more like a white border on. Then we have 100% certified will get seven on block, which is, you know, to hit certain markets and the growth of the biological one world as well. So we make those one specific for sitting markets, and 95% of that goes to skin. You know what? We're not simply a crush it. And trying to hit a market in terms of brain would try on a stable stall in terms of what we like yourselves and what we think is more of an elegant way and more pleasurable way to shrink number seven blocks. And then you know what? We've had a lot of success with that, especially in Europe, because of Europeans like those softer, more elegant wants more than Marc toss and punching your face and shake you up. I know those wines. Yeah, you can probably have a glass when you're done, and then you're done because if they know that, yes. So that's that's sort of been installing a success story so far and then because off, you know, we don't want to sit still when we push boundaries. So, you know, we've made two different what blames their first. What blamed was a coach for me saving on blow pain, agree, and Chatenay Wow, that we put 100% of barrel of 12 months limited edition. And that was a success. The lightest one we've done is one called Well, Hope Boy, which is painted, agree, civilian agree and convinced a mint. And we if 100 cents Stein was still there. So we're putting a barrel, which, which would constantly trying to push founders. That's what excites us. And we want to give continue experience. You know, I've done a myth. A tradition. L really does. Well, that's fun. Super fun roses. It is a big push in a category. So we've done around Rosa there for three years and, you know, or have ever since you don't know? Yeah, but sometimes they put a splash. Seven blonde just sports things upto just to get a bit more freshness. But you know what? It's Jonah. You know, engaged with their consumers, bring a lost stolen shut. Shut him up over more than saving on blowing it. Prospal.

spk_0:   32:56
So your next wine that will be actually you know that you're really gonna aim to get out there is gonna be what, Pino or another wides? We've had a lot

spk_1:   33:07
of success in the last two years of that painter. Great So many. Well, since he's come on board is trying corn. This Tim and Newzealand painted green Order Alsatian. Hey, I agree when you're around No. One, Tina. Live in Gran's residual sugar, all telling pain migration When you draw, it's about red five Grand's residual sugar. We got the freshness Jason Isbell around this and trying to corner derogative paint, agree, rather trying to steer and talking on the country of stall. And we've seen quite some successful That s O from Misty coz and what we're trying to do. That's probably the next big push made personally, And you know what I think Dylan's got potential with and what I say in the export markets. Grant of Atlanta is one of the way should really focus on

spk_0:   33:56
Agree will be. That would be, really that would be kind of cool. You

spk_1:   34:00
know, Austria. You look frustrated. You're one of the bandits who likes Morales that way that way, have a different wives, but I think that's one that we underestimate a little bit. I think the reason we on their east matters because I don't think New Zealand is not enough about consumers don't know, but I think it's It's a Harvard Gruner Veltliner is a sign. Great variety, you know, once, once we educate them, we see that they love it and they come back for being once we start to educate the other New Zealand. Warner's a vet in the store, and I understand that they don't think we're gonna produce some pretty cool stuff.

spk_0:   34:37
I think it would be a really cool way to go, actually, yeah, because you know, people in general, I mean, people like Crooner, they don't necessarily know where it's from. They don't know anything about it, wants a drink and they're like, Whoa, this is pretty good, right Stuff pulled up a group from wherever, and it's not like, you know, stupidly priced well. It's not really in the wheelhouse. They'll like it and they'll go by. I think it's there's less barriers there because people are, you know, they don't know what it is. Really. I don't

spk_1:   35:07
know what it is. We all grow from over. I actually love people and I just said, You know what with everything, I had to set him blow, but went on. I decided to get into the industry must have got. I mean, that's a strong point. So I had to learn about what we're going to Europe on. But also Groenevelt later, that was actually one of my favorite great grottoes and ones when I went back to New Zealand. I love this stuff and then you're of its blood. It's look, it's absolutely booming. And I'm thinking, Well, if the Europeans market, then boy doesn't the risk that will really know better because I think it's a great thing. It's a draw one, its freshness. It's tasty. Hey, just actually super well to safer. Well, as well. I don't think this is. It's one of those things that did you know, that sort of Europe the world just doesn't know much about, really. But then you get an Austrian during of Elevator the Darvis. It is amazing. It's a little bit about what we're trying to do with Motor City blown. You know, there's a refreshment wherever he start with a guy just going about letters. Yeah, I mean, it's a personal thing going on. I absolutely love it. Chardonnays another one that you personally like, and I think we're done pretty cool stuff for the New Zealand We're just We're just getting better. We're getting better and better and better because we I understand the use of Arc. My thing is the big key.

spk_0:   36:33
Changing up there clonal selection, type of thing, toe. You

spk_1:   36:38
know, you gotta remember that New Zealand's a little troll in here, like here. You

spk_0:   36:44
know what? We're gonna grow whatever works. All right? We'll make some white out of itself 50 bucks,

spk_1:   36:51
you know, friend him on. And I started wondering in the atmosphere. Really? And this is father first planted. Kevin. I save you. Yeah, no idea what he was doing little pretty quickly that it wasn't the club for the polar that it wasn't likes evenings. Silly ideas that we God save you belong together. Where you go, you start to understand. You know what works for the climate. It's It's just a genius. I mean, it's a hell of a gent.

spk_0:   37:21
Seriously funny fun journey. You know, it was gonna be like going to work every day, and, you know, it's gonna be the same thing for the next 100 years. That's pretty boring. That's pretty

spk_1:   37:32
born. So you know, I said, boy, you know what? More challenging and more wrong there, working a lot with what we're doing in New Zealand, but also the export market is showing. You know what more we can do in New Zealand, because in New Zealand we know that, you know, because it's only big Adam. It's easy in terms of distribution. So these are the categories. But you know what? Look to live and you wanna bet these varieties, but then I know we'll make a bloody good one. So how do we start engaging on that level with export markets and a records obtained effort? I mean, yeah, for sure. You get an importer on board. I mean, it's only at the very beginning. You know, it's a bit here, need to get those guys and they get buying for them and then get him enthusiastic about it and they go into their customers and it's like flowing effective. It's it's just hard work. It's a little fishing. Work

spk_0:   38:23
takes time. Hopefully not to waste time, but I got the world on a rush. Exactly. That's funny that, you know they talk about the Gruner in Austria is like to me. I see a lot of similarities and and I'm not the cultural aspects of two different countries, but, you know, they're both relatively small countries. You know, They depend a lot on export, you know, so they can't go in and screw what they're doing. They can't screw it up. There's less room for, like, you know what you mean a bunch of shit. Well, still sell it, right? Yeah. And that's, you know, having like a heil Heil you.

spk_1:   39:04
I went into a store today, and also the kid bigger, and it was one of you are not dropping in your names, but it was one of your bigger in the peanut retired and see it did I grocery challenge. But it wasn't a pain in any case, and the selection was from over. I mean, if I had been a more bank out of me pretty happy camp. I mean, the selection in general, it was just a nice And she was

spk_0:   39:31
trying to explain that to people like No, you understand? You goto like some, like, whatever wine store and California California what you would think would be like crazy? No, it's completely different. You get such a crazy selection here. And yeah, small stores, even And then that's

spk_1:   39:50
what I was trying to say earlier about. You know, the similar analyses between you and Ben is it's very much a scientist like you, Basie ones up there in Washington wants. But you you consume a choice around. That's phenomenal. You got a California and the choice is not theirs. Because the very Patrick in California wants you got a New Zealand with very patriotic and New Zealand ones. So, yeah, I mean, it's the consumer. Here's lucky. Plenty lucky. But getting back to this rate tireless. I also the growth of Elena's selection. Then it was it was hurry mus. It was basically rot I. What's the cheapest, lowing level stuff that we can get out of Austria? Put it on a big bottle and sell it at a cheap price and start moving this stuff and it doesn't do the country or doesn't do the category injustice because it's me great Franken Groenevelt leaders out there. If the consumer got to Troy allies, then all of a sudden they'll go from 89 team backs and they'll be willing to pay 15 or $20 a bottle because they know that this is actually really good body product. But they've been said that Austria, the Washington, this is a big distance E. Yeah, I saw the whole industry. Is this amazing Ones everywhere. Challenges have held the way massage that to get those one certain the consumer and everyone on board with it. I said, that is the big challenge. Yeah, And I will go on for another 20

spk_0:   41:25
years, huh? That's it. That's pretty good. 20 years old. Just went all the all the Chinese one comes in, man. Well, actually, trust in Chinese y no se si, no bed. Well, we tracked him Chinese wine like shit 15 years ago, and it was dirt cheap. You know what you know, at the level it was supposed to be at, it was fine. Perfectly fine. You know, it wasn't trying to be fancy. You know, just this is like everyday wine. Boot had a greatly We didn't get

spk_1:   41:59
it. Unfortunately, because we're all sterile, talkto a region or, you know, one. You know what? I'll try to read one from Jonah. Was far bucks a bottle conniving one with that? Because I actually thought the 15 years.

spk_0:   42:18
No, we're still We're looking at there were 1.5, and it would have been like to 70 cost, you know? So like, this crazy jered sheep at the time. And it was fine. It wasn't like, Oh, my God, this is freaking disgusting for me. Whatever. You know, it Some organic stuff is organic.

spk_1:   42:39
It is, right? Yes. Air organic stuffers. You sort of forget that. The whole thing. No, no, no, no. Not signing a section

spk_0:   42:46
call that seems toe shut. A lot of light on Misty Cove is actually a mystique over. Or is it just like some, like Fargo

spk_1:   42:53
s O with a nine comes from. You know, when you look in the wine industry looking on these New Zealand lines, that's all the man named after buy a cow for some sort of land this clearly bay, which is the most famous, right? So that's actually babe, you know, voiced by I've been ided It's just based bays, bays or rivers or water, you know? So what we did with misty coves that both Andrew and I have experienced with mo percent, So them over sounds is amazing place just fromthe one. You know, I have We're talking about probably 2025 minutes drive and they know of sun you're in this season. It's where a lot of benches us The bitch is a holiday homes because of the climate Marlboro. We have warm, sunny days when it cools off at night. So we have this phenomenon where miss that forms in these inlets during the morning. So it takes a couple of years to burn off. So the whole idea of Mr Jones that got missed in all of these cows because it was from past memories, his Children. So when we decided to do the original, the whole wine label in the world brand it was that it's weird that story and that lady came from. It's not that the vineyards of from Mr Goethe, this is that it's their identification within the region and then some childhood memories.

spk_0:   44:15
Childhood memories. At least there are good memories. That's that's a positive cool. That sounds great. Jared. Thanks for taking the time to, you know, fill me in on Mr Cho on all your good memories from childhood. I think we should get out here and go get a beer. Is I'm kind of thirsty. Is there beer in New Zealand is a very unusual thing. It's a whole another podcast that would make awesome. Well, I guess

spk_1:   44:39
you gotta get a New Zealand experience. That's the thing is we don't really

spk_0:   44:41
exported. Well, I think the next time you're in town you should bring a six pack or a 12 pack without set from John and Jared, and we hope to learn something. If you're looking for misty coves, these winds have arrived here.