Will The Money Disappear If I Receive Differently?

Will The Money Disappear If I Receive Differently?

Episode Description

This is one of the most challenging transitions I see high-achieving women make in their business — and it's the number one reason most women stay stuck in the same receivership cycle even as their revenue climbs. They get more money. More clients. More structure. And somehow, they're still stressed, still maxed out, still craving the peace, presence, and pleasure they thought scaling would deliver.

In this solo episode, I walk through why this transition is so hard, why it's a survival response (not a discipline problem), and the two fears that keep almost every woman I work with stuck: if I stop doing it this way, will the money go away? — and if I do this nervous system work, will I lose my edge, my drive, the thing that makes me feel alive?

I also share what I noticed at a women founders event in Sydney recently that connects directly to all of this — and why the way most of us learned to scale a business is built on a blueprint that was never meant for our physiology.

What You'll Take Away from This Episode

• The hardest transition women make in business — and why it has nothing to do with strategy
• How the male blueprint shapes everything from morning routines to scaling advice (and why it stops serving you at a certain stage)
• Why your nervous system reads "doing less" as a threat to survival
• The unspoken fear most successful women won't say aloud: will the money disappear if I shift?
• The other unspoken fear: will I lose my edge, my drive, my ambition if I do this work?
• Why what feels like "edge" is often a functional freeze response — and what real creative aliveness actually feels like
• Why mindset work can't touch this layer (and what actually shifts it)
• How your receivership pattern is silently shaping your offers, your sales process, and your entire business
• Why delaying this work until "after seven figures" is the trap most ambitious women fall into
• What it actually feels like on the other side of the transition

Timestamps (approximate)

• 0:00 — Welcome and framing the hardest transition
• 1:40 — The Sydney women founders event and what it revealed about how we've all been taught to work
• 3:30 — The male blueprint problem — why scaling advice doesn't translate to women's physiology
• 6:30 — The actual transition: from outputting your way to success to receiving inside your own rhythm
• 8:00 — The fear of losing your edge, your drive, your ambition
• 10:30 — Why mindset can't override a nervous system pattern tied to survival
• 13:00 — Why even women with all the automations and funnels still can't sink in and receive
• 15:00 — How your receivership pattern is creating your offers, your business model, and your sales process
• 16:00 — My own identity evolution and what shifted when I became a mother
• 20:30 — The promise on the other side: does this really get to be my reality?
• 22:00 — The trap of delaying this work until "after I hit X figures"
• 25:00 — Why I created Lush CEO — and what it actually addresses
• 27:00 — Functional freeze vs. real aliveness — what the "edge" actually is
• 29:00 — True business sustainability starts and stops with your nervous system
• 30:30 — Closing invitation

Resources and Links

• The Lush CEO (my signature program) → click here
• Flush: (2 Part Workshop $27) → Click here

To connect with me and my work, find me on Instagram @iamanakinkela and say hello!

Transcript

SPEAKER_00 0:06

Welcome to the Lush Podcast. This is your host, Anna Kinkela, inviting you into your new receivership era with your money, business, and life. Let's begin. Hello, hello, beauties, and welcome back. Let's talk about one of the most challenging transitions that I see high-achieving women make inside of their business in order to start scaling from a place of peace, presence, and pleasure. This is one of the most common things that shows up in my work with women, and it's often the number one reason why women tend to stay in the same receivership cycle in their business. And what I mean by that is even as their revenue and money increases, the level of receiving that they have with that money and with the business and life that they've created stays the same. They still feel stressed, they still feel maxed out. Um, they are still craving more peace, presence, and pleasure. And no matter what they do, no matter how they shape shift their business, no matter what routines they change, no matter how much they prioritize their health, they're still kind of finding themselves in this same receivership cycle. And this is the reason why. I want to tell a really brief story. Last night I went to an event in Sydney that was curated specifically for women founders. And it was an amazing event. I met so many incredible women building some incredible things in the world. I continue to be astounded by what women do. And, you know, some of the things that came up in the conversation was really around the fact that the reason why they created this space is because they went to all of these networking events where it was very male dominant and it was just a very certain kind of vibe. It was very transactional. It wasn't the way that, you know, they were used to building community as women. And so they created a space for women where, you know, the connection is really prioritized and we go deeper and really get to know one another, which is totally the vibe I'm looking for. So I loved what was being created in the space. And I was having a conversation with the founder of the event and of this particular membership group, and I shared with her what I did. And she was like, wow, that's really interesting. Like, how do you see this showing up for high-achieving women, et cetera, et cetera? And, you know, one of the things that I realized is that there are so many parallels in between, you know, whether women are looking for networking spaces or whether women are looking to scale a business. We are ultimately operating from a male-dominated kind of blueprint for all of it, right? Because these are spaces that have historically been dominated by men, right? Men were the ones who were building businesses before women had any rights, before women could even have their own bank account, right? And so as women stepped onto the scene and started to build their own business, they started to emulate what they saw men doing, how they saw men working, how they, you know, saw men building and scaling their business, right? They learned from other men in order to be able to do it themselves. And we're currently in this huge evolution of how we work in the world. And specifically with women, what I tend to see happening is high-achieving women, they have a big desire, they have a big goal, and they go after it, right? They don't have a problem with motivation, they don't have a problem with, you know, having big money goals for themselves. They go after what they want. But what I see happening is as they step into the experience of actually growing a business, scaling a business, they do it the way that they were taught from this blueprint from men. And um, it serves them really well at first, right? Our entire world is kind of built off of this blueprint where it's like the more you output, the more money you make. The more you output, you know, the more gets created in your business. And there's a very linear equation to that. It's not that it doesn't happen. But at the stage where you get to in your business where you start to scale, for women in particular, that paradigm stops working as well. And it's not that you can't achieve success through doing more, creating more, and building the business the same way that you did in the initial stages. It's that you get to the point where you can only sustain that for so long before you crash or before what you've been creating just doesn't work for you anymore. And it's hard for you to hold it, right? And it's hard for you to actually have the quality of life that you want to live. This is inherently different for male entrepreneurs, right? Men who are building businesses because they don't have a cyclical body. The way that their energy functions is so different than women, right? And there's nothing wrong with that. It's just that our physiology works different. And so inherently, the way that we're meant to scale is going to look different. The thing is, is that you know, scaling is still primarily being taught through the male perspective and the male lens. We are taught morning routines that, you know, work for men, you know, the way that they set up their day, the way that they create success. And, you know, I think that this is true even across the board. Even if you're um, you know, implementing a morning routine that works for one woman, it's not going to work for another because we all have different energetic profiles, right? Our creative force, our cycles all work differently from woman to woman. And so the hardest transition that I see women making in their business as they step into more peace and pleasure, as they step into a way of working and receiving as they scale that doesn't extract from them is this shift from I created this level of success in my business from outputting a lot or from doing certain things a certain way in my business. And that is how the success got created. And because that's familiar in your nervous system and it's tied to money, which is tied to survival, because as a human, money literally equals survival in this world. Um, what ends up happening is it feels really scary to shift into a different kind of rhythm, right? And trust that we are still going to create money and trust that we are still going to be able to actually feel even fulfilled by our work. Because something that will often come up in sessions is like this fear around, well, if I shift the way that I work and do this, you know, if I shift how I'm approaching this, am I gonna lose my edge? Am I gonna lose the thing that makes me feel energized in some moments, right? And so there's this kind of overarching mythology around if I do this nervous system work, I'm not gonna actually be able to create in the same way, right? I'm afraid that all the money is gonna, you know, disappear, um, that it's not gonna work anymore, right? Because I've created what I've created in a certain kind of way and it's worked for me. And I know how it works, and it's not perfect, but you know what? It works, right? And that's a really tough edge to navigate. This is why so often, you know, my work has actually focused on money repatterning in the nervous system, because ultimately the way that our body is in relationship with money itself shifts the way that we feel safe to work. And so these things are interconnected. And during the time that my work was specifically focused on money and the nervous system, what I saw happening for women is as they felt safe with money, as they shifted their relationship with money, they also started to make more money by doing less, right? And it genuinely confused so many of them because they had built everything they had from this equation that if I just keep going, if I just keep building the way that I am, more and more money will flow in. And even though on a conscious level, we can understand that scaling is about, you know, taking away the traditional kind of equation, linear equation where time equals money. The reality is that your nervous system is programmed to produce and create money a certain way. And so even as entrepreneurs get really strategic, you know, they shift the way they think about time and money, the pattern itself doesn't shift and change. And it's the reason why so many high-achieving women, regardless of, you know, what level they scale at, they're still left with the same receivership patterns, right? And so, you know, women have been taught to work a certain way, women have been taught to scale businesses the way that men scale businesses. And this all lives in our nervous system. Yeah. And so it doesn't matter how much you rationally understand something, if your nervous system associates, this is required for me to survive. You are going to feel compelled to maintain it. I think so many women really crave to be held. So many women crave softness, but it can feel like it's not fully safe to go there, particularly as it relates to business and work, right? That maybe this holding and this softness doesn't belong here because they can often feel like conflicting energies, right? Like, how can I actually produce and create money at the same time as I receive? And it can feel very conflictual in our nervous system. And so perhaps on a very conceptual, rational level, you can understand oh, there's this space for me to really tune into my cycles of creation and allow for you know more presence in my day-to-day, and the money will still be there. I will still be able to create the success that I want. But your nervous system tells a different story, yeah. And so this is often why, you know, even when women scale and they have all of the automations and all of the funnels in the back end and things are working, you know, like clockwork, money is coming in and space is created. Why it can be so hard to sink in and actually receive the space, actually receive the time, because your nervous system is literally programmed to be hyper-vigilant that it's not safe to sink in, that it's not safe to receive in that way. So that's really where the rub comes in. If you've learned to build your business a certain way, if money is associated with a certain kind of output, a certain kind of way of working, then that transition into working inside of your own unique rhythms, really deepening in your ability to receive peace, pleasure, and presence is going to feel dangerous to your nervous system at first. The alarm bells are gonna go off, and your nervous system is gonna say, but what about the money? How are we gonna make money? I mean, you're just laying around here doing nothing. How do you think the bills are gonna get paid? How do you think we're gonna get to that next level of business? And it doesn't matter how much is in the bank account. It doesn't matter how many systems and funnels you have or how established you are, that alarm bell is going to go off. And it is automatically going to kick women into a state of overdrive in their business because that's how they know to create the success, right? And this is exactly why people hire me, right? It's one thing to shift our mindset and be intentional and you know, see our patterns and kind of pattern interrupt, but it's something else to disrupt a function that is happening, happening so automatically that it's hard to catch it, right? That it's hard to shift it in the moment. And even if we do have awareness of it, regardless of what your mind says, your body has a disconnect with that understanding. Yeah. And so this is why the nervous system work shifts receivership in a completely different way, that mindset doesn't touch, and that systems and automations, you know, can certainly create like linear time, space, energy, but they can't shift the underlying receivership pattern that's operating underneath. And more times than not, what I find to be true is that it creates your offers, it creates the structure of your business ecosystem, it creates your sales and marketing process. It's your receivership patterns are literally creating everything. And so what tends to happen is women end up holding so much pressure, they end up holding so much in general, they end up overholding things because it's all being built from the same receivership patterns where they feel like they just have to keep going, they can't really stop, and that if they do, either the money is gonna disappear or somehow they're not gonna be good enough because they're no longer accomplishing in the way that they used to. This endangers so many aspects of the way that a lot of high-achieving women have learned to identify themselves. And, you know, it it happens across the spectrum. Sometimes this isn't really loud. I've gone through my own identity evolutions with how much I feel safe to lean back and receive and found places in the way that I've constructed my identity of self, which has equated work and doing more and um, you know, like success and a certain amount of money with my worth, right? And so there's this really necessary bridge that needs to be created where, yes, we get to rewire your relationship with money, which can really shift that survival response in the body so that you don't feel like, oh, the money is gonna disappear, right? So you can start to source that feeling of safety with money from within yourself. And then the next stage is shifting the rhythm that you feel safe to work in inside of your business, finding your own cyclicality in your business according to your own energy and what's right for you and what that actually then looks like as you scale your business, what that actually looks like as you create offers and um, you know, create a business model that is really meant to hold you in this new level of receivership with inside of yourself. Because what I find to be true is that when women begin to shift their identity at this level, when they are no longer tying themselves to accomplishment as the barometer that they're succeeding, that it's all working, that the money won't go away, it really shape shifts what you want to create in the world and how you want to hold spaces moving forward. Because when you feel safe to live your life differently, when you feel safe to receive life differently, you also want your business to hold you in a different kind of way than you ever had before. And, you know, and this is actually so much of, you know, I can really relate this to the shift that I experienced when I became a mother because my business was my baby up until, you know, I had a child, and so much of my energy was being poured into the business. And, you know, I loved it and it nourished me, and it still does. But when I had a child, it was like it shifted my relationship with what I needed my business to be, and it shifted how I wanted my business to hold me in this particular stage of my life. And so my ambition is very much still here, and it's still very much important to me, and I still create, and that is a part of who I am as a person, but it doesn't define me in the same ways that it did before I had children. And I think a lot of mothers actually kind of experience that kind of shift. But I see this happening with, you know, women who step into my spaces that go through an evolution of, you know, how they relate to accomplishment, how they relate to their ambition and what success means for them. And it reshapes how they see themselves in the world, right? So if you are someone who is in this transition portal between building your business one way and then shifting to, you know, building it a different way from a different space inside of yourself where you're fully nourished and or you're in the stage of like, can I actually do this? Will the money disappear? Will my drive disappear, right? Because those are really common fears to have. And so I just want to normalize that all of that is really normal for it to come up for ambitious women. But what I want to tell you from you know, guiding so many women through this process, and then me, you know, elevating my own receivership through the years of holding this business, is it does get to be this good. The money does not go away, it actually amplifies. And how you feel about yourself and the identity that you get to embody on the other side is a level of sovereignty, power, and pleasure that like the little girl in you would gleefully be jumping up and down about like, does this really get to be my life? Does this really get to be my reality? And it's so common for our nervous system to actually get to this place where it's like, oh my gosh, does it actually get to feel this good? You know, does it actually get to be this way where we have everything we want and then some? And we're not relying on our business to give us a sense of worth. We're not relying on the money to give us a sense of validation, right? The success that we are creating is truly rooted in our overflow internally and externally. The thing is, is I think it's really easy to delay this work or to not ever step into this work until after you know you reach the Seven, eight, nine figures, whatever it is. And what tends to happen is like the more we delay it, the more we build businesses that are actually wildly out of congruence with um what we're truly capable of receiving in the moment now without waiting for a particular goal. Because I see so many women who are like, yeah, yeah, I know I need to prioritize my health. I know I need to prioritize, you know, my receivership. And I totally dig like everything that you're talking about. But, you know, I think if I just get to like seven figures, if I just get to eight figures, if I just get to this place, then I will have the space for it. And I understand that logic. It's easy to think that the money itself will create conditions to allow us to feel a certain kind of way. But there are so many examples of women entrepreneurs who build the big business and they can't hold it and sustain it long term. They might be able to do it for several years. And I've seen examples of that happening, women building big businesses, and then you just get to the point where your body can't go, where your body can't push anymore, where your body can't do what it's been doing for so many years, if not decades. Yeah. And you know, it it's actually like a huge crash down when you get to that place. And I don't think that it has to be. And this is largely why I do the work that I do, that I just don't think that women have to scale this way. I don't think you have to wait to get to seven or eight figures to truly be able to receive your life. And we're always postponing for the next milestone when actually this is the entryway to a business that multiplies money without these patterns having to run the show. So while this transition that I see women going through is really challenging in the moment, what I think is even more challenging and more hard in the long run is building a business that you feel like you then have to burn all the way down, or building a business and feeling like the shell of a version of yourself, you know, or building a business and, you know, feeling like you can't ever relax, no matter how much time or money you have on your hands. And I've seen time and time again how your body is the answer. One of the reasons I've really expanded my work in this particular direction is because I saw incredible results when we focused on money as a capacity in particular. But I really saw the need for there to be a holistic program that addressed supporting women how to fully inhabit their unique rhythm and how they work in their business, and also how this is shape-shifting their identity, right? And how they are stepping into the Lush CEO identity inside of them. And this is really why I created the Lush CEO as a program, because we are not only expanding your capacity with money, right? And shifting, you know, your level of profit in your business, shifting the way that money feels, and not having money kick you into so many survival responses, but then really integrating your unique rhythm, how you're meant to work in your business, and what this means for your identity evolution, right? So that you can feel free from within, so that whatever money comes through simply amplifies what you already feel inside of yourself. Most every single woman who has been through my containers, who has stepped into Lush CEO, is a woman who has really normalized building success from a certain level of receivership inside of herself and has built success in a way that has kicked her into survival, that has taken her to her edges, that has eventually started to feel empty and disconnected, right? And even though a lot of women sometimes have this fear around, will I lose my edge? You know, will the money disappear? What I find happening through the process is that the edge just means like you start to touch into your actual aliveness, right? Like an edge can feel like aliveness, but it's often driven by a functional freeze response in our nervous system, like this kind of dopamine hit, right? But there's a difference between a dopamine hit that feels like this like necessary edge for you to create the success, and you actually feeling alive and lit up and really fueled by your creative force. And when women start to feel that they are honestly in awe. And it's probably one of my favorite things to witness inside of this transformation because women will come up to me and say, I didn't know I could actually feel like this. And so it's so far from the fear of I'm gonna lose my drive, I'm gonna lose my ambition, or you know, I'm gonna lose my desire to actually create what I want to create. Like that desire is on your heart for a reason and that doesn't disappear. It's just the way that you are in relationship with it and your body shifts, right? And what it's fueled by shifts. So instead of getting fueled by your fumes and your lack of life force and this like functional freeze response, you're actually being fueled by that creative vision itself in rhythm with your own body, and it makes you feel like a whole other level of aliveness opens itself up to you. And so this is the kind of work we do inside of the Lush CEO. And what I want to also just say is that for any business to be truly sustainable for the long term, it's not just about the sustainability of the money and the recurring revenue that gets created. It's your own sustainability as a person, right? And so we often think that we are creating that sustainability because we're scheduling things the right way, but it truly starts and stops with your nervous system. I just want as many women as possible to be able to embrace the bigness of their ambition and take their vision to whatever level they desire. You know, whether it's seven figures, whether it's eight, nine figures, whatever it is, I am so here for it. And I know that there is a pathway for whatever level of growth you desire to feel like your aliveness just keeps expanding the more that you scale. And so this is ultimately what we get to step into together inside of the Lush CEO. So if this is something that calls to you, if you have been, you know, experiencing this transition period, or you're even like feeling this fear around, you know, can I actually continue to scale my business from this other space inside of myself? Can I actually um do it in a way that feels good for me? Um can I do it in a way that, you know, I don't feel like I'm gonna lose my drive? Like this is what I support you to embody in the program. So I encourage you to check the program out and reach out to me with any questions because this is the work that truly lights me up. It makes me happy to see women killing it in the world and doing it without having to sacrifice how they want to feel and what they desire for themselves in their life. Burnout is not a prerequisite for scaling your business, it doesn't have to be the base game. Thank you so much for joining us inside of Lush. If you know anyone who would enjoy this episode, please share it with them and leave us a review to share your love of the podcast.