Ryan Coulter: Founder of The James Brand

Ryan Coulter, founder of The James Brand, joins us for a conversation about how he’s stayed sharp on his journey. Growing up in Bloomington, Indiana, when it wasn’t cool to be a skater, Ryan shares how the tenacity and creativity he honed on a board shaped his career. We explore the unique collective progression of the skateboarding community and his bold early steps, like applying to be an astronaut at age 9—a dream that remarkably came full circle when he later collaborated with NASA.

Ryan also takes us through his time as a Spy Hunter videogame champion, and how that James Bond-esque ethos permeates his creative pursuits. From his visionary work alongside Jake Burton Carpenter to bringing refined revolution to the tools we carry every day—don’t miss this conversation with a true pioneer in design and innovation.