Pod O'Clock: How to Start a Podcast, How to Grow a Podcast, and How to Guest on a Podcast
Pod O’Clock: How to Podcast is the practical podcasting show for creators, entrepreneurs, authors, coaches, business owners, and aspiring hosts who want to start, grow, and use a podcast strategically. Pod O'Clock, where you learn: How to Start a Podcast, How to Grow a Podcast, and How to Guest on a Podcast
Hosted by veteran podcaster, producer, author, and entrepreneur Vincent A. Lanci, Pod O’Clock gives you clear, actionable guidance for launching a podcast, booking guests, becoming a podcast guest, recording better interviews, editing episodes, publishing with confidence, promoting each release, and building an audience that lasts.
After creating 1,000+ podcast episodes and hosting two Top 5% globally ranked shows, Vincent shares the repeatable process behind sustainable podcast growth—without the confusing jargon, unnecessary equipment obsession, or “get rich quick” promises.
Every episode delivers straightforward podcasting advice through solo trainings and conversations with experienced hosts, producers, marketers, and creators. You will learn how to:
- Start a podcast with a clear idea, format, and audience.
- Choose a podcast name, niche, structure, and episode strategy.
- Prepare for strong interviews and book guests who add value.
- Become a better podcast guest and turn appearances into business opportunities.
- Record professional-sounding episodes without overcomplicating your setup.
- Edit, upload, title, describe, and optimize episodes for discoverability.
- Use podcast SEO, video clips, social media, email, and guest partnerships to promote your show.
- Build consistency, relationships, credibility, and a podcast that supports your bigger business or mission.
Whether you are launching your first episode, struggling to grow an existing show, or looking to use podcast guest appearances to expand your reach, Pod O’Clock gives you a practical next step every week.
What time is it? It’s Pod O’Clock. See you there.
Pod O'Clock: How to Start a Podcast, How to Grow a Podcast, and How to Guest on a Podcast
Step 7 to Growth! Podcast Marketing That Actually Drives Downloads
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You’ve mastered the art of creation—now it’s time to master the art of visibility!
You’ve successfully completed the first six steps of our podcast system: Networking, Preparing, Recording, Editing, Uploading, and the crucial Follow-Up (which Debbie Lundberg and Barb Zant spoke to so well on The Business of Life Master Class last week!). Now, we focus on making sure all that hard work gets heard.
This week on Pod O'Clock, we tackle Step 7 of 8: Marketing. This is the single most essential step for converting your polished audio into a growing subscriber base. We'll show you how to move beyond simply posting to actively drawing listeners to your feed.
In this tactical, high-value episode, you will learn:
- What are the three pillars of Podcast Marketing?
- The Power of the Snippet: How to create short, addictive video clips (Audiograms) optimized for TikTok, Instagram Reels, and LinkedIn to generate "try before you buy" clicks.
- Internal Marketing Hacks: The simple, zero-cost Call-to-Action (CTA) strategies you must use in every episode to boost reviews and drive shares.
- The Guest Leverage Strategy: The most effective way to partner with your guests to instantly unlock their audience and grow your show.
- SEO for the Ear: How to weaponize your episode titles and descriptions with keywords to dominate search results inside podcast apps and Google.
- Content Repurposing: Turning one episode into five pieces of content (blog posts, emails, social graphics) to maximize your reach without burning out.
Stop waiting for listeners to find you—go out and get them!
Next week, we wrap up the entire system with Step 8: Rinse, Repeat, and Enjoy!
Music Credits: Copyright Free Music from Adventure by MusicbyAden.
For all inquiries, email Danica at podcastsbylanci@gmail.com
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Vincent A. Lanci (Host) and Coming Alive Podcast Production (Producer at 813 445 3295)