Nike Skateboarding: The Untold Story (Part 2)

Welcome back to Part Two of The Untold Stories of Nike Skateboarding, powered by NEMO Design. In Part One, we introduced the people behind the project and teased the early foundation work that set everything in motion. Now, we dive straight into the product.

This episode goes behind the scenes of what made Nike SB so special, from the details, decisions, and experiments that shaped the product to the creative and cultural considerations that helped it earn credibility in skateboarding. It’s a deeper look at how product, purpose, and people came together to build something that would ultimately change the game.