The Evolution: BTS of Pausing a Launch (an identity level pivot, live)

The Evolution: BTS of Pausing a Launch (an identity level pivot, live)

In this deeply personal solo episode, I take you behind the scenes of the biggest evolution my business has been through to date — how the past season of my work is being integrated to create what's coming next, and what happened when I paused a live launch mid-stream to realign my messaging with who I'm actually becoming.

I walk through the capacity edges that opened after becoming a mother, the way my nervous system kept signaling that something was out of resonance, and the missing thread my former mentor helped me finally pull: peace and presence as the core of this work, not just money. If you're an established entrepreneur sitting at the threshold of a new identity, this one will feel like a mirror.

Topics Covered

• Why scaling on top of an old receivership pattern keeps you stuck
• How motherhood reshaped my desires, values, and business vision
• The signs my body was sending long before my mind caught up
• Why letting something good go is the only way to make room for something exceptional
• The difference between linear and nonlinear capacity
• What the business industry gets wrong about scaling
• Pausing a launch to honour what's true — and why that's the medicine
• How peace, presence and pleasure as you scale is becoming the core message of my personal brand
• Identity evolution as something your body starts to construct in real time, not just something you visualize

Timestamps (approximate)

• 0:00 — Welcome and why this episode matters for capacity work
• 2:00 — Backstory: building a body of work around the nervous system and money
• 5:30 — Becoming a mother and the capacity shift no one warns you about
• 8:00 — A peak-revenue year, and the contractions hiding underneath
• 11:30 — Misreading the body's signals as "money edges"
• 15:00 — Trying to make the old form fit, and finally letting it go
• 20:00 — The identity-evolution portal and the birth of a new vision
• 24:00 — Capacity architecture: what's missing from the scaling conversation
• 29:00 — Why most women are scaling backwards
• 33:00 — Launching Flush and getting initiated by my own medicine
• 37:00 — Pausing the launch to look at the messaging from a new angle
• 41:00 — Calling in a former mentor and the "peace and presence" reveal
• 46:00 — What's actually inside the Flush mini-offer
• 50:00 — Black clothes, empty closets, and the embodiment of a new identity
• 54:00 — Closing reflections: your body always knows the next step

Resources and Links

• Join us for Flush : www.anakinkela.com/flush
• The Lush app (the upcoming nervous-system-based money app) — join the waitlist: www.lushmoney.app

To connect with me and my work, find me on Instagram @iamanakinkela and say hello!

Transcript

SPEAKER_00 0:06

Welcome to the Lush Podcast. This is your host, Anna Kinkela, inviting you into your new receivership era with your money, business, and life. Let's begin. Hello, hello, beautiful beings, and welcome back to the podcast. If you've been in my world for a little while, you might know that I've been in a bit of an evolution. And if you're new to my world, welcome. I'm going to be sharing a bit more about the behind the scenes of everything that has evolved for me, particularly in the past few weeks, as I have been launching a new mini offer and a new offer into the world. The reason I'm recording an entire podcast episode on this is really about giving you a little bit of the behind the scenes of what's been happening in my internal world and how that's translated externally inside of the launch that I'm in, in the way that I'm inviting people into my work that is fundamentally different than before in a previous season of my business. And so I want to go into all of this because it's so relevant for capacity work and for how the capacity work that we do internally is then mirrored in our business externally. If you are new here and you don't know that much about me, perhaps you stumbled on me on Instagram or you took the capacity archetype quiz and you're just kind of diving into my world. I want to share a little bit of the background of where I'm coming from because it's really relevant to the evolution that's been unfolding. And even for some of you that have been in my world for some time, perhaps the way that I share this story will be fundamentally different from other times. You might have seen me share this story. So about five or six years ago, I created a body of work really focused on shifting your relationship with money through the power of your nervous system. At the time in the coaching industry, no one was talking about the nervous system. It was very much focused on mindset and energetics. And a lot of people didn't understand the impact that their nervous system has on their relationship with money and their capacity to actually receive and hold more money. Over the years, I served more than a thousand women with that particular body of work. And I had a signature program called Nectar, which supported women to re-weave their relationship with money at the nervous system level and supported them to really expand their capacity to receive and hold more. This program was always near and dear to my heart. It wasn't just a course that someone would take in isolation. We took the nervous system work and applied it in real time individually to women in smaller group containers. And it was really a powerful experience for most anyone who went through the process. We booked out that program every single time that we launched it, and I scaled the program to a certain level with the support of co-coaches in the space. I still actually feel so connected to that particular body of work. And that body of work is continuing in another format that I will talk about a little bit later in the podcast. But the piece that I want to share is, you know, that particular season of my business where that body of work was being built out was a season of my business where my capacity was very different than it is now. And the vision that I had for myself and the business that I was creating was really shaped from the version of me who didn't have any children. And if you know mothers or are a mother yourself, you know that once you have children, there's just something that profoundly shifts in you, your identity, your way of understanding yourself, your desires, your values even shift. And so once I became a mother, my capacity not only shifted in a very linear way, right? When you have a child, but also what I was beginning to access inside of myself in terms of the desires that I had, the values that I had, it all started to change, not all at once, but gradually over time. And so I became a mother about four years into this body of work and that particular version of my personal brand. And I had scaled that version of the business to half a million dollar years. Most months I was hitting 50k months. I had a fairly large team that was supporting me behind the scenes, and I had multiple offers running at the same time. I was working three days a week, which was exactly what I wanted. And really, for the most part, I was focused on the delivery and being the person who created the marketing, the content, being in my creatrix energy, which was really what I desired. So when I became pregnant, in my mind, my business was actually really set up to give me the space that I wanted as a mother, while also allowing me to continue to expand the vision. I really desired to scale to seven figures, and I could see a beautiful pathway towards that with the offers that I had. Things felt like, okay, I built the business for this season of my life, for this capacity shift. Obviously, I was already someone who worked with the nervous system because that was my body of work, just really anchored into money. And, you know, everything felt like, okay, like everything's working, everything's good. Like I'm in my business, how much I want to be in my business. I'm with my baby as much as I want. I have so much choice. I have all these people supporting me. I have systems, I have processes, I have a plan towards scaling the seven figures. It's all on track. What also concurrently began happening in my body on a very subtle level was I started having these contractions around the team, around, you know, certain offers and programs that I had, even though I love being in the delivery of programs. Like I love, I actually love coaching. There was something that kept feeling constricting to me. My body would tense up. I started to feel more stressed and stretched, even though I had the time that I wanted, right? I had the spaciousness and you know, the things that I had built into the business for this particular season. And yet something didn't feel quite right. It felt like I was reaching my capacity edges. What I didn't realize at the time was that becoming a mother had really fundamentally shifted something inside of me, and not just on a linear capacity level, but really on a soul level. And when it came to actually holding the current business that I had, and then also scaling the business to seven figures, the version of the business that existed in that moment was actually deeply out of congruence with the shift in desires and values that I had as a result of becoming a mom. What I also didn't realize at the time is just how much energy I was expending in the business in ways that were actually really out of congruence with my own receivership blueprint. And whenever I talk about receivership blueprint, what I mean is my human design. Human design is, you know, not something that I teach, but it is something that I use with myself and my clients to kind of understand okay, how does your energy function best? What do you need for your capacity to naturally expand from the blueprint that you already have, right? Because one person can have a certain structure in their business and actually be thriving, while someone else with a different kind of receivership blueprint and the same structure in business can feel really drained and heavy. And this is really why I talk about capacity in different layers. I talk about linear and nonlinear capacity. It's not always about, you know, the finite linear nature of the energy and time that we have, but it's also the quality of what we are doing and how we are doing it that determine our nonlinear capacity. And that is always going to vary per the person, right? And per their unique blueprint. And so one of the things that I also didn't realize at the time was the way that I was actually leaking capacity, even though I was doing the things that I did really enjoy doing, the way my offers were structured, the number of offers that I had that were running at the same time, the complexity and the number of team members, it was really not something that was actually resonant with my own blueprint. Everything that I had created up until that point had felt very resonant for me. It felt energizing for me. I had an urge and I moved and I created the thing. And none of it was created from this place of force or from this place of like, I need to hit this income goal. It truly came from me calibrating to the amount of money I desired in my nervous system, and you know, the creations then came through my system and into the world. And it's so much of still what I teach. But as I stabilized 50K months, I also started looking to scaling to seven figures. And so my calibrations also shifted, right? I was calibrating to 100k months and really allowing my body to kind of work out the pathway towards that. And so as I look back to the year that I became a mother and to the fact that I was actively calibrating in my nervous system to seven-figure years, 100k months, what was evolving internally on a capacity level within me was okay, there was this shift in desires and values that I wasn't fully conscious to in the moment. And then secondarily, I was also calibrating to more in my business from a place of peace and presence inside of myself because that was a receivership rule that I had created for myself as I started to scale. I will never scale in a way that actually takes away my peace and my space and my time, right? That's my one rule. And so my body knew hey, we're not gonna scale to seven figures while, you know, extending ourselves past our edge. We're scaling in a different kind of way because that's what my work has always been about is how do we actually create more money but feel present inside of our life, feel delicious within our life. And so my body had already started to create this new pathway in my nervous system, right? It already started to notice the things that were incongruent in my current business ecosystem and in conflict with the money that I wanted to create and the level of peace and presence that I wanted to have inside of my life. And so all of these things that hadn't bothered me before that seemed to be in resonance started to become tensions in my body. Because my body was literally trying to communicate with me. Hey, this actually is out of resonance. If you want what you say you want, then this is something you have to look at. And my body was literally trying to talk to me to show me what was out of congruence. And I'm not gonna lie, I totally misconstrued the message. I thought that I was just having, you know, momentary contractions and that these were some kind of like money contractions that I needed to work through, that it was just kind of like a growing pain inside of the business, especially being a new mom. I was expanding my capacity in all these different kinds of ways. And so the interpretation that a part of me made on, you know, the contractions that I was feeling in certain areas of my business was just, oh, this is like an edge, and you're working through it, and it's gonna work itself out eventually. You just have to kind of continue to calibrate your body and like really allow yourself to kind of move through the contraction versus interpreting it as data and communication from my body that something was out of resonance here for where I wanted to go. Eventually, all of this came to a head in various different ways. There started to just be a lot of issues on the team front, a lot of issues on the client front, and things were showing up in my field where it just started to get harder and harder. And I was trying to really zone out to understand what was exactly happening, and at one point I came into connection with the essence of nectar, my signature program. And it just became abundantly clear that this program was kind of wanting to be retired. It was almost saying, Hey, we've had a good run and I've loved it, but I think you are ready to move on. This needs to become something else. You need to release me as a program, as an offer. And when I realized what was happening, I naturally wanted to hold on even harder, right? Because this was a program that I didn't feel out of congruence with in terms of its energy, in terms of its spirit, in terms of what it was doing. But the way that the offer was structured was not actually reflective of how I was meant to hold offers. And I proceeded to then try to adjust the offer and the structure of the offer in several different kinds of ways to make it fit. Right. I tried to put a square peg in a round hole over and over again, and so I experimented with different structures of nectar. It's interesting looking back on all of this because, on one hand, it is very like me to experiment in all of these different directions to try something on for size, and it is congruent with my one-through profile in human design. However, it was also really a mirror of the fact that I had such a hard time letting go of something that was working so beautifully and something that I loved so much. It's almost like I don't know if anyone's had the experience of being in like the relationship that is like really good, but it's not exceptional. And like you know that there's something even more exceptional out there. And even though this relationship is supportive and this person is wonderful, and you know, you should be quote unquote grateful for that relationship. Something in you knows that this is not it, that you get to actually be met at an even deeper level. And that was kind of the vibe with Nectar at the time. It was like, but I love this program, it creates such incredible transformation for the women inside. I love this body of work, and I don't want to let it go because it is so good. And yet, deep down inside of me, I know that there is something even more exceptional, something that is gonna meet me in a whole different way, and something that is gonna create even more transformation that I couldn't quite conceptualize in the moment. I couldn't access that vision in the moment, but I just knew it deep down in my bones. So it was literally, I had to go through all of these motions, all of these experiments of holding nectar in different kinds of ways to finally come to the conclusion like this is just not working. Like, nectar does not fit me anymore. And even though this body of work still feels so relevant, nectar in and of itself, as an offer, as a structure for this body of work, is no longer how it wants to be held. And I'm not the person who's meant to hold it this way. So then the year after I gave birth to my son was really the year that I started to have this awareness of wow, I'm stepping through some kind of huge identity evolution portal that I don't even know what it's meant to be. I don't know who I'm becoming through this process. I know that it's part of where I want to take this vision and how I want to live my life in the process of birthing this big vision into the world, but I have no idea what the steps look like right now. And so that was the year that I had awareness, a year after the birth of my son, and I really started to do this identity-level work within myself. At the time, I still didn't consciously recognize how much my foundations and my business would actually shift. Because in my mind, I still felt really in congruence with the body of work that I had in the world. It's not like I wanted to pivot to doing something completely different. I have always been in the realm of the nervous system, and I love, love, love working with women who have a big vision. And so there was so much congruence with what was already there. And so my mind couldn't really conceptualize, well, if it's not that, then what is it? Like, what form is this work truly taking? Like, where am I headed? And so I was in this place of the unknown for a very long time, and that year is actually where the idea. For how this body of work wants to be shaped came forward. So that was the year I came up with the idea of creating an app. And so what was once housed inside of Nectar in a certain form, I am actually turning it into the first nervous system-based money app. And the work is also going to expand in so many different ways that I didn't teach inside of Nectar. So there's so much there that's in process that's being built and created. But the idea came to me that year, and I was very excited by the prospect. And I saw the vision, I saw, you know, the pathway, and I started to take action on it. I reached out to an app developer, like I started constructing, oh, this is what it's going to look like because I felt the urge getting activated. But that year also became so focused on like really being inside of my personal brand. And I actually didn't have the capacity to take action on the app as I had planned. Looking back, I can understand that there was a maturation that needed to happen on an identity level within me, but also even with how the body of work wanted to expand itself inside of the app itself. And so those ideas, those downloads still needed some time to breathe and still needed time for me to build the capacity within myself to receive those ideas and that vision. And so it wasn't until I actually just pulled the plug on nectar fully that I started to receive clarity. And maybe some of you can even feel resonance with that because it's an until you make the decision to actually let something go, and that happens on a physical level, there's almost no room for the next level of vision to come into form. And it was last year that I formally announced that nectar was in its last round, that I was closing the program as a whole, and that a new evolution of my work was in progress, right? There was definitely a grief process and a letting-go process that I had to go through. And once I closed the program down, hosted the last call of the program, it was like I could see from a new lens. I don't think that that's how it has to happen every single time, but that was just part of the process for me. And once the program completed, the last round completed itself, all of these ideas started coming into my field and a way of expressing my work that, if I'm honest, had always been there. And I think, you know, when I work with my clients, this always rings true that the next evolution of our work has always been straight in front of us. We just never thought about it from that lens and never thought to pull out that particular thread of the work, right? And so this is so much of what happened for me at the end of last year is I started to see the vision for what was coming next. And the work itself wasn't that different to me in that I had been doing this work for, you know, six plus years, 10 years, if you count when I started in the coaching industry. And, you know, it just made so much sense, but I couldn't see the thing that was right in front of me because that capacity hadn't opened itself up inside of me yet. And I find this to be so true, whether it's with me or with the clients that I work with, that when we calibrate and expand your capacity at a nervous system level, it's what starts to shift your lens on yourself, your lens on the work, and your vision starts to open up at a whole different frequency. And it's not that you're necessarily doing this huge pivot in how you're supporting people, but you start to see different threads in your work that you didn't think to highlight, that you didn't think to focus in on in a deeper kind of way, and you start to see them in a very new light, and you start to see the pathway towards, oh, this is actually how I'm meant to be doing this work on a more intimate level. So I looked at, you know, who are the clients that I just loved working with? What are the things that we did inside of our containers that gave me energy that I love to work on? What are the ways that I actually think about this work that is so different to anyone that I see talking about this in the industry? And how can I formulate that into a new body of work that, you know, still definitely has threads of connection to what I was teaching before? It's not fundamentally different from what I was teaching, and yet anchoring it into this specific thread allowed me to hone the teaching that I have at a whole different level. And so the way that I used to talk about my work was very much based in, you know, nervous system expansion and calibration with money. And I still do that inside of my containers. But really, what I realized that I had been doing with entrepreneurs who stepped into my space is that we weren't just talking about money. We were actually talking about the capacity architecture that wasn't just about the money that they wanted to create, but it was about identity. It was about, you know, their the level of pleasure and goodness that they allowed in to receive what they had built. It was about the way that they worked, the way that they moved in their business, how they launched, right? It was all about how do we leverage our capacity to create the bigness of what we desire while maintaining the lushness and overflow inside of ourselves. Externally, my work at that point was being expressed through the money lens. And I think that that was really important for that season for you know that body of work to bring me to this expression of the work where it's deepening, right? I'm not only talking about money expansion, I'm talking about capacity expansion in all of these different architectures that are part of what create the overarching business ecosystem and life ecosystem that is holding you. What I also realized through my own journey in scaling a business is that what is available to us as scaling entrepreneurs, as like people who have already built a body of work and are really wanting to evolve it at this much bigger level. Most of what's available to us inside of the business realm is okay, you can, you know, approach this from this like strategic automation-based structural lens, and looking at what are your offers, how can we scale that to the next level? Like, what's the strategic approach to this? And all of that's important, you know, especially like as you're scaling. We need automations, we need systems, we need all of those components, but it is completely disconnected from our bodies, and that's not a surprise to me, right? Because as a culture, we are disconnected from the body, we don't include the body in our decision-making process. This is still a very new thing. But we're essentially approaching scaling from this very mind-based space. And even when we have capacity conversations, they're very focused in this realm of okay, this is the time and energy that I have, this is the life that I have. So, how much time can I spend in my business? And let's compute that back into how do I want to structure my business? And nothing's wrong with that. Like, I think that that's part of the process. However, we don't think about what nervous system pattern am I even making these decisions from? What receivership pattern is actually running the show on how I even understand my vision and how I see my business ecosystem and how I apply the strategies and the systems and the structures. Because what I often find to be true is that I've actually coached a lot of women who have all of the systems and who have all of the strategies and who have scaled their business to, you know, seven figures and essentially have that kind of dream life on the outside, but internally they're screaming. They don't feel peace and presence, even though they have the space in their calendar, because they're either filling it up with other things or they're actually unable to receive the time that they have, right? And so it really drove home to me this piece around, you know, you're not just scaling your money, right? You are scaling your receivership patterns. In the same way that we talk about, you know, amplifying money doesn't inherently solve how you feel internally within yourself. Just because you have enough money doesn't mean that you feel more happy. Money can give you options, it can give you choices, but it doesn't actually make you feel free, right? It doesn't make you feel peace, it doesn't make you feel presence, it gives you the choice to access those things. And so as you scale, what is ultimately scaling with you is the pressure, the urgency, the scarcity of time, of money, right? It doesn't matter how much money is in the bank, it doesn't matter how much time you have, you can still feel like it's never enough. And that to me is so much of what I was supporting people with when it came to money, right? Because when we do nervous system work with money, money is what triggers our survival responses. Money is at the core of where urgency, you know, pressure, scarcity can come up. And so when we shift the nervous system response with money, it will trickle out to so many different areas. And yet I was seeing the gaps in the way that I was teaching that work to scaling entrepreneurs in particular, because even though money is such a powerful thing to target, there are all these other capacities that want to be tended so that there is true congruence between how you feel internally and what is holding you, and what is actually happening externally in your world. Right. In other words, you get to have the big money that you desire, you get to create the big vision that you want, and it needs to be grounded into a business ecosystem that is actually tailored to your blueprint and to how you want to feel inside of your life, and also you, your nervous system having the capacity to access those feeling states, right? So that there is congruence below and there is congruence above, right? There's a mirror that's happening. And so when we talk about scaling, you know, most women are actually just scaling on top of receivership patterns that are based in urgency, pressure, scarcity, overdrive. And they're applying automations and systems and all the things that are externally creating time and doing the thing that they want them to do, but internally nothing is shifting within them, right? They're still feeling the same, they're still doing the same things, they're still receiving in similar ways. And so, what changes when we actually shift the receivership patterns that are running the show? How differently would you see your business ecosystem? How differently would you use your capacity? How differently would you make decisions? What would change? What would you create, right? What would shift? And I find that it actually shifts things considerably, right? And so one of the benefits for me in this process has always been my anchoring into the nervous system. And while I believe I could have scaled that version of my business to seven figures, I would have done it in a way that overextended me, my body, and the presence that I wanted to have as a mother. And that's something I never wanted for myself. I didn't want to create the money over my own internal sense of connection to what I truly desired and how I wanted to live my life. And so I had to reconstruct my foundation, my receivership foundation in a different direction to really be able to see the vision for the business that can be scaled at the level that I want in a way that preserves the life that I want to have and the internal experience that I want to be having. And so this is where I see the missing piece in the scaling conversation. We're not truly building the next evolution of our business from receivership rules that are fully holding us the kind of life that we want to live. And also our nervous system is actually not yet acclimated, not yet normalized to receiving the peace, the presence, and the pleasure that we truly want. And so this work is allowing your business to scale in a congruent way that actually holds the felt experience that you want to have in your life, while also giving you the internal capacity to feel that for yourself. So it's not just the external result that's there, but your internal capacity can receive that fully and can live inside of it. And so as I stepped into this year, 2026, I was really in the space of okay, I know what I'm creating, I know why it matters, I know the way that I want this work to take shape. And so I went and started launching this program. Now, this is where the plot twist comes in. Whenever you launch something, ultimately I feel like you get initiated in the very medicine that you're teaching in the program because it's actually supporting you to embody the medicine of what you do at an even deeper level. And so I got initiated big time during this launch because this launch was essentially saying, hey, you're gonna get taken to your capacity edges, and you're actually gonna be building your capacity for the next level of this identity for you to fully embody what that identity actually means and how this evolution of your work actually wants to be grounded in in terms of the message that you have for people. As a line one in human design, I can just talk so much about why this work matters from a nervous system perspective, from a business perspective, from all of the different perspectives. And I think oftentimes the challenge for me has been grounding the work in in the simplest form possible so that people get it very quickly, so that people understand oh, yeah, okay, that's what I need. And so I can, you know, talk your ear off about all of the little details on the nervous system and teach you all the things, and I'm so good at that. And when it comes to grounding in how I want to talk about something, especially as I'm stepping into new identity level, it is always an edge for me. It's kind of like when you know your work so well, you oftentimes can't see the forest through the trees. I can see these things for my clients because I'm outside of the experience, but when you're in it and you are in the process of landing the next identity level and the next evolution of your work, sometimes you can't see the thread that needs to be pulled the most, even if you know how the work is meant to take shape. And so the way that I initially launched the program that I was creating was coming very much from a place inside of myself where my old identity and my new identity were still very much in flux in my nervous system. It's like I had said goodbye to that old version of myself. I felt complete with it, and yet there were parts of that identity that were still holding on. And I think that that is actually such a normal part of any kind of threshold moment in our business and in our life until we start to fully walk in the shoes of the identity that we're stepping into, the next season of how our body of work is leading us. There are these fragments that are still working themselves out in our system, parts of us that still want to hold on, that still think from the perspective of that old identity. And so I wrote the sales page from that place. And ultimately, when I created my mini offer called Flesh that I announced about two weeks ago, it was very much in kind of this like dual energy where yeah, I'm totally tapping into this new body of work. I know exactly what it is, I know exactly how it supports the people who are already in the new program or the perfect fit for the space. And yet the way that I'm talking about the work is still being buried underneath old parts of my identity. And I became so aware of that when I started launching Flush out into the world, which is the mini offer. That I'm about to lead at the end of May. Originally, it was actually scheduled to run this week. And in the two weeks-ish that I was promoting it, I kept coming up against contractions internally. And I found myself feeling like I had to access all this complexity to talk about the program and what it did. And I find that whenever we feel like something is so complex to explain, we're not anchored into the message well enough. It's so easy to overcomplicate. And overcomplication is usually a sign that there are protective parts that are on board. And so after a week and a half of promoting the program where it was just kind of feeling funky and weird, and like it was taking me so much to just like articulate the work, I had to really pause and be like, okay, like, do I want to keep pushing against this current? Or do I actually just want to hit pause for a moment and look at what's going on and actually just course correct and look at the deeper initiation that is here for me and the way that this particular juncture is inviting me to become the woman who is holding this program. I'm not gonna lie, there were definitely some ego deaths with it because there's always a part of me that, you know, wants something to just be not perfect, but like, oh, I put this out and now it's done, and I can't go back. I have to wait until the next launch or whatever it is. I just need to push through and do the thing and then look at the data and the results and like learn from it. But in this moment, it was just kind of like, I need to be willing to be super messy in the process and just do what feels true for me to do in the moment and actually just slow it down. And there were so many parts of me that wanted to push through, that just wanted to get through the launch, do the thing I knew I had to do. And it just didn't feel right in my body. And so I literally postponed flush to give myself a moment to look at the messaging from a different angle, to look at my work and what is it that I'm actually here to do in this next iteration of how my body of work is being expressed in my personal brand in particular. It's actually so fascinating for me to even be processing this in a different kind of way on the podcast because what I realize, you know, the body of work that I had before that's now gonna be housed on an app platform that's gonna live separately from my personal brand. That body of work, there's still threads of it in what I'm teaching, but also what I'm teaching is so different, and it's like a whole new landscape. And so it's literally like the body of work is kind of honoring where I've been while also weaving a whole new pathway for who I'm becoming and who I truly am. And me having this moment of slowing down and actually looking at the messaging at a deeper level to understand what was not clicking, what was not being pulled out, was truly about me being able to integrate that old identity of self and take the parts that still felt so true for me in my body, but to really honor where the body of work is going in a different kind of form. And so one of the things that I actually did is I reached out to one of my former mentors who I'd worked with for like two to three years in that past season of my business, and I asked her to call me in. I said, something's not working with the messaging. It's like it's on the tip of my tongue, but I can't quite access or ground it in in a way that makes sense. I keep circling in my head, like I've done body-based stuff. I've like, I've sat with this and I just feel like it's right here, but I can't fully land it. And I was like, I need you to look at this. You know me so well. You know me from like, you know, when this body of work was this version, and now I'm creating this whole new thing, and this is what I want to create, and this is what I'm teaching, and this is you know who the women in the space are and who I want to be supporting. Like, what are you seeing that I'm not seeing? And she took one look at my sales pages and was like, Anna, you aren't honoring the thing that you are actually so brilliant at. And that is supporting people to actually feel peace, to actually feel presence inside of the bigness of their vision. And that is where the messaging isn't highlighting that component. Like you're talking about all these different benefits of the work and the scaling, and all of that is a part of this, but you're not pulling out the most important piece that these women truly want. And it's the peace and the presence. And I was like, um, yeah, duh, this has actually been at the core of what I have always talked about, which is like create more money with more ease, peace, and pleasure. And yet I had never just pulled that particular thread out inside of my messaging and grounded in in that particular way. Because I knew that money was the entry point for completely shifting the money that people made and the way that they made it. But as this body of work has developed and really shifted into me, just working with more established entrepreneurs that are scaling, it really is the center point of how I am orienting what is happening in the container, because it is from that place where your nervous system feels safe to have a whole other depth of peace and presence, that a different kind of relationship with the way that you work, with the way that you create money, with the way that you structure your offers and your entire business ecosystem starts to unfold. And when I look back at, you know, the clients who have gone through nectar, the most consistent form of feedback that I got inside of that program was yeah, I made so much more money, but the thing that I'm celebrating the most is actually the level of peace and pleasure that I have inside of myself. That honestly I didn't even think that this was possible to feel. And I'm walking away from this program, feeling that internal capacity for something I didn't even think was available to me. And so all of these things, it's not that this wasn't integrated into the messaging, it's that the messaging was orienting around something else completely versus understanding that that is the gift of what I am teaching, that that is the fundamental shift in the space, and that is the biggest desire my clients have because they know how to do the business stuff, they know how to create money, but really being able to hold big money and also peace and presence at the same time has eluded them. And so the work has so many roots in what I was doing before, and yet is it is also evolving into these other crevices that I think we don't pay attention to as we scale. Because oftentimes when we think about even, you know, capacity work for scaling, um, which I think has become a bigger thing in the last two years, we think about, okay, you know, my capacity expansion when it comes to the identity of self. So becoming the woman who's holding that next level, yes. The leadership, yes, you know, the business ecosystem and how it's structured, yes. But we don't actually talk about capacity in its truest form, which is about your life first energy, your access to your natural life first energy and how that's being utilized and how that's actually supporting everything else around you. And so this body of work is actually bridging all of these different arenas that I think are often talked about in different compartments. Like you go here to do this internal work for your identity and for your leadership and for money or whatever, and then you go over here to learn the strategies and the systems and apply them, and then you go over here to maybe learn your human design and your blueprint, but none of it is integrated, right? And very rarely, if ever, is it about actually calibrating your body to the peace, the pleasure that you want to feel, building your capacity to receive that, and then really integrating the rest into how your business ecosystem works, into how it's structured, into how it's holding you. In so many ways, I just think that most people are scaling backwards, meaning they're trying to find the strategy, the business model, you know, the external pieces in order to scale what they have without looking at the nervous system foundation that they're scaling. And when we start with the nervous system foundation, it actually just changes the landscape of what you see in front of you and the decisions that you make. And so this is really what this body of work is about. And it's not about, you know, regulating yourself as a leader. This is really about looking at your individual receivership blueprint and your unique nervous system patterns, and then really reshaping the internal landscape and then applying what we know about your receivership blueprint to the external aspects of how your business runs, how your business holds you. And that's what I teach inside of this mini offer flush, because on day one, I teach you all about the capacity framework that I use with myself and with my clients. And you start to really see where your capacity has perhaps been capped and where there's opportunity for you to expand your capacity in new ways that you've never thought of. And then on day two, we personalize it to you. So we actually identify the receivership pattern that is playing out in your nervous system and how it's impacting you and your business ecosystem, and then look at the initial steps for you to start to shift that so that you can really truly welcome in a whole new level of peace and presence within yourself, inside of your life, inside of your business, as you also actualize the big vision that's on your heart. There's also two live coaching days where you get to personalize the capacity roadmap that you create on day two, even further, and receive individualized coaching from me. And the coaching calls are available for all time zones. So this is just such an incredible offer in and of itself, and that it gives you so much individualized insight on ways that you can shift. And also, we have some body-based experiential exercises inside of day two that will also shift the way that your nervous system is actually accessing peace and presence, and you start to see through a very different lens. The link to register is in the notes, and I'd love to see you there. And just on a separate but related note, I don't know, you know, who I'm gonna be in the next two months. I know that what I'm creating in my personal brand and on the Lush app is 100% connected to my soul and this greater vision that keeps pulling me. And this particular moment in my business and in my life is something that I think I'm probably gonna remember for many decades to come as a pivotal shift. And the reason I believe that to be true is, you know, I've noticed the way that my identity isn't just shifting in my own self-concept, but actually in the way that I'm expressing myself externally, not just through the words that I say or how I ground in my work in the world, which is definitely part of it. And that's the behind-the-scenes journey that I took you on, but also my just external expression in terms of like clothing and jewelry. And, you know, through the years, I've gone through so many identity evolutions as you do when you grow your business. Um, but this particular one feels so different on a fun foundational level. A lot of my astrology this year is actually about foundations. And also as a one-three, you know, part of the evolution that I've gone through is that the foundations that I created in my business were no longer meeting me for this next season of my life. So I'm creating new foundations, and so the theme of this year has been such a shift in not just, you know, how my business is growing and what programs are scaling and all of those parts, but also how I experience myself and how I see myself and how I choose to adorn myself. And so I've been throwing so many things out of my closet and donating it. Um, the jewelry that I'm attracted to, the clothes that I'm attracted to is so different than what I've been attracted to in the past. And so it really feels like this purge and this integration of a whole part of my life that, you know, moving forward is just gonna look very different. And so I'm excited to see who I become. Um, I'm even wearing black right now, and it's just what I'm pulled to because I feel myself in this like very in-between space. I've kind of gotten rid of a lot of clothes that no longer feel true for who I am, and I'm on the verge of starting to pick certain pieces that really resonate with me as I build this new identity. But in this in-between, all I'm attracted to is just black clothes as this lands into my body and into my external reality. And so I'm reflecting that and sharing that on this episode in particular, because I think that so often when we think about identity evolution or business evolution, we really start to imagine and construct that vision in our mind. And we visualize and we think about, oh, who am I going to be? And I think that's an important part of the process. Imagination is what opens up the possibility of something new. But what I've found to be true with you know, capacity work on an identity level as well. And this is something that I teach on is you actually naturally just start to be attracted to different things. And I could actually create a whole podcast episode on this, which I probably will. Um, but I'm witnessing myself inside of that right now, and it's um it's actually very exciting. It's like you're you're in the emptiness and you're like, what do I want to create here? Who do I want to be? What am I naturally attracted to in this moment? How is this lush CEO version of me pulling me into where I'm going? And so it's literally me building that through choosing a piece of jewelry, choosing an outfit, you know, choosing the kind of food I'm gonna eat, choosing what I'm gonna do inside of this launch and how I'm gonna lead it. And am I gonna slow down the launch in order to step into congruence? Am I gonna share the process with you, right? All of this is forming the embodiment of who I am in this season of growth. And so, you know, this is something I know that I will probably look back on and recognize as a really fundamental shift in my business and life that is gonna catapult me into a kind of receivership that will probably make me cry in the best ways. And so, yeah, I um I know that so many of you are perhaps in similar evolutions and just know that like your body always knows the next step and trust it, and know that every single thing is building your capacity to hold what you desire to receive, and you're either creating the capacity that is leading you towards that vision, or you're recreating a pattern that is keeping you connected to that old expression of self. And, you know, at the end of the day, there's no wrong choice, everything builds your capacity. Obviously, for two years, I tried to hold on to you know, a program that was no longer in resonance, and yet I needed that time to allow the vision to fully land and to become through all of the experiences that that brought up. And so I share all of that to say that like capacity work is wild and beautiful, and it is a hundred percent the thing that always lands you in the truest, most delicious version of the business and life that you want to create for yourself. And so I can't wait to teach you what I know and to also show the pathway to that in your own body. So I'd love to see you inside of Flush so I can share that with you. Thank you for tuning in and I will be back soon. Thank you so much for joining us inside of Lush. If you know anyone who would enjoy this episode, please share it with them and leave us a review to share your love of the podcast.