Behind The Home Build Podcast
Behind the Home Build: the Podcast For All Things Home Building. Tune in as we explore the world of home building, connecting the community with valuable insights from industry experts. Co-hosted by CEO Danny Langerman and Mortgage Loan Officer Riley Langerman, we bring on leaders from all over the home building industry to share their stories and offer valuable insights for our listeners. Whether you're a home builder, home buyer, or somewhere in between, we offer practical advice, different perspectives, and veteran experience.
Behind The Home Build Podcast
Episode 1: Kendra Happ – The Creative Edge: Blending Strategy, Sales, and Media Magic
🎉 Welcome to Season 2 of the Behind the Home Build Podcast!
We’re kicking things off with a powerhouse guest: Kendra Happ, President of Progressive Media, to dive deep into the dynamic world of local media, strategic marketing, and leadership.
In this premiere episode of Season 2, Kendra shares how she’s blended the art of storytelling with the science of sales to grow one of the most respected media companies in the region. With a career spanning over two decades, she brings an insider’s perspective on how businesses can elevate their presence through intentional media strategies that truly connect with their audience.
From navigating evolving advertising trends to building a results-driven, community-first approach, Kendra discusses the real-world decisions and creative thinking that drive success—not only in media but in leadership and brand building.
🧠 Topics we cover:
-Kendra’s journey from media sales to leading Progressive Media
-The role of storytelling in effective local marketing
-What businesses get wrong (and right) about media strategy
-How Progressive Media blends traditional and digital platforms
-Building lasting client relationships in a fast-moving industry
-The future of hyper-local advertising and community engagement
Whether you're building homes, building brands, or building communities, Kendra’s insights will help sharpen your creative and strategic edge.
📌 Guest Info:
Kendra Happ is the President of Progressive Media, a full-service marketing agency that empowers local businesses through custom media strategies, including print, digital, video, and event marketing. She is known for her leadership in sales strategy, community focus, and creative marketing campaigns that get results.
👉 Connect with Kendra Happ
Kendra@pinlakemediaco.com
📞 (404) 702-5747
www.pinelakemediaco.com
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