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THE mostly TRAVERSE CITY
Welcome to The (mostly) Traverse City Podcast!
Get ready to meet the dreamers, doers, and difference-makers who make Traverse City (and its surrounding magic) so unforgettable. Each episode invites you into casual, heartwarming, and engaging conversations with the fascinating people who live, love, and thrive in this little slice of Northern Michigan paradise.
We’ll explore what brought them here, what keeps them inspired, and the everyday joys that make life in TC so vibrant. Whether it’s the perfect day by the bay, hidden foodie gems, or a sunrise hike that changes everything—you’ll find ideas, stories, and local love that will make you want to plan your next adventure (or move here ASAP).
It’s lighthearted, genuine, and a celebration of community, connection, and the beautiful place we call home.
THE mostly TRAVERSE CITY
"SO A BARBER WALKS INTO A BREWERY” Russ Springsteen from his Right Brain
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Some people follow a straight career path. Russ Springsteen opened a barbershop…then a brewery…right as the economy was falling apart.
A licensed barber by trade, Russ launched Salon Saloon in Traverse City’s Warehouse District in 2006. A year later—and about a month after the economic crash—he doubled down on creativity and opened Right Brain Brewery, a place that quickly became known for doing beer a little differently. His success helped spawn the craft beer culture in MIchigan and beyond.
Along the way, Russ has worn a few other hats too: competitive wrestler, coach, entrepreneur, and champion of doing things your own way. In this episode, we talk about risk, creativity, and why sometimes the best ideas come from the “right brain.”
rightbrainbrewery.com https://www.facebook.com/RightBrainBrewery https://www.instagram.com/rightbrainbrewery/
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Watch interview here: https://www.youtube.com/@performancechirointc/videos
