Show Me Your Environment and I'll Tell You How Long You'll Last in Business - Draye Redfern

Most entrepreneurs are too busy worrying about sales, marketing, and competitors—but they’re ignoring the biggest determinant of their success: their environment.

In this episode, Draye Redfern breaks down why your environment might be sabotaging your success—and how to flip the script before it’s too late. If your surroundings are shaping you, your future in business could already be written.

Discover:
✅ How to create and control your environment instead of letting it control you
✅ Why even the best skills and ideas fail in the wrong surroundings
✅ The overlooked factor that could make or break your business

👉 Learn to leverage your environment—or watch it destroy you.

🔗 Stay Connected:
📱 Follow John on Instagram: @john.marsch
📰 Get exclusive insights from the 2CC Newsletter: 2CCnewsletter.com
💼 Connect with Draye Redfern: fractionalcmo.com

⏰ Timestamps
0:00 — Podcast + Guest Intro
7:00 — Environmental Impact
8:51 — First Business — Don’t Sell to Poor People Rule
13:22 — 2CC Newsletter CTA
13:35 — Transformational Relationships vs. Transactional
25:05 — The Importance of Books in Entrepreneurship
31:14 — Agency Offers
34:39 — The ANCHOR Framework
41:06 — Marketing Metrics — Celebrating the Wrong Numbers
45:35 — Entrepreneurship in Art
47:39 — More from Draye