Jimmy Nelson & Keith Simon on Octoberbest, Spring Showdown & SNAP Homes

On this episode of The Elite Real Estate Podcast, Jimmy Nelson sits down with Keith Simon, the driving force behind SNAP Homes and the creator of two of Michigan real estate’s most talked-about industry events — Octoberbest and the Spring Showdown.

For the past several years, Jimmy has served as the moderator for these high-energy events that bring together top agents, lenders, and industry professionals from across the region. But this year things are different.

Jimmy is stepping out from behind the microphone and into the arena as a contestant in the Spring Showdown.

Keith shares the story behind how these events started, why the real estate community needed something different, and how Octoberbest and the Spring Showdown have become platforms for collaboration, competition, and raising the level of the industry.

🔥 In this episode we talk about:

• The origin story behind Octoberbest
• How the Spring Showdown competition came to life
• Why events like this strengthen the real estate community
• The role SNAP Homes plays in supporting agents and buyers
• What it takes to step into the ring as a contestant
• Why collaboration beats competition in today’s market

This episode is about community, leadership, and pushing yourself to the next level.

If you're part of the Michigan real estate community, make sure you follow the journey leading into the Spring Showdown.

Subscribe to The Elite Real Estate Podcast and watch full video episodes on YouTube at @theeliteedgenetwork.

The best agents don’t just watch the game — they step into the arena.

Stay Elite.

 Elite Edge Network is where human intelligence meets AI. We help entrepreneurs communicate better, scale smarter, and build businesses that support their lives—not consume them. Coaching, systems, and AI working together. 

 Elite Edge Network is where human intelligence meets AI. We help entrepreneurs communicate better, scale smarter, and build businesses that support their lives—not consume them. Coaching, systems, and AI working together. 

Transcript

SPEAKER_02 0:03

What's up, everyone, and welcome back to another episode of the Elite Real Estate Podcast. Real estate meets mindset, marketing, and momentum. I'm your host, Jimmy Nelson, and today we are coming to you live from the Royal Oath Insurance Group right here in Clinton Township, Michigan. Big shout out to the entire team here. Royal Oath is more than just an insurance agent, they're your promise keepers. Whether it's auto, home, business, life, or health insurance, they're here to protect what matters to you most. You can check them out at Royal OathInsurance.com or give them a call at 586-238-3535. And of course, today's episode is brought to you in part by our friends at Connection, the CRM built for closers. If you're a real estate agent, entrepreneur, or small business owner looking to automate, follow up, and close more deals and stay top of mind, then Connection is your secret weapon. Go to yourconnection.com and take control of your pipeline today. Now, whether you're tuning in live on YouTube, Facebook, Instagram, Twitch or X, catching the replay on Spotify, Apple Podcasts, Google Podcasts, iHeartRadio, wherever you stream, we're glad you're here. Do me a favor, hit that like button, drop a comment, and share this with a friend, and make sure you're subscribed so you never miss an episode. All right, guys, let's get locked in. We've got a powerhouse show lined up today. And if you're in business of real estate or just building something big, this one is for you. Good morning, good morning, good morning, everybody. Welcome into the Elite Real Estate Podcast on this fine Friday morning again. I've got a special guest gonna be joining me here soon. I got him off this camera right now. We're gonna bring him in real quick, but uh very excited to get uh him back on here. So we've had him on before. We're gonna have him back on again, and here's my man Keith Simon. How are you, my friend?

SPEAKER_00 1:36

Brother Jimmy, I'm well yourself.

SPEAKER_02 1:38

I am fantastic, man. I am fantastic. Always good to have you in, man. And um, I was excited to get you back because you got some big stuff coming up.

SPEAKER_00 1:48

Yeah, I think it's been uh not quite two years since I've been on, and the last time was the first time we rolled out something called Oktoberbest.

SPEAKER_02 1:57

Yeah, yeah, yeah. And just so the people know, uh you know, the the the thought, the the Oktoberbest thing was uh it was uh conjured up in a parking lot.

SPEAKER_00 2:09

Yeah, you and I had done a mega agent panel live format, which was it was sensational. I had a great place, Mac and Rays. We had, I think, six wonderful guests, and this is probably our third or fourth one together, and I had done 30 odd panels and just said, There's gotta be something better. And you and I and a couple other people came up and said, What about doing overcoming objections, meets eight mile? And uh there the journey began. I mean, a couple of the people swapped out, didn't become part of it, but you and I have been part of this since the inauguration event in uh October of 24.

SPEAKER_02 2:49

Yeah, I know it's it's been it's it's crazy how fast it's gone, right? So that we're that we're into this thing. And look, we even dressed a lake today. We didn't even call each other this morning.

SPEAKER_00 2:58

Right. How do you say you know, uh exactly we didn't, and we're not in the same office, but sometimes we are.

SPEAKER_02 3:04

Oh man, so you've been you've been around and you've been in involved in a few different things um on the home selling buying side, right? Like, so so what's what's been your journey? Uh it's only an hour show though, Keith.

SPEAKER_00 3:20

Right, we only have an hour, right? And uh it's a 30-plus year journey. So where I am today is uh I own a company with my wife called Snap Homes. Uh sometimes it's easier to explain the what we do rather than the why, but why we started Snap Homes was to give home buyers a chance to regain home ownership from investors. It's odd that I say this at the same time that the current administration has tried to pass and will eventually pass laws saying that institutional investors can't buy blocks of uh 100 or more homes. So what we do is we take mortgage-approved buyers and make them cash buyers, giving them a chance to compete in the marketplace. So this is our uh going on our uh third year in business or uh second full year, I guess, um, when when we roll through it. And uh the journey has led me to put on some incredible events, but also recently I was I was asked to uh partner in a title company, and that was something that wasn't in my focus, but uh I met this guy, Elias Sesse, and it just made sense. I saw his vision for the title company, and I thought my vision for relationships uh could get us to a point where we could change the view of how how and what title companies do. So um, I mean that's where I am now. The journey has been mortgage, uh real estate. Uh I've I've probably closed in my lending portfolio through teams, uh 15-ish billion dollars in volume. I've managed large real estate teams. So I mean, I've kind of been around, done it, and hence the heart of the event is to kind of take the the barriers that some of us might see between lending and real estate, between title and real estate, between real estate broker and real estate broker, and break them down so that realizing that if we all come together and collaborate, we can bring this industry up. And so um that's where the heart of what I do and and what Octobervest and spring showdown is about, too.

SPEAKER_02 5:27

Yeah, I think that's one of the one of your superpowers, man, is like the ability to to bring that community together. Um, because there's always been sort of that wall between uh mortgage and real estate, right? Like it's funny because we have we need each other so much that there's this sort of there's this sort of wall, and you've done a fantastic job of breaking that wall down, um, you know, throughout your career, right? But now through the event um of Oktoberbest and spring showdown, and I see the belt behind you there. So um, yeah.

SPEAKER_00 5:57

That was the original belt, the first one, yeah. And we've since swapped it out. Austin Pottist has the uh as a reigning champion has the current belt in circulation.

SPEAKER_02 6:07

Yeah, yep. I just I just talked to him on the phone the other day, so he he'll he lets everybody know that he has it too. So he should.

SPEAKER_00 6:14

He did a fantastic job, and and I hope people come out on April 23rd and and see um you know our amazing field and and what we're talking about. But so yeah, um I think I interrupted you, Jim.

SPEAKER_02 6:29

No, you're good, brother. Yeah, you're good. So what what's the date? Give me the info on the on the I know I well, so I'm gonna I'm gonna foreshadow everybody for this thing too. So so I've always um been the MC kind of the question asker, right? I've always been up on stage and playing.

SPEAKER_00 6:46

I've been the moderator for every one of our events.

SPEAKER_02 6:47

Yeah, I've been the moderator, so I've been the the OG moderator, and um earlier this year, I uh or actually it was toward the end of last year, but we talked and I said, you know what? I don't want to moderate this year. I want to be in it. So this spring showdown I'm gonna be that's amazing. Yeah, so I'm gonna be actually in the in it this year, in the competition this year. So, and then go through the go through the what the the sort of a little bit of the info on the on the event itself and then some of the contestants that are in it, because this is a pretty strong lineup.

SPEAKER_00 7:25

Well, you know, I think it's our strongest yet, and that's not to disparage any of the other uh 44 can uh competitors that have gone before them. So the date is April 23rd at the Garden Theater Detroit. The doors will open at 11. The competition will go from about 12 to 215, and then we will have uh an amazing networking uh get-together session until about four o'clock at the garden. The ticket does include the food, beverage, and that is adult beverage as well. Um, so this year uh we have uh competing. Um we have Jimmy, you were the second person um in a very early field. Rita Marco, Rita Marcos was the very first person to contact me. I think it was days after October Best and said she wants to compete, she wants to step out of her box. So Rita is is part of the competition. Cody Brown from Epic will be there. Leela Modets. I I'm gonna be challenged with a lot of last names here. Um, Mark Z. And we just call him Mark Z, right? We don't say his last name, everybody knows him as Mark Z. We have the improbable Jimmy Nelson. Jimmy likes October best. And you don't know that Seinfeld reference next time we see each other. I'm gonna really get you to that. We have Sean Walker, formerly Sean McLaughlin from Match Realty. We have Justin Ford from EXP, we had Dade DiMaggio from House of May, we have Eric Wright from The Social House, Evan Bassey from K-W. And then on our mortgage side, we have Mikhail Catula from Aphex Lending, Mikhail Cthula from Apex Lending, who is also one of our uh presenting sponsors. We have Ferris Tadros from Next Chapter Lending, we have Sarah Bermudez White from Olympian uh mortgage, we have Ranya Groman from John Adams, Sean Balcombe from Flagstar, and then we have Mo Hassan from Rocket Mortgage, who's also another sponsor uh uh of ours this year. So we have 16 amazing uh contestants all vying for a chance to uh win a pair of gloves and uh come back and do it again in October. So there is there is kind of a unique thing about this one is we have some main sponsors. I mentioned Apex Lending, I mentioned Fieldstone title. Uh we also have Rocket, but also Shinola has come in and is going to be giving something to the winner of this competition as well. So I'm very excited to have it and uh you know, so I can catch my breath.

SPEAKER_02 10:50

Yeah, I mean, this in that lineup.

SPEAKER_00 10:52

I mean, can you can you win in that lineup?

SPEAKER_02 10:55

I can win in any lineup. Here, I'll give this to you. Jimmy can win in any lineup. Is that what you want to say? No, I love it.

SPEAKER_00 11:02

Thank you. Jimmy's got game. Jimmy's got games, right?

SPEAKER_02 11:06

Yeah.

SPEAKER_00 11:07

And also, you know, I I I I gotta give a shout-out to you because we talked about this, I think it was back last spring's showdown, but then we really started the comp uh talking about the competition. Is how do we make this event a not just it's it's a very entertaining event, and I get a lot of great educational feedback. Like, do you have a copy of the competition on video? Or oh, I love this question. But one of the things you and I talked about is how do we make this count as continuing education? And through the elite edge network, you were able to do what?

SPEAKER_02 11:44

Yeah, yeah. So so through the elite edge network, so we're we're able to give two two con ed credits for for spring showdown. Um, you know, and and I think that's I think it's important because I think you know, the the show's fun and it's it's entertaining and and it's it's all those things. But again, like here people handle these objections and go through these conversations that we have every day, right? Whether they're on the mortgage side or the real estate side, people have these conversations every day. So if I can go in and learn, like I learned a lot of things from from all, you know, being the moderator of all these things, like, oh my gosh, I need to say that the next time, right? Like, so that all these things start entering your mind. Well, then how do we again up the ante again and make this a better event? And now through Lead Edge Network, we've got continuing ed credits that are you're gonna get two two credits, two general credits, um, to come in and learn about objection handling and how to handle the transactions and and you know say the right things back to your clients.

SPEAKER_00 12:39

Jimmy, real quick, as a moderator over the last uh three con three competitions and now competing, is there's is there a question or an objection that sticks out in your mind the way somebody handled it? And I'm I I'm maybe pressing you because you've had 44 competitors up there and some odd uh you know, a couple hundred to you know, 300 plus objections. Is there anything that sticks out in your mind?

SPEAKER_02 13:06

I think the the one um it was it was spring showdown last year, and I think it was Al Abdallah that he kind of had a mic drop moment, and it was and I I wish I could remember the exact quote, but it was so good, but it was about that's why you're working with me because I'm the best. And he just like snatched everything away from the can other contestant. It was so good. Um, and I wish I could remember the finals, yeah.

SPEAKER_00 13:30

I remember it. So I think I think it was posed as um, why would I work with you when I could work with this person who is part of the number one team in in Michigan? And then he said, Well, something like I make you the number one focus, or it was it was just it was an amazing handling of that objection. Um, and he turned the tide for sure.

SPEAKER_02 13:57

Yeah, yeah, it was it was like it was like a snatch away, just like with the it with for the and it was in the it was in the finals, and I think that's what pushed Al over the end to to win the spring showdown last year. Um well we haven't heard the end of it, so no, we have not heard the end of it.

SPEAKER_00 14:14

I hope I hope uh Al is not part of this, but I hope he'll be part of the event in some way because his uh his his drum playing uh when we announced the winner and you know channeling his inner Sylvester Stallone and Rocky uh are things that these competition needs going forward. So Al, if you're out there, shout out you've made this event uh definitely a lot more entertaining and educational.

SPEAKER_02 14:40

Yeah, a hundred percent. And he uh, you know, Al's Al's an OG, man. Like he and that's where those, you know, the the handling those objections. Al's, you know, Al's still the guy with the script board, and you know, he he you know, he'll share that with you. Like it, it's and that's what's important. I think the the other part of this thing is like again, you're bringing this community together. And I think that was one of the biggest things you um were implementing when we first started even talking about this was like involving the mortgage side of this, right? It's not just a real estate event, it's a it's a yeah, it's a mortgage and real estate event.

SPEAKER_00 15:16

It is, and that's our first event. Um, we had only 12 competitors, and it was eight realtors and four lenders. Now we're at 10 realtors and six lenders, and so typical bracket style, we have two realtors that that play through the mortgage thing. But serving most of my career in lending and handling objections in lending, we often handle the same objections realtors do. So I am really surprised that a mortgage contestant hasn't won yet. Although Chris Oysterland uh did an amazing job last year. Becky Alley, shout out to her first go round, they crushed it. Um, but yeah, I wanted to bring lending in there, and I think what happens when we get in that room is the goal, right? That lenders and realtors see each other as value propositions and partnerships are made. We can count just by going back through some of the past competitors, over 60 new relationships that have been made, lenders forging realtors uh relationships, realtors forging other realtor relationships. And I think that's the power of the event, right? And it's why even if you're not competing or you don't have somebody competing, you should come out there and be a part of it because you're gonna get a chance to meet people and be in a room that otherwise just may seem impossible. And one more thing on that last year, Octoberbest had almost 375 in attendance, and we had over 4.2 billion dollars of real estate volume in that room when you consider the large teams and whatnot, and that's 10% of the residential volume in the state of Michigan in 2025 was in that room in one day. So um, I mean, everybody should want to come out, whether it's to uh get educated, have some entertainment, or to meet somebody they haven't met before.

SPEAKER_02 17:10

100%. And I mean, the the Garden Theater is such a fantastic venue. Um, you know, and and and this year you you've upped it again. You've upped it.

SPEAKER_00 17:23

Yeah, and and um uh my wife Lori had to leave the room because she's tasked with so many of the optics of the event, and she is forced to deal with my uh my brain that goes, what about this? What about this? So we have a belt. Look at I I can't even tell which shoulders right there because it's reversed. So we have a belt right there. And the theme for October best is wrestling, but the theme for um spring showdown is boxing. Either way, in both championships, you usually get a belt. So this year we thought, what can we do optically to have an incredible photo session to have takeaways and make it look completely different? So this year, if anybody's been to the garden and I know that there's an again, we've never had less than 275 and almost 400 last year. We expect four to 450 this year. We are putting a boxing ring, an authentic boxing ring, right in the middle of the garden. So if you've been there, it'll butt up against the stage. The stage then becomes VIP seating, um, and then seating around it. But we will have a legitimate boxing ring that uh the Detroit boxing jungle will bring out and set up on site. We'll have um incredible podcasts going on before the event, but the competition will take place right in that boxing ring. You're gonna be up there, the moderators will be up there. Uh, you know, uh Bernie Shamau, who's uh the MC of the event, he'll be up there the whole time. I'll be up there running in and out of the ropes, telling in scores and making announcements. So it's it's gonna be very cool. We're looking forward to that part of it.

SPEAKER_02 19:08

Yeah, yeah, that's again, it's if you guys haven't been to the garden theater, well, you're gonna be there April 23rd. Um, that's one. And uh and but if you haven't been there, it's it is a fantastic venue. And uh, you know, the other thing is the the actual boxing ring, I think, is just another it's another layer. And so now you have to keep like this has to Keith, you're you're setting yourself up here.

SPEAKER_00 19:31

No, we are, we're setting ourselves up, and that's where in uh again, my wife Lori is like, you can't keep doing this, you can't keep raising the expectations. What are we gonna do for October best, right? She just walked in and said, right? Right. Um, but yeah, so uh next uh for October best, I think I have to uh get a professional wrestler out there, you know. Uh I don't I don't know what we're gonna do yet, but there'll be something that will uh go one step above this one. But again, it's to bring people out to hopefully create something in real estate. And I know you because you're a creator with me that people just don't see every day. And and I know people have had these competitions, and you may say it looks the same, it doesn't. This is going to be a very fast-paced event, a very uh amazing event with lots of great food and drink, but more importantly, we're gonna have some of the best people in the room, and all these people. I I mean, I I love our contestants because the heart of the contestants, no matter who it's been, Justin Woodbeck who won the first time, um, Al Abdallah, who won Spring Shorten, uh, Austin Pottis, who is our current reigning champion, all of these contestants stick around and they they they talk to people, and you just see that there's no air of superiority around these top performers that win. It's completely coming out there to help the industry. So, um, you know, it whether you're new, uh whether you've been in the business for a while, you should come out and check it out. And tickets are on sale right now on a vent, right? Early board bird cost or early bird tickets for another two weeks or so.

SPEAKER_02 21:12

Love it, love it. Yeah, man. I I think it's been it's been a great uh great time working side by side with you, like to to to bring this up. And and again, your wife is a saint. Uh she is she has put up to me.

SPEAKER_00 21:26

And I I came home the other day and said, We're gonna do this. And she said, Don't tell me right now. I'm like, okay, great. I'll I'll I'll keep this one under reps. I'll just do it and then I'll roll it out.

SPEAKER_02 21:36

Yeah, she's a saint. And uh, and and again, like they're crazy to put up with us for as much as we do. So uh yeah, yeah, crazy. So so the again up in the level, but again, you've got you go back over the the statistics you had for the numbers that have been up there as far as contestants go, right? Like the numbers that are in that room and that have been in each you know, show each October Bastard Spring Showdown, like the numbers, the the numbers are incredible.

SPEAKER_00 22:05

So it and those are verifiable numbers based on team leaders and teams being in the rooms, too. Those are verifiable numbers, whether you use um whatever funnel you use. So, and one of the things they do at the end of each contestant is look at everybody who registered and everybody who showed up, and I break down their numbers. And so I can say confidently that we had 4.2 billion dollars represented in real estate volume last year. That you know, spring showed out in the previous year October best, it was 2.2 and then$2.4 billion in the room. So um I think what that that means is when you have top teams and leaders showing up, that it's not just Entertainment or shock value, they're showing up because other leaders and other teams are in the room and they want to see how each other is moving through. Not just objection objections, but this is an amazing opportunity to build your network, build your teams, possibly, right? I mean, um, so yeah, 4.2 billion dollars of volume last year, and I would expect that we're gonna sell 400 plus and top that figure with this amazing lineup that we have.

SPEAKER_02 23:14

Yeah, I I don't doubt that. I don't doubt that. I think that number is very reachable. Um, and then again, you know, you you take into consideration of it's it's caught, it's it's caused something, right? So people are waiting for this to happen now, right? Like people in our industry that we talk to that are like, oh, did you go to the last one? Are you going to the next one? It's caused this little buzz of you know who's gonna be in it and then who wants to be in it and who, you know, all these things. And you know, it's it's it's it's been incredible to watch this kind of like build up over the last three to now the fourth one. Um, but how cool it's been to again see people in our industry with this little buzz. And then um the collaboration that happens, like you said, after, you know, the the mortgage, the deals that get done between real estate and mortgage.

SPEAKER_00 23:59

Absolutely. Um, I sit in a building in Auburn Hills where Snap Homes is and Fieldstone Title is and Rocket Mortgage and Apex Lending and Flagstar Bank, and there's an EXP team here, there's the entity real estate team here, and we'd call this building the collaboration center. And quite frankly, I wouldn't be in this uh we call it uh Rec Center, the real estate collaboration center. Um, so I wouldn't be in this building if it wasn't for the first October best. I got to meet some people who introduced me to some other people, Apex Lending and Rocket Mortgage, both were products of people that I met through the competitions. And um, yeah, this this collaboration has affected my life on a daily basis. And I hope that each person leaves there with you know, competitors. You have, if you didn't know the other 15 people, you have 15 new contacts. Um people that show up and show out, you're gonna have 16 new mentors, people that are courageous enough to get up on stage and fail, because that's that's the one thing. I mean, Jimmy, the odds are you won't win. That's whether it's Mark Z, Justin Ford, Jimmy Nelson, Rhonda Groan, Sean Balcom, Dave DiMaggio, the odds are you won't win. Only one of 16 is going to win, and that means, depending on how you look at it, 15 people will not take home gloves. And that takes a lot of courage to get up there and fail in front of your peers, and that's what this is, and that's why I'm so grateful that anybody that says they'll compete, it's it's just amazing, amazing gratitude that I have for them to come out and be part of this event.

SPEAKER_02 25:40

Yeah, yeah, it is, and I I do give a ton's a ton of credit, right? And people that I've talked to, um, Katie Wheeler, right, comes to mind. You know, she was in the very first October best. Amazing. And you know, she came up to me as she was as at the first one. She walked up to me and was like, I think I'm gonna throw up. Like, yeah, it was so outside of her realm to be up there, but I give her credit. She got up there and she did it. You know, it's like overcoming that fear. Now you're in front of people, now you're up on a stage, and now you're now you have a microphone in your face, and now you now you got 500 people sitting in front of you, and you know, for most people that's not comfortable. Like, I'm a weird one. I I love that spot, but for most people, that's a really weird spot to be in.

SPEAKER_00 26:20

And and you look at it too, right? Like you role play, all good agents role play, but you're usually doing it in a room, and you may be with a small group of peers. You're not on a stage that's elevated six feet off the ground, and then looking down and around you at 300 plus people just looking at you, right? It it is an intimidating environment. And and I look at a lot of the people that really stretch themselves. I and it's amazing because when we go back to these these groups and we all want them to come back, they all get to get in free. And I asked them if they would do it again, and almost unequivocally, they said it was the first time I really stepped outside of my box and absolutely want to do it again. And that's awesome.

SPEAKER_02 27:04

Yeah, yeah, it is awesome, and I think it is it's it's like overcoming that fear a little bit, you know. Like you said, we do we do role, we role play every morning. There's the Breakfast Club line on my laptop over here. That this Breakfast Club line, we do, you know, this number that you called in. If you're listening to it now, we do it Monday through Friday. Um, you know, that we listen to uh that we we're on the phone, but we're on the phone, right? And so and typically I'm at home or I'm at the office and I'm on my phone, so it's usually just me by myself. So that's that's easy, right? Like I can if I screw up, I screw up, I'm on the phone with people, but you know, um, but like you said, now to get up there in front of people, I think that's what makes it so interesting. And and I what what's been amazing too is how easy it's been to get more people involved. Like people want to do it, right? Like people want to do maybe something the problem with ego and lending in more in real estate, but right yeah, it they do, and uh you know, we're six weeks out yesterday.

SPEAKER_00 28:03

We've never gone to market with a full lineup and our full marketing any sooner than 22 days. We have our lineup, we'll start marketing in mass on on Monday. We've already sold uh 20 tickets sold, and and that's just from the contestants getting out to their teams. So people do want to be part of it. We've we've been approached on Facebook. How do I purchase a table? How do I get 10 10 people there? And so I think the excitement is is around it, and I hope when people see um what we've really tried to create this year, not only with the continuing ed, which is amazing, Jimmy, um, but the optics of the event that Snap Homes and Fieldstone Title and Aphex Landing, who are sponsoring this, are really integral in bringing this event to you. But I I want to step back though, because when you talk about this event and you you say you were on, you do this breakfast club phone call, uh, I think that's speaks to the heart of you and whoever organizes that because I know it's primarily EXP agents, but I've been on the call, I'm not an EXP agent, and then that happens for any agent can get on that call. Yeah, you get invited, you get on there, and you role play with others, and that's the heart of collaboration right there, right? And and I know Justin Ford has an awesome uh uh prayer group uh in the real estate industry. These are non-broker specific and just tools to help the industry get better.

SPEAKER_02 29:33

Yeah, and that the thing is that we look at it, and there's there's some of us in the industry that look at it that if we can lift everybody, right? If we can make think of if if every agent was you know high level and took care of everything at a high level and was and was collaborative and worked together, how much easier all of our transactions would be, right? And you see this now, especially you've been in title for a long time, you're back in title now. Um, and on the title side, you just had a two and a two-hour 45-minute closing yesterday.

SPEAKER_00 30:00

Yeah, that was that was sensational.

SPEAKER_02 30:03

I mean, but if you're not collaborative in that moment, right, like that can go sideways quick. Close everybody thinks well, closings are pretty smooth. Sometimes they're not, sometimes they're not smooth.

SPEAKER_00 30:15

No, and I'm I'm not a title closer. I had to come in as the mediator to make sure two partners could see eye to eye and get it done. And at the end of the day, they're both looking at me in different uh parts of the conversation, going, What do you think? What do you think? And um, so yeah, it was it was about collaboration in that room. And actually, it was about a four-hour closing because one of the partners or one of the partners had already been here for an hour plus that day, and then they both came back. So yeah, it was uh it was a fun day.

SPEAKER_02 30:43

But yeah, but to that point though, that is where where you know we have to be collaborative. We should be collaborative because it makes it makes these transactions a lot easier when we are, right? It's you know, I've had this, you know, these agents where I've had to literally like just be like, hey, listen, just calm them down for a second. We both have the same goal here, like we both we both have the same goal here. Like nobody gets paid unless we actually close these transactions. So let's just you know meet in the middle, collaborate, and then put these deals together. Sometimes it's just about putting the deal together.

SPEAKER_00 31:16

Yeah, and I I've been in trouble for this all the time. Um, and and I mean in a good way, because sometimes I have to be a little bit more guarded in my time, and I think we all do. That's one thing that I don't have down in my repertoire is good time blocking. But I will sit and talk to anybody in the industry or outside the industry about anything I might know. Uh recruiting, training, title, real estate, whatever it is, I'll sit and talk with anybody about it. And oftentimes it has no upside for me other than I'm helping somebody else grow a little bit. And again, it's the heart of what you do, the heart of what this event is too.

SPEAKER_02 31:57

Yeah, yeah. And yeah, that's the thing. You know, people don't know um a lot about what you've done. It's like, you know, you you've been a team leader, you've run title, you've done mortgage, you've done real estate, right? Like you've done all the things um all together. It like you're like a Swiss Army knife.

SPEAKER_00 32:15

Yeah. Or just uh a guy who stumbled upon good opportunities at the right time. I have, I spent most of my life in lending, uh uh took some time out, was in the marketing sector, um, then came back and and uh was the director of sales of uh one of the largest teams at the time. It was the number one team in the state. At that same time, my first experience in the title where I ran a title company, left that to start my own title company, uh, did that for four years, and that title company is still in business. And then uh Lori and I decided to step out and become a private investor. And uh, you know, entrepreneurship is not for the faint of heart, and that's why I respect realtors, because every realtor is an entrepreneur on a daily basis, right? The you you you have to make decisions as if you own your own business, because essentially you do, whether you work for a broker or your own. So um, you know, I just I I appreciate the industry and what it takes to be successful, whatever you just define as success.

SPEAKER_02 33:21

Yeah, yeah. I mean, it is whatever you define it, and that's one of the things about our industry, is it is kind of whatever you make it, right? And it's you you have these opportunities. There's all these little pathways and roads that you can take. Um, and the the one the road to success is never a straight line. That's never that's never straight line. We find this out the hard way most of the time.

SPEAKER_00 33:43

Yeah, it's a bumpy road, it's not paved, right? There's trees down in the middle of it, you know. Yeah, there's a moat in the middle of that road. Who knows? Yeah, it it's it's wrought with a lot of uh challenges, that's for sure.

SPEAKER_02 33:58

Yeah, a hundred percent. And so you now now now back being in the title side, right? And and snap homes, what is like what's the what's the future look like for Snap Homes? Like what's what's the what's the next, you know, the rest of this year? Like we're um we're in a we're in the end of the first quarter, we're the last month of the first quarter, but what is what's 2026 look like for Snap Homes?

SPEAKER_00 34:19

2026 for Snap Homes, 2025 saw us have a nice year, 2026 will see us have a better year with a little bit uh different focus. So I can tell you that 100% uh almost 100% of the business that we've closed has come from realtor relationships. The problem with that is, and you know this, whether it's real estate, mortgage, or title. Um, I have some great realtor partners that have referred us transactions that we've closed. But if I'm not constantly talking about SNAP at their meetings or every so often, well, when they need it, it's it's not going to be a focus. So my focus is then how do I get the educational piece? How do I get the value add of SNAP out to as many people as possible? But really in 2026, I hope that Snap will become more of a lead aggregator for the industry. So I'm I'm focusing on uh marketing strategies into direct to consumer and and so get Snap to the consumer. So now that I have a unique lead that I can enrich my both my lending and my marketing or my real estate partners with. So um completely blessed to be sitting in an amazing building where collaboration happens every day, and that collaboration spills over to the Snap as to how anybody can make it better from an investor, from a realtor. So uh, you know, the the focus is on right now for Snap having an amazing event, um, talking to as many people as we can about how we can still help them. Shout out to Sean Walker, who's a competitor, who I just talked to the other day about uh trying to help her her client gain an edge by making a cash offer instead of an FHA offer. So um that the future is continuing to, you know, we hopefully close 50 transactions and help 50 homeowners this year.

SPEAKER_02 36:10

Yeah. Yeah, and you know, for for realtors, Snap is such a um useful tool for realtors, right? Um, we hear it all the time about you know, everybody gets beat out on these um cash deals and cash deals, you know, win. And you know, the the homeowner is is thinking um, you know, cash is king and cash is better. And and that's really one of the things that that snap, it's just and again, that's just a very small piece of what Snap does. Like that's that's a thing that Snap does. It's not the thing that Snap does. I lost your sound.

SPEAKER_00 36:55

Can you hear me?

SPEAKER_02 36:56

Yep, you're good now.

SPEAKER_00 36:57

Yep, I you know what? I realize my phone's connected to this. I just scrolled up and then it went away. So um cash is king, and you might have to define what king is, but when I can tell you the last five years, that out of 44 billion dollars of real estate on average in Michigan, residential, that 13 billion or 32 percent of that average last five years was cash, I I would tell you cash moves in a way that that uh conventional FHA VA loan products don't. I mean, that's telling me that if you don't have access to cash, you're only going to be able to access two-thirds of the markets of the homes because that one-third is going to continue to go cash. If you're in a city like Detroit, it was 42% cash last year. It's one of the most cash-heavy uh cities in the United States, just trailing uh Miami and Houston, I believe, was designed. Um so you cash is king. Um when you look at the fact that uh that's a national stat too, one-third. And then if you go back into why cash, why would somebody pay me to use our cash to buy a home? Well, FDIC did a study. This is something I I've quoted every time I've talked anywhere from 1987 to 2022, that the average person who pays cash for a home pays 11% less than a person who pays with a mortgage for that home. In Michigan last year, I can tell you they depend on who you use for stats, ice, redfin, whoever else, it said that Michigan went about 98.6, 98.8% of list value last year. That's pretty good.$100,000 home sold for 98.8%. Cash price sold for 91% of list price. Now, when you factor out cash of the overall sales, what it would have mean, if you stripped cash away from that, it would have meant that the the home in Michigan sold for a hundred and two percent of the value or 102 over listing. That means the cash saved over 11 and a half percent in Michigan last year alone. So these are numbers that some might be hard to follow. But if I can go in and help a customer who's buying a half million dollar home save even six percent, and they save thirty thousand dollars off that home just by paying cash, they've more than uh put double of my fees back in their pocket and have instant equity. So that's why we do it.

SPEAKER_02 39:37

I love it, man. That and it's it is it but but what people don't realize is is those numbers, like those aren't just made up numbers, those are actual, those are actual numbers that are that are real tangible numbers that anybody can go look those numbers up.

SPEAKER_00 39:51

Anyone can go find those numbers, those aren't you know they're on Snap's website, these are not my numbers, right? Like I love statistics because numbers don't lie, they're the only thing they can't you know won't lie to you. Numbers don't lie, if they are what they are, what they are, and they're repetitive and they're they're just factual based. And these are the numbers, they're not mine. I wish uh I could make up a number that good, but I can't. That's the real numbers.

SPEAKER_02 40:18

Yeah, yeah. And I again, if you're an agent out there, you see this. If you're listening now or listening later, you we we all see it. We've all been in this down this road of you know, you're you're in multiple offer situations. What's how can I make my offer look better? Like all the we've we've seen all the things, right? One of the questions that I always ask when I'm when I'm on the buy side is if I'm um you know, outside of price, what's the most important thing to your client, right? And and sometimes it's speed to close, right? Like, and then cash is the fastest thing to close. It just it just is like that. There's it just is so so when it becomes that, like what again, it's what's the value you're bringing to your client, right? Snap can be is another tool that you should have in your tool belt as an agent to be able to use that to close deals. And I'll stand on that.

SPEAKER_00 41:06

And I will tell you, this goes back to the collaboration side, and sometimes I get myself in trouble here too. I've let people write cash offers with my proof of funds that they don't even end up closing my my deal, they end up closing maybe with their mortgage, but they were able to uh put in an offer that said it'll close, it'll guarantee to close with cash if the financing doesn't go through. They've been able to save this, you know, similar amounts, and I do it to help people win in the industry, right? Like I live in Livingston County, and Livingston County is one of the most aggressive markets out there. I mean there's just no homes for the nearly a thousand realtors or 1200 realtors that are in Livingston County. There's no homes to sell, and then it's even more disheartening when you look at blocks in Brighton that are being purchased by these institutional investors, BlackRock, Stone Street, Vanguard. They own one-third of the entire residential market in the United States, right? That means one third of the homes is either purchased by them or serviced by them in one of their portfolios. That's alarming, right? Well, they know something that we don't know. Cash gives you access, real estate always appreciates, and it's the best investment you can have. So let's go in and buy large lots of homes or any home we can with cash, and because we can do something that you can't. We can sit and wait for it, or we can just turn and flip it right away. So that's why I like helping people. I mean, we did 42 transactions last year, just under$13 million worth of volume. And like I said, I'm not hoping for a huge bump this year. 50 and maybe 15 million would make make me very happy that we're able to help that many more homeowners.

SPEAKER_02 42:47

Yeah. And one of the things, too, like you keep saying it too, it's like how it how can we help people, right? Like that's the that's the key to the whole thing is how many people can we help either you know, get into get into or get out of a home. Um, and the other key to this whole thing is like you know, making that process easier. And what people don't really understand either is like when we talk about BlackRock or Vanguard or all these other ones that own, these aren't just like homes they're scooping up for cheap. These are like there's there's a whole neighborhood in Atlanta. I saw this this news article. Um, it it's a new construction subdivision, and BlackRock like owns 90% of the homes in that new construction subdivision. They bought like 90% of the homes in that in that area, so they aren't just like old homes.

SPEAKER_00 43:33

Well, that's what I said, Jimmy. You and I are no longer competing for the home that uh of our dreams. It's me and some institutional investor. Uh, it's you and an institutional investor, you know. Um, and that's in any market, any type of home. We used to think that investors are just buying these amazing fix and flip opportunities, or you know, they can get something for the cheap in rentals. No, they are buying everything, every piece of real estate eventually appreciates, unless you know they depreciate the property and don't keep it up, but real estate appreciates. It always has over time, it's the best investment in in in our United States, and investors know that they stack their portfolios with it. So, yeah, they are buying up homes that that are right next door to you.

SPEAKER_02 44:23

Yeah, that's not, yeah, it's and it's not you you think it's you think it's like like I said, they're they're your neighbor now, right? Like they're your neighbor. And it's not always that's kind of scary that they're that BlackRock's your neighbor now. Um, you know, and and that that's not just uh the idea of I just want to make sure that. I I'm I'm investing. You know, I had Dave uh Koblitus on uh the show last week, and that's one of the things we talked about. Um, you know, was how to like teaching the homeowner. I think that's one thing that you've done too, is with Snap, is like teaching the general public, like if they came to you, how do I how would I invest? How do I do this? Right? How can I pull this off with without without having to like empty my 401k, right? Without having to use all my own money, how can I do some of this stuff? And I think that's again a testament to you and what you've been doing with with Snap.

SPEAKER_00 45:17

I've I've also probably walked as many people away from doing a transaction with Snap as I have helped get into the transaction with Snap, because I didn't believe it was the right fit. I believe there was other options, I didn't believe they had explored everything. I didn't believe that they had the right conversations with their agent. So I mean, and again, it's it's just doing the right thing for people is should always be whether we're in lending, whether we're in uh real estate, whether we're in the title side, is just doing the right thing should be the guiding principle that leads us, not what's right for us or not what's easy for us. So uh yeah, that's yeah, that's who you are, buddy.

SPEAKER_02 45:59

Thanks, brother. Oh man. I uh this so so now and then so so what else is up, what's up for you for this year? What's what's on Keith's agenda?

SPEAKER_00 46:12

Well, you know, spring showdown will start dominate the landscape, but uh I love this time of year because right, uh you're a coach, your son is an assistant coach. We have March Madness coming up, but being a uh U of M guy, seeing what Dusty May has has done uh and the Michigan landscape and how NIL has has completely transformed the fabric of college course. I'm gonna get really into uh hopefully the next few weeks here, and then you know, we're right into Tiger Baseball. Um and to me, it's it's again, whether it's sitting at Snap or being part of an event or um, you know, in in Field Stone title, it's how can I help as many people as possible grow in whatever way they want? Um a question I always ask whenever I meet with somebody, and it's a simple question, is Jimmy, you can you and I can be meeting and we can talk about, you know, how do we uh target absentee owners in Oakland County? And at the end of the session, it may have nothing to do with that, but I ask everybody the same question. Who is somebody in this in this industry? Who is somebody that if you could you would like to meet? Because I believe that I believe in the six degrees of Kevin Bacon. If you were ever been in the film industry, they said that uh, you know, it's similar to six degrees of separation, but you're separated by just a couple phone calls, right? Um I believe that if you tell me you want to talk to sad person, I know two people that can get me in touch with that person. It may take some work, but that is the heart of how I want to help people, is I believe that we have the ability to help people, and the only thing that stops us from doing it is our desire and our own selfishness for not wanting to help them. So um, you know, I'm I'm hoping to help as many people, whether you know, that's a a mortgage company looking to recruit, uh realtor looking for new lending relationships, if it's somebody who wants to talk marketing strategy and you know how to get their stuff on radio. I've had my hand on a lot of stuff and and I hope I can help people with with what I've done.

SPEAKER_02 48:25

Yeah.

SPEAKER_00 48:26

So that's what's up to you know, after after uh after this phone call.

SPEAKER_02 48:31

So nothing, right?

SPEAKER_00 48:34

I mean, that that is actually my day. I'm I'm meeting with a mortgage company to talk recruiting. Again, this has no bearing in my day-to-day life. I'll then meet with uh videographer and we'll we'll shoot some uh snap promos, and then I will go to lunch with uh another incredible mortgage company, and then I'll come back and we'll we'll talk marketing with some digital sign guys. And yeah, I mean it's just it it's constant trying to to push into other people, I think.

SPEAKER_02 49:03

Yeah, yeah, it is, it is, and it's you know, the the one of the things that I've learned over the time too is like the more you give, the more you receive. And and you know, that it helps build a business. And if you if you help somebody else build a business, you know, that's that's a key factor. If I can help someone else build a uh a business, then that helps me out in the long run. That it helps everybody out. And again, you know, when we've been in this business, you know, as long as we both have, it's you know, you learn there's things you learn along the way, and then how can I like pass that on, right? Because like I I've run my head into the wall so many times I can't even count. But if I can teach you how to not run your head into the wall, that would be great, right?

SPEAKER_00 49:42

Absolutely. I think I'd think that would be fantastic if if I didn't run my head in the wall, and that's something maybe you can work on me with because every day I run my head in the wall and some on some thing just going in too many different directions. Hey Jimmy, since it's March Madness, and since you're part of Spring Showdown, you're gonna win in your own mind. Jimmy's gonna win. Um who who are you looking forward to going up against or competing uh against in spring showdown? Who are you looking to forward to see how they did?

SPEAKER_02 50:11

Um, oh man. You know, it's it's tough because everybody there there's it's such a good lineup, right? But and everybody's so good. I think, you know, uh you know, Justin Ford, I love, I just was texting with him yesterday because we've got the EXP regional rally coming up next week, too. So um next week? Yeah, next week is the regional rally. So I was just talking to him. Um so Justin Ford, I think, would be um I think Justin Ford, maybe, maybe it's maybe in the finals, it's just me and Justin Ford if we can if we can do that in the finals.

SPEAKER_00 50:41

Well, I'm gonna tell you that can't happen.

SPEAKER_02 50:43

Well, in the semifinals, it could be in the semifinals.

SPEAKER_00 50:46

So maybe in the real estate finals that will happen.

SPEAKER_02 50:50

You know what? In the finals, I want Mo from Rocket. That's who I want.

SPEAKER_00 50:54

Mo Hassan from Rocket. Yeah, there you go.

SPEAKER_02 50:57

I'm calling Mo out right now. I want Mo in the finals.

SPEAKER_00 51:00

I think one thing that's important, uh, you know, whether there's one or a hundred people listening, or whether this gets clipped up and the contestants read it. It's not always the most scripted person that wins. It's not always the most prepared. Um, although I think Austin Potas is one of the best in the industry, right? He um he identified with people.

SPEAKER_02 51:22

Yes.

SPEAKER_00 51:23

He went out so so last year he had that real defining moment where he took the mic, he answered your question, and he walked into the crowd and started talking to people at tables, like he was some nightclub singer, but started talking to people individually and um as if they were the one that answered the or asked the objection. And the key about this is and it's unfortunate because we've had some contestants that might have been upset that they didn't win. I've had the comment, well, it becomes a popularity contest. But this very much is an audience participation contest, right? We have judges, they factor in the scoring, and we have audience and they factor in the scoring. And I haven't run from this. Jimmy, the more people you bring that are gonna vote for you, the better chance you're gonna have to win. But when Austin did that, I think he identified with people that weren't there from the perna team. And that was just an amazing moment. And likewise, you know, Justin Woodback, who won the first one, he was the first person I saw. Again, it was new to everybody. So we were answering objections face to face, like they were the one asking the objection, or you were the client. And Justin turned and he addressed the audience, he addressed the crowd. Yeah, and that was that you know, real authentic moment that he said, Okay, this is who I'm I'm answering to. So um, yeah, I I think it's important that when we get to that point, it's you know, any one of these contestants could win. I mean, anyone could win. And one more word of thing is, you know, Luma Patao competed last year, and I told her she's going up against Justin Woodback, and she goes, I'm really gonna enjoy my two minutes up there because she's like, I'm done in the first round. Luma went on to the final in real estate, yeah. Or or the final four in real estate. She did an amazing job, and um, so again, you never know what bringing uh a crowd of people and answering objections in a completely just authentic way, non-scripted, can do for you sometimes.

SPEAKER_02 53:28

So that's right.

SPEAKER_00 53:29

I'm not gonna say that if you're well scripted, you won't win because obviously we've had Justin Woodback, Al Abdallah, and Austin Potis win, and they're all very good at their craft.

SPEAKER_02 53:38

Yeah, Austin, I think, was getting tips from the crowd. I don't know. I think I think they were like giving him money. I think that like he worked the room. Yeah, he worked the room, so I think they were given tips. So I do we do have a question.

SPEAKER_00 53:50

That was like a Vegas club uh act right there where he's just moseying through, right? Like that was awesome.

SPEAKER_02 53:56

We do have a we do have a question, a caller question. Uh are you there?

SPEAKER_01 54:02

The caller is here.

SPEAKER_02 54:04

There he is.

SPEAKER_01 54:05

Yeah, Simon says on, so the biggest audience. Uh you know, Simon on the line, you know, you gotta make sure the participation is there. It's no different than your uh challenge competition. One of my favorite things, I think it's phenomenal. I love the idea of it. I think it's been a great success. And it is so good for so many agents, no matter what brokerage you're at. And I think indeed is created uh an environment where the collaboration from everybody at any level you know significant at their own brokerage is to be represented. And the thing that we see in that room are regardless of if somebody's knocked out on the first round, just to be up there is really something because most people won't do it. That's that's step one. The people that just go up there. I mean, the thing about Katie Wheeler, right? Your first year, your first event ever, Katie Wheeler's up there. She was literally shaking in her boots before she went up on that stage, and she literally went in the bathroom, she thought she was gonna throw up. So so uh nervous about it because it's intimidating when you're in a room full of all of your peers, everybody who kind of knows the right answers, you've got to perform in front of them, showcase that you're that good. She's phenomenal, fantastic, one of my faves. But at the same time, she was so nervous. But what happened as soon as she got past that that first word out of her mouth, bam, then she just went. And she was she was incredible, right? And she moved on to you know, at least a couple rounds, and she was she was so great. She was so great, and it opens up the door to great friendships, too. So the people in that room got to know who she was who might not have known who she was, and I think that's what's amazing about it. It goes back to the giving thing, you know, the Keith Simon is is you know, if I could you know put it into uh uh it's like being the music producer, producing all these big acts. And what people don't know is the person behind them is who really created them to being rock stars. So Keith Simon gets to be that guy that holds that lever, that gives people opportunities, puts them on stage, and gives them the limelight, and gives them a chance to here's the ball, run with it. So I think what you're doing is phenomenal. And the popularity contest, BS, it's really not. I mean, it isn't it isn't, but it's not. It's like anything. Capture the audience, get them to like what you're saying. They don't know who you are, you're not up against their person. Now, granted, the first round, you might have uh whoever's got the biggest group in there might move on if their people really like them enough to vote for them. But you've got to win over the rest of the people's people. So if you've got eight competitors, you've got eight groups of different people up there cheering for a different person. And when their person's not in it, you've got to win them over. So I love the competition. I think it's phenomenal, Keith. I think that was an amazing thing in your brain that popped that said, I can help so many people by giving them an opportunity to showcase them. That's that's that's your genius right there. That's that's that was that was an amazing thing. And now you got people all fighting to get on the stage, and then when you ask some of them, then they some of them say, Oh, I can't do this time. Well, that's a bunch of crap. That's because when it becomes real, you gotta you gotta know that you gotta step up. And I love the challenge because you're making people perform at their best. So hats off to you, Keith. And the competition because you use the audience, it's phenomenal. Phenomenal. And the voting, being able to do that, that's that's the best way to do it. I think it's terrific. Terrific.

SPEAKER_00 57:25

That's my brother. There's my two cents on that count. And uh Curtis has been a part of every one of the contests, and I and I do want to say that um what it's not just competition. When when I put this on there, I was I was terrified to get on stage, even just as the host. And it was guys like Curtis and Jimmy and uh Robert Courtney and Katie Wheeler, who I put up there, but we shared these moments of fear being up on stage together. Um, you know, Karen Cotellus and Eric Wright, all of these people that helped make the first one launched the second and the third, and through the hiccups and the bumps. So, Curtis, I appreciate the kind words. I appreciate everything you've done to support this event um and and support me as well.

SPEAKER_01 58:14

So yeah, so that's the question I was gonna ask. So here's my question. So listen to the show, and from the very opening all the way through, it's about people helping people, it's about the people who really step up, the people who really can do things that really help shape, you know, our our environment based on what we do for a living. It's it's fantastic. Um, uh I like to surround myself with those people, and I think I I've done pretty well getting in these rooms with these incredible people who are real true givers. And that that is two of you, right? Jimmy's, you know, Jimmy's kind of my wingman, right? Uh I've had a long relationship with Jimmy for many, many, many years before we ever were even into this type of profession. So um we go back a long way, and to see growth in your friends and the people you care about is amazing. Being able to help them is even better. You've spent this entire show talking about how you can help other people. Jimmy's been bringing up every single way that you've done it. And how do somebody help you? What does Keith Simon be? You know what would be amazing. Keith Simon doing all this for so many other people, putting his heart out there, putting his reputation out there, bringing it. What would Keith Simon, a perfect world right now, Keith? You got an audience of thousands of people who listen to this show, either live or they listen to the tunnel cast of it. What is it that would be the one thing that a Keith Simon man, you know, would be really cool if I could just this, that would be awesome. If I could get this door open, if I can meet this one person, if I could have this one ability to do this, or if I could get into this room. What would that be?

SPEAKER_00 59:54

I don't know that there's a door or an ability. I if if this does anything, I hope that it encourages more people to have an event just like this that is somewhat selfless and focused on others and continuing to build our our our markets, our our real estate uh in into other markets, right? Because again, I can tell you that just guilt by association, most of my volume came from hosting these events, even though I seldom other than at the start talk about Snap. I am this is this is all about you know putting people in a room together. So I would love to see other people take on similar things, cross, forget about EXP, Keller Williams, Epic, Real, and just help each other grow their businesses because I think then as we lift people up, we all we all win in this industry. So that's all I'd like to do is see other people open their own doors and try something that's uncomfortable for them.

SPEAKER_02 1:00:59

And and just like that, you asked what Keith needed, and he said to help other people.

SPEAKER_01 1:01:08

I need to help more people. That is the right answer. I mean, that's the perfect answer, and what that does is it helps it turn. And you know, I've I found a lot of people like that, even myself included, that if you focus there, you can't help but win, and you will continually win because all the right people are attracted to that, and that's what separates the people out. Keith, I I love what you're doing, brother. I think your journey is is is something to be chronicled from just scamming your way into concerts and stuff as a press person. I I that's covered my favorite story. I love that.

SPEAKER_00 1:01:41

I don't like the scamming word, but yeah, we don't talk like that.

SPEAKER_01 1:01:46

We don't talk like that. Uh it is it was it was taking advantage of a situation that you had an opportunity to put something in. And I love the creativeness. I think the most creative people are the ones that come out the furthest ahead in the long run because people start to realize you can help them in ways that others can't. And I think that's your specialty, that's your secret power. Uh, your superpower is you're helping people where others can't. And I think that's what makes you a special guy. And I'm honored to be your friend. And uh, I'm glad that you actually refer to me in a good way. So I appreciate that. Um, let's keep doing more of that. Let's keep people more people around Keith. Let's get uh Keith rallied up. Let's do it, brother.

SPEAKER_02 1:02:26

Well, Keith, thank you so much, my man. April 23rd. Don't miss it. Eventbrite, the links are in uh the links are on Facebook now. Your lovely wife shared those in there, so I saw those pop in. Uh, get your eventbrite tickets for the spring showdown. Come out and cheer on yours truly. Don't worry about everybody else that's in it. Just cheer for Jimmy. That's it. Jimmy, Jimmy's a competitor. Jimmy wins. Jimmy's a baller, right? Well, I appreciate you, my friend. Thank you very much for coming on. And uh we'll see you soon. Guys, we'll see you next week. Have a great one, everybody.