If Your Agency Feels Like a Job… You Built It Wrong - Chris Bruce

In this episode of the 2 Comma Club Podcast, Chris Bruce shares how he went from flipping real estate deals to building a 7-figure agency helping course creators hit $500K–$1M+ per month.

We unpack: 
✅ The shift from real estate into digital marketing
✅ The exact offer structure he uses with his clients
✅ How AI and automation are changing agency fulfillment
✅ Why content, trust, and prequalification are critical at high ticket
✅ The mentorship mindset that helped him scale fast

Whether you're building an agency, scaling a coaching program, or transitioning from real estate to online business — this conversation is full of real, tactical gems.

📲 Connect with Chris: @detroitmogul on all socials
📩 Daily takeaways from 2 Comma Club guests: https://2CCnewsletter.com
📸 Follow John on IG: @john.marsch
📲 Follow Chris on Instagram: https://www.instagram.com/chrisdavissonrei

Timestamps:

0:00 How Chris Bruce Built a $5M Agency  
2:16 From Real Estate Hustle to Online Business  
5:11 The First Time He Helped Someone Win  
7:50 Where His Best Clients Find Him  
9:09 Turning Cold Leads into Superfans  
10:47 The Secret to Adding Real Value  
12:33 The Offer He Sells Every Day  
14:51 Game-Changing Mentors That Shifted His Mindset  
18:41 The Offer Creation Strategy That Works  
22:32 How He’s Using AI in His Agency  
29:01 Going All-In on Entrepreneurship  
35:54 Red Flags to Avoid When Signing Clients  
42:59 Coaching Clients Through Resistance  
45:07 The Goals That Keep Him Going  
52:03 His Superpower (and Why It Matters)  
54:32 Want More From Chris?