How to Stand Tall, Lead Well, and Serve Beyond Profit with Tonichi Achurra-Parekh
Breaking the Mould
Chapters
0:00
Introduction
1:27
Balancing Career and Family
4:09
Support Systems and Mentorship
6:27
Daily Choices and Burnout
17:26
Industry Contributions and Advocacy
24:39
A Memorable Encounter from 2004
25:40
Impact of Social Media Connections
27:14
Joining Concentrix: Initial Hesitations
28:31
A Family-Like Culture in a Large Organization
29:20
Embracing Technological Evolution
32:14
Health and Wellness Initiatives
41:56
Inclusivity and Diversity Programs
Breaking the Mould
How to Stand Tall, Lead Well, and Serve Beyond Profit with Tonichi Achurra-Parekh
Jul 24, 2025
Season 2
Episode 6
RadixHR
What happens when a leader chooses doing the right thing over profit?
In this episode, Tonichi Achurra-Parekh shares her powerful journey from answering phones to calling the shots. She unpacks what it really means to lead people, build an inclusive workplace, and stay grounded in purpose, even when pressure mounts.
This is not your typical corporate success story. It’s a wake-up call for leaders who want to humanize how they lead and create real, lasting impact.
Key Highlights:
- Why Tonichi believes leadership is about service, not status.
- Her personal story of starting as a call center agent — and never forgetting her roots.
- How “doing the right thing” trumps the balance sheet every single time.
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