The Publishing Performance Show
Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.
Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.
Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.
Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!
The Publishing Performance Show
Mitch Carson - Media Mastery: Crafting a One Sheet Media Pitch That Gets You Booked
Mitch Carson is a bestselling author, TV host for NBC in Las Vegas, and international speaker who specializes in helping people build their personal brands and increase their media exposure. With decades of experience in television and media, Mitch has mastered the art of getting authors and entrepreneurs featured on major platforms. He shares his expertise on creating compelling pitches, building credibility through strategic media appearances, and leveraging visibility to achieve greater success in business.
In this episode:
- The importance of continuous marketing and "omnipresence"
- Creating a professional one-sheet to secure media appearances
- How to customize your pitch for different media outlets
- Strategies for approaching major networks like BBC
- Understanding editorial calendars and timely hooks
- The value of matching testimonials to your target market
- Case studies of successful clients who used media to grow their businesses
- First steps for authors with no existing media presence
- The crucial role of credibility in media bookings
Resources mentioned:
- Get Interviewed Guaranteed program
- Author Speaker Summit (February event)
- LinkedIn as a primary platform for author visibility
Book Recommendations:
- "Think and Grow Rich" by Napoleon Hill
- "Atomic Habits" by James Clear
Connect with Mitch Carson:
- Website: getinterviewedguaranteed.com/meet-with-mitch
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/