What does it really take to launch and grow a successful nanny agency in today’s market? In this engaging episode, we sit down with Rebecca Howard, founder of the Nanny Agency Academy and one of the industry’s most trusted mentors for aspiring and established agency owners.

With 25+ years of entrepreneurial experience—including building and selling a multi-million-dollar service business—Rebecca has helped hundreds of nannies, newborn care specialists, and domestic staffing professionals turn their skills into thriving, profitable agencies.

She shares her step-by-step approach to starting an agency from scratch, the biggest mistakes new owners make (and how to avoid them), and how to consistently reach $10K+ months without working around the clock. You’ll also learn how to confidently sell high-ticket placements, where to invest your marketing dollars in 2025, and why building relationships in the industry is still the ultimate growth strategy.

What you’ll learn in this episode:

• The exact first steps to launch a profitable nanny agency without overspending.
• How to position your agency to attract both high-quality families and top-tier candidates.
• Proven strategies for generating consistent $10K+ months in a staffing business.
• Sales techniques that make closing feel natural, not “salesy.”
• Marketing approaches that are working for nanny agencies right now.
• Systems that allow you to scale without burning out.

Whether you’re just starting out or ready to take your agency to the next level, this episode is packed with real-world insights, client success stories, and practical tools you can apply right away.

Important Links:

https://rebecca-2ec6.mykajabi.com/100knannyagency-2

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In this heartfelt and insightful episode, we sit down with Rebecca Pearcy, of Windsor House Nannies, to explore the idea of emotional professionalism because yes, screaming at work is frowned upon (even when you're overwhelmed).

Rebecca shares her journey from being a career nanny to launching Windsor House Nannies, and offers actionable advice on staying composed in high-stress moments, responding to disrespect with grace, and showing up with confidence and calm even on hard days.

Whether you're a nanny, agency owner, or working parent, you'll walk away with a renewed understanding of what it means to be emotionally intelligent and professionally grounded in childcare settings.

Important Links:

www.windsorhousenannies.com
https://www.facebook.com/windsorhousenannies
https://www.linkedin.com/company/windsor-house-nannies
https://www.instagram.com/windsorhousenannies/

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We sit down with Ranjith Ravula, founder of Raks Group, to unpack his incredible story of grit, growth, and success in the staffing industry.

Arriving in the U.S. on a dependent visa, Ranjith started with humble jobs as a limo driver and accountant. With no background in staffing, no industry contacts, and limited English, he still managed to build Raks Group a $4M+ IT staffing company now featured on the Inc. 5000 for three consecutive years.

Ranjith shares the raw truth about starting over, scaling a team across continents, and building business systems that now run on autopilot. We also talk about SociaM8, his LinkedIn branding platform for recruiting entrepreneurs, and the recruiting AI software he’s building to streamline hiring.

Important Links

https://www.linkedin.com/in/ranjithravula/

https://ranjithravula.com/lets-talk

https://sociam8.com/

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Christine shares her journey from being a neighborhood babysitter to founding her own nanny agency, Nap Town Nanny's. She discusses the importance of community connections, the challenges of running a childcare agency, and the lessons learned throughout her career. 

Christine emphasizes the value of human connection, networking, and the need for support within the nanny industry. She reflects on her experiences, the significance of local events, and the importance of being adaptable in business.

Important Links

• https://www.sussex.ac.uk/broadcast
• https://rallydaypartners.com/founders-journey-podcast/

Key Highlights

• Christine's journey began with a love for children and babysitting.
• She founded Nap Town Nanny's to meet the childcare needs in Annapolis.
• Building community connections was key to her agency's success.
• She emphasizes the importance of networking and attending conferences.
• Christine transitioned to GTN to expand her impact in the industry.
• She learned the value of creating a supportive community for agency owners.
• Human connection is vital in the childcare industry.
• Client flow was never a problem due to her strong local presence.
• She reflects on the importance of self-care and avoiding burnout.
• Christine encourages others to be open to pivoting in their careers.

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Discover how inadequate insurance coverage can devastate healthcare agencies and learn the critical steps to protect your business.

Taylor George, founder of CareGuard Risk Partners, shares his journey from insurance agent to specialized broker in home health, hospice, and medical staffing. His revelation about the dangerous gaps in medical professional liability insurance policies has helped countless healthcare agencies avoid catastrophic outcomes.

Important Links
www.careguardrisk.com
www.linkedin.com/in/taylor-george 

Key highlights:

• Why independent brokerages offer superior coverage options
• Common misconceptions about medical professional liability insurance
• Critical importance of proper documentation and contract compliance
• The hidden risks of working with inexperienced agents
• How specialized knowledge can save healthcare agencies from devastating claim denials

Taylor emphasizes that not all insurance policies are created equal, with significant variations in coverage that can leave agencies vulnerable. His passion for protecting underserved care agencies stems from witnessing the devastating effects of inadequate coverage firsthand.

Ready to ensure your healthcare agency has the protection it needs? Listen to this eye-opening episode to learn how proper insurance coverage can safeguard your business from unexpected risks and costly claims

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Joining us is Beth Heyer, the owner of Babysitting Connection, Pet Sitting Connection, and Beth Heyer Consulting where she works with numerous brand new and established agency owners, but Beth it wasn’t always this way. Her journey is a testament to the power of pivots – strategic shifts in direction that can lead to unexpected and fulfilling destinations. In this episode, Beth gets honest and hands over her insights to making successful pivots, sharing that pivots can be in good times just as much as when your back is against the wall. And… we pivot a bit in the episode as well, making it a fun listen for every business owner. Turn it up so you too can gain valuable insights for your own entrepreneurial journey.

Important Links:
www.bethheyer.com
www.babysittingconnection.com
www.petsittingconnection.com
Facebook: @babysittingconnection
Instagram: @babysittingconnection 

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We're diving into an inspiring journey of career transformation, leadership, and purpose. My guest, Nick Paul, went from a career in finance to becoming the owner of a Right at Home in Spokane Washington

Nick often tells his team they are in the “trust business,” And that philosophy has been key to his success in recruiting, hiring, and retaining top talent—all while driving growth and profitability. We touch on the benefits of a franchise system, some of the best places to find support, what clients are really looking for. We’ll talk about how starting with people who have a heart for care makes all the difference. 

Let’s jump into the conversation and hear how Nick Paul is making an impact in the world of home care!

Important Links
https://www.rightathome.net/spokane
Facebook
LinkedIn
Youtube 

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With over 20 years of experience in education as a primary school teacher, governor, tutor, sport coach, James brings deep expertise to the in home childcare world. As co-founder and director of Manny & Me, London’s premier manny and nanny placement agency, he’s sharing how his agency overcomes challenges, recruits top-tier caregivers - mannies, nanny, and more, and how Manny and Me all began with his passion for education.

Important Links
MannyandMe.com
LinkedIn
Instagram
Facebook 

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Nick Bonitatibus, founder of Digital Champions, is on a mission to transform the home care industry. With over a decade of experience, he empowers agencies through social media and video marketing, helping them boost sales, attract referrals, and streamline caregiver hiring. Nick has educated thousands nationwide and today Nick stopped by the podcast to share how you can jump in and start using marketing tools to step up and excel in the competitive home care agency market today. If you aren’t sure where to start, or have tried social media marketing before and didn't  see results, let Nicks insights guide you. Please enjoy my conversation with Nick Bonitatibus. 

Important Links
www.thedigitalchamps.com
www.homecarechampionsexperience.com
www.thedigitalchamps.com/intro

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Ryan McEniff has been the co-owner of Minute Women Dementia Care Specialists for over a decade, a family-owned organization with over 55 years in business.   Minute Women provide specialized care to their clients with dementia trained memory care professionals to provide a personalized approach to in-home care for seniors living with dementia.

Important Links
https://mwhomecare.com/
https://www.instagram.com/minutewomenhomecare
https://www.facebook.com/minutewomenhomecare/
https://www.tiktok.com/@minutewomenhomecare
https://www.youtube.com/@Minutewomenhomecare

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Imagine today is the day. This is your shot to finally turn that dream into a reality. But where do you even begin? Today, we're diving deep with Brandon White, the entrepreneur who's seen a lot. As he will tell you, he had two big exits and lots of strikeouts., Brandon's new book, 'Back of the Napkin to Business Plan How to write a business plan on a flight from San Francisco to New York.  is a game-changer, and he's here to walk us through his 11-step system for crafting a winning plan, even if you're stuck in the air with nothing but a pen and a napkin.

Guest Bio
Brandon White is the CEO of 3rd Brain, a digital transformation company that embeds expert teams into businesses, leveraging AI and automation to drive efficiency and scalability. With over 25 years in tech and entrepreneurship, Brandon leads 3rd Brain’s plug-and-play model to streamline operations and give companies a competitive edge without the complexities of in-house development.

Important Links:
https://brandoncwhite.com/
https://www.3rdbrain.co/

Get the book: Back of the Napkin to Business Plan. How to write a business plan on a flight from San Francisco to New York. 

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Amelia Reed, owner of Amelia’s Nannies, joined me to share her expertise and offer a fresh perspective on the nuanced process of hiring and employing a caregiver, which can vary greatly from placement to placement. We delved into the importance of upholding industry standards—what they mean for both families and nannies—and explored the often-overlooked benefits of working with a professional nanny agency, explained with a clarity and elegance I hadn’t encountered before. Amelia also shared practical strategies for reducing turnover and building lasting relationships, empowering families to keep their amazing nanny for years to come. Agency, Families, and nannies, you’re going to love this episode. 

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Listen to the journey of Sarah Kuchta, owner and founder of Nittany Nannies, a nanny and babysitting agency, it is one one of creativity and a lot of heart. With a background in education and as a mom of five, she saw a gap in her community and stepped up to fill it, launching her agency in just 10 weeks through a fast-track accelerator at Penn State.

In this episode, Sarah shares her strategies for balancing business and family, her marketing approach to attract college students

Sarah’s story is that with passion, resourcefulness, and a bit of courage, it's possible to meet a real need in the community while building a business

Important Links
www.nittanynannies.com
https://www.instagram.com/nittanynannies
https://www.facebook.com/nittanynannies
@nittanynannies on IG and FB

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Felicia Sutherland, of Honest Care Nanny, shares her insights on the importance of following intuition and instincts when running your agency and building confidence in trusting your professional judgment. We also dive deep into the value of seeking mentorship and creating a supportive community within the industry to gain clarity and expert guidance. Through her thoughtful approach, Felicia empowers caregivers and families alike to make authentic, balanced connections, and offers invaluable advice on how to continue learning and growing within the field.

Important Links
www.honestcarenanny.com
Instagram: @honestcarenanny
Facebook: www.facebook.com/honestcarenanny

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Meet The Nanny Mom, Regina Stephenson. Regina is not only an incredible mentor to me but with a unique blend of empathy and practical wisdom, Regina leads with understanding while balancing it with sound judgment—a combination that has allowed her to make a lasting impact on the lives of countless nannies and families.

Regina has cultivated an incredibly loyal nanny community deep nanny community by providing support and insights to help nannies navigate their careers with confidence and integrity. Hear how Regina has created a time for her candidates to reach out to her for advice and how and why she is offering her candidate life insurance. 

Important Link
www.thenannymommy.com
www.linkedin.com/in/thenannymom

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Colleen Walsh, co-owner of Unicorn Family Care in British Columbia joins us to reveal all of the you don’t know what you don’t know and the I really wish I knew when I started so you can avoid the hurdles. Luckliy, Colleen is a serial entrepreneur and understands the theory behind all facets of what makes a successful business and lucky for us, she is all too happy to share her wisdom. We talk fiddling vs the means to an end and what to look for in software.

Important Link
https://www.unicornfamilycare.ca/

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This episode dives into the heart of early entrepreneurship, highlighting the journey of Renee Madden, the owner of Nay’s Nannies. Renee shares how embracing transparency - openly communicating that she is a company of one -has been key to building deep trust with her clients. This honesty allows her to set realistic expectations, delivering the highest quality service as a boutique agency. Whether you're running a solo operation or leading a team, you’ll find inspiration in Renee’s approach to client connection and trust-building.

Important Links
instagram.com/naysnannies/
Facebook.com/naysnannies
naysnannies.com

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National Nanny Recognition Week comes every year, the last week of September Sunday to Saturday and Nanny, Nanny Agency, or Family, you can be celebrating the hard work nannies do. Today we’re lucky enough to connect with Kellie Geres - With more than 36 years in the industry Kellie was the 1997 INA Nanny of the Year, received the 2014 DEMA Lifetime Achievement Award, and the 2020 INA Meritorious Service Award. Kellie is a true champion of the nanny industry and she wears more hats than anyone in it, really, if you don’t know her, you might not really be in the nanny industry. She is the Co Creator of Our Nanny Diary but she’s stopping by today as the Co Chair for NNRW and its time for you to grab your pen and paper to write down some of the amazing way you can get involved and celebrate the nannies around you.

Important Links
NNRW.org
https://www.facebook.com/NationalNannyRecogntionWeek https://www.instagram.com/celebratenannies/
and Our Nanny Diary

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This Episode

Alison Ganko, owner of My Household Managed, is changing the game and leveling up how an agency works. Alison became an instant leader because she isn’t afraid to speak up and ask questions. She began connecting with other owners, got a coach, and made sure she took the time to build client relationships on trust. 

Let’s dive into this episode so you can start hearing how Alison and My Household Managed is Thriving. 

Guest Bio
As an experienced house manager, nanny, and former recruiter, Alison Ganko founded My Household Managed with the rights and well-being of household employees in mind.

When I first began working full-time as a nanny I quickly realized that the domestic staffing industry lacked education on matters like rights as a domestic employee & contract negotiation. After speaking with other nannies, families, and household staff I discovered the wide range of misconceptions about the industry and I saw a need for education on these topics.

Today, I have made a career out of connecting families with dedicated, discreet and distinguished private service professionals that not only fit their unique requirements, but exceed their expectations.

IMPORTANT LINKS:

SITE: www.myhouseholdmanaged.com

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This Episode
This week I’m joined by Fumi, owner of Executive Global Nanny, a Nigeria based nanny agency. 
Soon after we began talking it was clear that Funmilola's success lies in her unique and natural ability to communicate with families and candidates, set expectations and ensure client and candidate matching success. Pay attention to her coffee cup analogy for what a great match is.


Guest Bio
Funmilola Esuola is a professional childcare trainer. She has over 5years experience training caregivers who are working with families in and outside Nigeria.
Her wealth of experience in childcare trainings has given her access to listening to the needs of families and Nannies over the years. She is a Nanny Coach and a Family Childcare Advisor. She is also a Certified Special Education Needs Coordinator. She believes every childcare stakeholder must be trained to do their work well in other to raise a whole child.
She is a co-founder of Executive Global Nanny- A Nanny agency and childcare training organization on a mission to raising global caregivers.

CLICK HERE to visit the Blog

IMPORTANT LINKS:

SITE: Instagram

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This Episode
How Much Should a Background Check Cost?
How Do I Choose A Background Check Company?
Why Do I Actually Need To Run A Background Check?

Jerry Nielson is pulling back the curtain on the deep mystery behind the nanny industry's must-have... background checks.


Guest Bio
Jerry Nielson is the president and founder of TruDiligence, a Colorado-based consumer reporting agency specializing in background checks and applicant screening services for the employment and tenant screening markets. Jerry earned his AA in Business Administration from the Colorado Institute of Art in 1990 and subsequently founded TruDiligence in December 1993.  With a background in customer service and retail security, Jerry quickly recognized the opportunity to launch an Applicant Screening Company.  There was a substantial need within the business community for quality information and a lack of reputable companies able to fill the market’s demands and thus TruDiligence was born.

Click to Read the Blog to this Episode.

IMPORTANT LINKS:

SITE: www.trudiligence.com

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This Episode
This episode starts way back in 1991, when Katie and Tiffany met in Mr.  Fitzgerald's class and became best friends. Now, they’re the owners of Time Out Sitters and Moms which is part of their secret sauce to creating the business and resource parents love. Let’s call time in and jump into my conversation with Katie and Tiffany, owners of Time Out Sitters.

CLICK HERE to read this episode's blog.

IMPORTANT LINKS:

SITE: https://timeoutsitters.com/

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Jamie Danielle is the founder of J Danielle & Co. a premier staffing agency in Southern California and is launching Estate Hire to take her placements national.
Jamie's journey from personal assistant and private chef to running one of the leading domestic staffing agencies is remarkable. 

We'll delve into the essential tools for recruiting, strategies for getting the word out about your agency, and how to truly wow high-end clients. Jamie will also share insights on the importance of transparency, her most impactful business investments, and why it's crucial to start promoting your business beyond just having a website. Please enjoy my conversation with Jamie Danielle.

Important Links:
https://www.jdanielle.com/
https://www.facebook.com/jdanielle.staffing/
https://www.instagram.com/jdanielle.staffing/

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"Today, Beth Heyer is walking us through her journey of building not just one, but multiple successful businesses, Bethheyer.com, Babysittingconnection.com, and Petsittingconnection.com. 

Based in Austin, Texas, Beth is a highly regarded business owner, having received awards for her outstanding achievements, you’ll hear her message that owning a business is always worth it.

Beth was kind enough to get personal and she shared insights from her early ventures, including a vegan meals business.

Beth brings an abundance of experience to the table, empowering individuals to reach their goals. We'll explore how she navigated the ups and downs of entrepreneurship, the strategies she used to build her brand, and why she believes in the power of persistence.

Important Links:
www.bethheyer.com
www.babysittingconnection.com
www.petsittingconnection.com
Facebook: @babysittingconnection
Instagram: @babysittingconnection 

Check Out the Blog for more helpful Content!!!

Join Our How to Build a Nanny Agency Facebook Page

FOLLOW!
Our FACEBOOK to stay in the loop of our newest ways to help.
Our INSTAGRAM for tips, tricks, and announcements.
Our YOUTUBE for webinars with renown experts and how to videos.
Our LINKEDIN to connect and learn more.

Check Out Our 9 Steps to Starting a Nanny Agency for immediate success.

CONNECT with one of the Enginehire Team Experts HERE.

• Questions or Comments? email us!

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Are you looking to learn how to start, build, run, and grow a nanny agency? Then you’ve come to the right place.

 I’m Danny Rosenthal, and I’m thrilled to be your guide in this journey. 

 Every week I’ll be having insightful conversations with nanny agency owners, industry supporters, experts, and leaders in the nanny industry. We’ll delve into their journeys, uncover the secrets to their success, and explore the strategies they believe you need to thrive in this business.

 Join us every week to learn from one of my amazing guest to learn how you can build your nanny agency. 

 Send me your questions, the topics you’d most like to learn about,  and if you’re a nanny agency owner and you want to share your story I’d love for  you a be a guest.

 Learn about all of this and more about how to build a nanny agency at enginehire.io/podcast 

Check Out the Blog for more helpful Content!!!

Join Our How to Build a Nanny Agency Facebook Page

FOLLOW!
Our FACEBOOK to stay in the loop of our newest ways to help.
Our INSTAGRAM for tips, tricks, and announcements.
Our YOUTUBE for webinars with renown experts and how to videos.
Our LINKEDIN to connect and learn more.

Check Out Our 9 Steps to Starting a Nanny Agency for immediate success.

CONNECT with one of the Enginehire Team Experts HERE.

• Questions or Comments? email us!

LIKE, SUBSCRIBE, SHARE, and Join Us Next Week.