Why 99% of Founders Fail at Sales (And How to Fix It) - Sean Malone

In this episode of the 2 Comma Club Podcast, John sits down with Sean Malone, sales strategist, entrepreneur, and co-founder of FlowChat. Sean unpacks how he went from 2,400 failed cold calls to closing over $200M in sales by mastering the basics and building conviction. He shares how his Ascension Selling Method ends the dreaded “lie, steal, lie, hide” prospect cycle, why most founders fail at sales, and how to scale revenue with high-ticket offers first. They dive into the three pillars of sales success (conviction, consistency, persistency), how to use DMs to generate predictable appointments without ads, and why “basics win championships” when it comes to scaling. If you want to close more deals, scale your business, and stop getting ghosted, this episode is packed with practical strategies and real-world experience.

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