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Earth Circle Stories
Welcome to the Earth Circle Stories by Progress Factors that shines a light on how great companies are making big moves towards a more responsible world.
Whilst so much social media reports on environmental challenges and greenwashing practices, we're here to share the good news and inspire others to also do more.
In each episode, we'll dive deep into conversations with innovative companies and visionary leaders who are actively working to make our planet more sustainable and our communities better places to live and work. From green aviation pioneers to renewable energy trailblazers, we'll explore the exciting developments happening across industry today.
What sets our podcast apart? We believe that sustainability and profitability go hand in hand. You’ll often hear how responsible working practices benefit the bottom line, but the reality is many companies are struggling to get past the ESG reporting stage of their transition.
We'll showcase how forward-thinking companies are not just helping the environment or making their teams happier, but also creating successful business models in the process.
Join us as we cut through the noise of greenwashing and "soulwashing" to bring you authentic stories of progress. Whether you're a sustainability enthusiast, a business leader, or simply curious about how we can collectively build a better future, Progress Voices is your go-to source for inspiration and practical insights.
Welcome to Progress Factors – let’s turn good intentions into great results!
Earth Circle Stories
The Psychology of Climate Denial: Ego vs. Logic
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Stop the guilt trip! Reto Knutti argues that framing sustainability as a moral burden hasn't worked. Instead, we need to embrace "Ego-Logic": making the green choice the easiest, cheapest, and most attractive one for the individual. Can we save the planet by being a little more selfish?
0:00 Framing the problem: Morality vs. Motivation
2:10 Why guilt creates resistance
3:45 Designing systems for "lazy" people
5:30 Survival of the fittest: Why we choose the easy path
6:30 Solution space vs. Saving the world
8:10 Can we make everyone happy?
9:00 Making small steps in the right direction
#BehavioralScience #Sustainability #RetoKnutti #EgoLogic #physics #science
Let us know your thoughts :) Let's improve together!
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#Sustainability #Innovation #BetterFuture #CircularEconomy #Changemakers