Radical Hospitality Show
Welcome to the Radical Hospitality Show where we dive into a fascinating blend of business expertise and genuine compansion in hospitality. Whether you're a seasoned hospitality expert or a budding entrepreneur, our show is for you.
We dive deep into the world of architecture, development, and hospitality, exploring the unique challenges and opportunities that arise when creating exceptional experiences. Join us as we interview fascinating guests who share their insights, stories, and practical advice.
Tune in for inspiring conversations, actionable tips, and a fresh perspective on the hospitality industry.
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Radical Hospitality Show
Designing Spaces That Pay You Back w/ Ishita Lalan
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In this episode of Radical Hospitality, host Zeke Freeman sits down with Ishita Lalan, founder of Ishita Interiors, to talk about how she and her husband Harshad built a short-term rental design and investment business from the ground up.
Ishita shares her journey from working a W2 job in architecture to becoming a full-time designer after a visa delay during COVID opened an unexpected door. She breaks down how their early investing experience, including a BRRRR deal that took a property from $330,000 to a $475,000 valuation in just six months, shaped the way she now designs for return on investment.
The conversation covers her studio's process, pricing structure, favorite design features, and how she has scaled a team of 30 designers while still staying hands on with every project.
In this episode, you'll learn:
- How Ishita and Harshad used the BRRRR strategy to force appreciation on their first short-term rental
- What happens during their 90-minute client consultation call and why it matters
- The three service tiers they offer (virtual design, full design, and white glove) and how pricing works per square foot
- Why landscaping and outdoor amenities can double a property's rental income
- The design trend Ishita says is overused and should be retired (hint: neon signs)
- How she built and structured a 30-person design team using a pyramid model
- What makes short-term rental design different from residential or commercial design
- Her advice for scaling a creative business without losing quality control
Connect with Ishita Lalan
Website: https://discovery.ishitainteriors.com/
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Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot
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