Commerce Corner
Welcome to "Commerce Corner," the podcast where retail innovation meets practical strategy. Join us, as we explore the dynamic world of digital commerce in the convenience retail industry. Each episode delves into the latest trends, challenges, and opportunities facing retailers today, offering insights and actionable advice to help businesses thrive in the fast-paced digital marketplace.
From the rise of delivery services and the importance of unique product offerings to managing profitability and leveraging technology, "Commerce Corner" covers it all. Whether you're a retailer looking to expand your online presence, a tech enthusiast interested in the latest industry developments, or simply curious about the future of retail, this podcast is for you. Tune in for expert interviews, in-depth discussions, and practical tips to navigate the evolving landscape of digital commerce.
Commerce Corner
Commerce Corner S2|E4: Abigail Cerra from Chestnut Market
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In this episode of Commerce Corner, Abigail Cerra, Director of Marketing, Loyalty, and Communications at Chestnut Market, joins Adit Gupta and Matt Kopyt to talk about what it really takes to build a loyalty program from the ground up.
Abigail shares her journey from part-time cashier to leading loyalty strategy across 80 convenience store locations in New York, New Jersey, and Connecticut. She breaks down how Chestnut Market built its Chestnut Rewards program with fully enrolled members from day one, why she maps her tech roadmap backward from a 10-year vision, and what most retailers get wrong about digital promotions.
The conversation also covers retail media opportunities for regional chains, why she thinks digital wallets should go away, and what convenience retail can learn from other industries when it comes to personalization.
Abigail is also a founding board member of C-Store Women, and shares her perspective on advancing women into director and c-suite level roles in the convenience industry.