CO-PRO
A podcast powered by Nemo Design
Collective Progression is the Nemo motto, and the way we work, live and learn. Join the journey with a rotating cast of curious creatives conversing about what connects.
CO-PRO
The Photographer Behind Motorcycle Culture | Michael Lichter Interview
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Co-Pro, we sit down with legendary motorcycle photographer Michael Lichter. We talk about brand and what it means to him through the lens. How he’s built a visual identity around bikes, builders, and the open road while staying true to his own voice.
From his early days shooting for Easyriders and Sturgis to working with brands like Harley-Davidson, Indian, and Nikon, Michael shares how he’s turned passion into a career and why authenticity matters more than any label.