The Future of Work: Embracing Remote Culture | Kelly Schuknecht

In this episode of the Profitable Creative, host Christian Brim engages with Kelly Schuknecht of Two Mile High Marketing to explore the intersection of passion and profit in entrepreneurship. They discuss the challenges of scaling a business, the importance of aligning creativity with analytical strategy, and the evolving landscape of remote work. The conversation highlights the cultural shifts in work ethic and the complexities of managing growth while maintaining profitability.

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Transcript

Christian Brim (00:01.41)
Welcome to another episode of the Profitable Creative, the only place on the interwebs where you will learn how to turn your passion into profit. I am your host, Christian Brim. Special shout out to our one lister in Edmonds, Washington, not Edmund, Oklahoma, it's Edmonds, Washington. Joining me today is Kelly Schuchnick of Two Mile High Marketing. Yavu, Kelly.

Kelly Schuknecht (00:31.518)
Was that German, Christian? 

Christian Brim (00:33.998)
two of my children speak German and I only know enough that when they're saying Vater, they're talking about me. So the little shits.

Kelly Schuknecht (00:43.332)
Okay, okay. Well, I have a very German name, but don't speak a word of German. So I'm actually Italian, but I'm married to German. yeah.

Christian Brim (00:53.59)
There you go. Yes, I know like three words. anyway, no, it really doesn't. It just, yeah, it just gets, yeah. All right. So Kelly, tell us, I'll stop soon. I promise. Kelly, tell us about who you are and what you do.

Kelly Schuknecht (00:57.148)
Yeah, I think I can count, you know, that's about it.

Kelly Schuknecht (01:15.75)
Yes, well I am the, I'm gonna say the words here, not CEO, but I am the Chief Elevation Officer at Two Mile High Marketing. Important word choice there. Yeah. And I work with business owners and thought leaders who want to establish their thought leadership platform. So helping them with establishing that thought leadership platform, which might look like,

Christian Brim (01:23.586)
Ooh, I see what you did there, elevation to my, I love that.

Kelly Schuknecht (01:44.808)
getting speaking events, getting podcast interviews, getting in front of their target audience. We work also with folks who want to write a book. I see that you have your book sitting there. So you know how important it is to have that tool in hand as a thought leader. And yeah, so we help support thought leaders in building their platform online.

Christian Brim (02:06.306)
I love that. I also love the fact that, you know, marketing is, responsible for all of these words that are made up like thought leadership, like, you know, and, and so many of them, we, just take for granted. I was, we're, publishing a show, well, actually today we released an episode on out of home marketing and I didn't know what out of home meant. had to pause and ask the guest, like, what does that mean?

And he explained it and I'm like, so it's non-consensual marketing. And he said, well, yeah, I guess you could call it that. And I'm like, I'm trademarking name. That's it. So in your mind, what is thought leadership?

Kelly Schuknecht (02:42.226)
you

Kelly Schuknecht (02:51.922)
Yeah. So I like to think of it, I really think any one of us can be a thought leader if we have that kind of drive to get our, push our message forward and to share our message with the world, right? So anyone who has a message to share, and I really think it's important to not just put certain people on a pedestal and say that, you you have to be a CEO of a company or you have to be, you know,

Christian Brim (03:14.776)
Hmm.

Kelly Schuknecht (03:20.166)
whatever, right? Some big important person, right? I started my thought leadership platform on LinkedIn as an employee in a company, a director of marketing, and I started just developing content and became known on LinkedIn within my network for very specific topics, right? So they were just things that were, that I felt drawn to talk about online and I had no reason to do that. I just really, I...

Christian Brim (03:42.274)
Mm-hmm.

Kelly Schuknecht (03:46.782)
I'm for one example, I'm an advocate of remote work. I've worked remotely for 18 years. So I talk a lot about remote work and the benefits of remote work on LinkedIn. And I have people in my network who will say to me all the time, like, you're like the thought leader in remote work, right? And I'm like, my gosh, I don't feel like that necessarily. But I think that, you know, that we all have stuff inside of us, experiences that we can share with the world. And that

You know, we can develop our thought leadership through the practice of developing that content and putting it out there.

Christian Brim (04:22.592)
Yeah, so you know, when I hear thought leader, I'm like, I don't know that I want that moniker. I don't want to I definitely don't want to give it to myself because that seems like hubris like but the way you described it, I have a lot of thoughts and a lot of them that I'm passionate about. And and so if if espousing those things and promoting those things is thought leadership, then I guess I am, you know, I

Kelly Schuknecht (04:40.018)
You

Christian Brim (04:51.214)
I feel more comfortable if someone else called me a thought later. Not, yeah.

Kelly Schuknecht (04:54.568)
Right, right, exactly. But we take our own knowledge and experiences for granted. And I am the perfect example of that because I like to say was the person behind the person most of my career. I was the person supporting a CEO and doing a lot of work behind the scenes and nobody knew who I was necessarily. But when I started putting myself out there a little bit more and developing some content that I was putting online, I...

Christian Brim (05:11.086)
Mm-hmm.

Kelly Schuknecht (05:22.962)
I was just doing it again, like no real reason, just more of just, was trying, it was like a muscle I was trying to develop in myself. And when I started my business last year, you know, I had no idea how that was going to go, but I announced that I was doing it and I had people coming to me because I had, they had started to know what I was doing, right? Like I wasn't so hidden. I thought I was, but I wasn't. People knew my experience and what I had done and

Christian Brim (05:29.774)
Okay.

Christian Brim (05:47.789)
Hmm.

Kelly Schuknecht (05:51.792)
knew of me and so it's, I just think we do take those things for granted. Like we don't realize that the experiences we've had or the things that we're passionate about are not the same for everyone, right? So again, like I said, know, my, one of the things that I'm passionate about is remote work because it had a huge impact on my ability to be a working mom.

and to have a really successful career. And if it hadn't been for remote work, I wouldn't have been able to do that. I wouldn't have been able to work hard and still be available to my kids, right? So I talk about that online. And because of that, like I realized that, not everyone has had these experiences that I have. Not everyone has worked from home for 18 years. It's a lot more common now than it used to be, right? But...

Christian Brim (06:19.149)
Mm-hmm.

Christian Brim (06:38.232)
Mm-hmm. Right.

Kelly Schuknecht (06:42.786)
I know how it impacted my life and my kids and my family. And so I'm passionate about it. And so those things that just, if we really think about what brings us life, what makes us excited, and we start talking about those things. Another thing for me is books because I'm an avid reader. I spent 10 years running a publishing company. And so I talk a lot about books online as well. And so people will come to me because of that as well. So I think that it just really is we have those thoughts.

Christian Brim (07:07.895)
Right.

Kelly Schuknecht (07:12.58)
inside of us. And it's hard to, you you think it's kind of self-indulgent to call yourself a thought leader and like, you know, put yourself on that, that, put yourself on that pedestal, right? It's a lot easier to prop somebody else up. But I think that, again, it's like a muscle and you start to, if you start to develop some content around the things that you care about, you start to, people start to notice that.

Christian Brim (07:21.036)
Right, right.

Christian Brim (07:34.978)
So Google Alphabet has been reaching out to you for your thought leadership in at home working? No? No?

Kelly Schuknecht (07:44.707)
I do not know this out of home marketing. I need you to tell me what this is.

Christian Brim (07:49.446)
No, it's non-consensual. I can't tell you. Okay, so you said you were you just started your business. So what what what did you do immediately prior?

Kelly Schuknecht (08:01.182)
immediately prior to starting my business, I was in a marketing or I was in marketing in the accounting space. And actually, love the title of your book, Profit First, because we were the leading provider of virtual CFO services for creative agencies. So I was in the more creative space, the marketing world, not the accounting world, but we were marketing those virtual CFO services.

Christian Brim (08:03.352)
Mm-hmm.

Christian Brim (08:08.31)
Okay. music to my ears.

Kelly Schuknecht (08:30.302)
specifically for marketing companies. kind of best of both worlds, when I left the company, I then started my own marketing agency and have that background also in the finance side. I understand that, although I'm not, probably not as, I probably need to read your book. I'll put it that way.

Christian Brim (08:42.658)
Yes.

Christian Brim (08:52.012)
Well, the good news is you're getting a copy. So you'll have the opportunity. Yeah, I can't think of anybody. And that's honestly why we focused. We refocused our target market three years ago to serve creative industries is because there's nobody that needs more help with those things than creatives because their brains don't work.

Kelly Schuknecht (08:55.866)
All right.

Christian Brim (09:22.09)
in a linear fashion. And it's sometimes a real struggle, even to the point where people are like, I can't learn it, I can't learn what I need to know. And I'm like, no, you have the intelligence, you have the capacity, you're just not comfortable with it. it's important to get those two together.

Kelly Schuknecht (09:42.312)
Mm-hmm.

Christian Brim (09:49.336)
I mean, you can even think about it in the marketing sense, like the creative element is important, but the analytical strategy behind it is just as important and executing on that strategy is just as important. So if you can get those two things aligned, the creative and the analytical, just to be real base about it, you get magic.

Kelly Schuknecht (10:12.082)
Yeah. Yeah.

Christian Brim (10:13.464)
So I'm assuming that having been in accounting, you weren't real worried about your finances when you took that leap, or were you?

Kelly Schuknecht (10:25.534)
well, I think anyway, I, I'll say I had been thinking about starting my company for two years and what held me back was the financial side of it. Right. Like I have a steady paycheck, like I have benefits. have all those things. Right. And so for me, I really struggled with taking the leap. However,

Christian Brim (10:34.689)
Okay.

Christian Brim (10:38.479)
Mmm, okay. Yeah.

Christian Brim (10:50.882)
So maybe even that knowledge made it harder? if you didn't know anything about accounting, it might have been easier because you wouldn't have known the risk?

Kelly Schuknecht (11:00.274)
I think I didn't trust myself. just, so it wasn't really, it was more of just like, not that I didn't trust myself, but I just didn't trust the process. Right. I just was like, how do you just, how do you get that first client? How do you, you know, once you take that leap, how do you start to, you know, in my mind, I wanted an agency not to be a solopreneur doing, providing services, just myself. I wanted to develop a team. So it's like, how do you get from here to there? Like those things held me back.

Christian Brim (11:27.053)
Mm-hmm.

Kelly Schuknecht (11:29.862)
what pushed me off the ledge was the company that I worked for was acquired and I lost my job. And so that was the moment of, okay, like you either do it now or it's never gonna happen, right? And so I did it and I've been amazed, shocked and amazed at how quickly

Christian Brim (11:45.09)
Let's do this.

Kelly Schuknecht (11:57.042)
things can move when you decide you're really gonna do it.

Christian Brim (12:01.154)
Well, kudos to you, congratulations. I think there are a lot of people that stay stuck in that space and don't ever pull that trigger. I've interviewed some folks where, you know, that decision was made for them, kind of like you, like, you know, okay, I don't have a job. And then in some ways that might make it easier, but I don't know. I think it's always a hard decision to...

that on yourself, rather than rely on someone else. but you know, those of us that are entrepreneurs, you know, we just, we just know there's a gut feeling like, yeah, no, I'm, I'm, I'm worth more than I'm being paid. Like I, I, I can do more than they're requiring of me. and that's, you know, not everybody's cut out.

Kelly Schuknecht (12:32.904)
Yes.

Christian Brim (12:59.48)
for being an entrepreneur because you've got to make the decisions and there's only one person to talk to whenever it goes wrong and that's a hard road. It's a very hard road. So congratulations, I'm proud of you.

Kelly Schuknecht (13:14.11)
Yeah. Yeah, thank you.

Christian Brim (13:18.284)
So what in the last 12, 18 months has been the biggest challenge or maybe the biggest thing you didn't know that you've learned?

Kelly Schuknecht (13:29.852)
with starting an agency. So, you we talked about the like betting on yourself. I think...

Christian Brim (13:31.554)
Mm-hmm.

Kelly Schuknecht (13:44.22)
I mean, I feel like the starting of my agency was just like, it was just like those initial decisions. Like the decision to fully lean in and do it, right, was probably the hardest thing. And since then, I honestly haven't had moments to even think. I've been so busy. I've hired three people.

Christian Brim (13:52.685)
Mm-hmm.

Kelly Schuknecht (14:08.702)
We are, you know, so I think right now my challenge is just figuring out how to scale in a way that I can not be drowning. So good problem to have, you know, just a few months in.

Christian Brim (14:27.328)
Yeah, absolutely it is. yeah. And scaling, you know, hiring employees is usually that first inflection point that entrepreneurs show up where like, okay, I can't do all this myself physically. I don't have the talent, I don't have the time, whatever. I just, I've got to have help. And that's usually the first point where you start having problems.

because that's a different animal. You sound like you had experience. I didn't have experience managing people or hiring people or building a team. And so I spent a lot of wasted effort doing it wrong. You sound like didn't have those problems. But, you know, being able to control the growth and make money is one of the biggest challenges.

I've ever had. mean, for the, for the longest time, it was just grow, grow, grow, grow. And it was focused on the top line. And my excuse for not making as much money as I should was that while I'm investing it back in the company, and that's a great rationale to, to, you know, not make, make a profit or not make as much profit as you should.

Kelly Schuknecht (15:51.25)
Mm-hmm.

Christian Brim (15:52.59)
Have you struggled with any of that that I did or no?

Kelly Schuknecht (15:56.946)
Yeah, well, so I'll say when I mentioned I was in publishing, right? I, I, around 30 years old, I was the executive vice president of a publishing company. And I remember the owners, was, I was reporting directly to the owners of the company. And I remember that they would tell me that I was running the company. And I was always like, what are you talking about? I was doing my job, right? Like didn't, I didn't understand that all the things I was doing was running the company. know what?

Over a few years, I started to understand that was running a company. Then I moved right from that to another, to the virtual CFO agency that I was working in, where I mentioned I was the person behind the person. was working really closely with the CEO all the time. For me, I think I was lucky to have had 17 years of really, really close insight to running a company.

teams the whole time, you know, I building my teams within the company. So that part came very easily. The hiring my first couple of employees happened somewhat accidentally because I had people coming to me and I was like, well, sure, can use the help, right? Like just kind of took them on very casually. But then all of sudden I was like, can you take on this and this and this and this and this because I...

So much going on, right? So that part was easy. now it's just kind of trying to figure out from here to the next stage of the business, how do we make it profitable? I mean, right now, there's not a problem with profit, but it's more of just figuring out the financial side, because it's all so new, and figuring out how to continue to bring people on, who we can delegate work to.

and I can focus on, know, my, biggest concern right now is just like focusing on what the clients need, you know, making sure that all of that's happening, you know, which just comes with time with, with nurturing a team and getting everyone, in place with what they need to do. then, so that I can then focus on the business and growing the business. so I think, yeah, I mean, I think the, the, profitability I think is going to just come with a little bit of time.

Christian Brim (17:56.876)
Right?

Kelly Schuknecht (18:18.002)
just settling into the business as it is.

Christian Brim (18:21.974)
Yeah, I think, you know, most people think of naively that, you know, business growth is like this straight line and it's not, and it's much more like, you know, lines and plateaus and you can grow and you're making money, but then you've got to hire employees because you can't do anymore. And then potentially your profit goes down.

Kelly Schuknecht (18:48.946)
Mm-hmm.

Christian Brim (18:51.256)
for a little while. As you then take it, scale it to the next level. But the important point is to not get stuck on that plateau because it's the very first entrepreneurs organization event I went to was the speaker was Vern Harnish. He wrote Rockefeller Habits and Scaling Up. He's known as the growth guy.

Kelly Schuknecht (19:03.688)
Mm-hmm.

Christian Brim (19:19.487)
And he asked this room of about 40 entrepreneurs, how many of you could fire people work less and make more money? And.

two thirds, three fourths of the room hands went up. And that's what happens without intentional growth is you end up building this monster where you're actually working more and making less. And that's not what you want. That is not what you want.

Kelly Schuknecht (19:46.376)
Mm-hmm.

Right. Yeah, yeah.

Christian Brim (19:51.83)
It's perfectly fine. You're perfectly fine staying on that plateau if it's a profit plateau. if you're just making cash and you're fine where you are, stay there. Don't force it. So is that kind of what you're talking about and what you're mulling over now?

Kelly Schuknecht (20:05.384)
Yeah.

Kelly Schuknecht (20:12.412)
Yeah, well, know, are, right now it's, it's the people that are doing the work for us, you know, like that I've got, like I said, I've got three team members now and you know, I'm really fortunate because part of my past also involved outsourcing to the Philippines. And so I have great connections there where I'm able to bring people on in a way that is

Christian Brim (20:34.446)
Mm-hmm.

Kelly Schuknecht (20:40.402)
really not breaking the bank in any way. And I think, don't worry, but I think about the future of like, when I'm ready to hire somebody who is US based or just higher costs, that that's going to be a bigger lift to try to make that work, right? And then those are people that...

Christian Brim (20:42.318)
Right, right.

Christian Brim (21:00.398)
Mm-hmm.

Kelly Schuknecht (21:08.074)
I will end up having to spend a lot of time training and developing and getting to the point, which I think that all goes into the. But it is like those people like you were talking about, like where your time is now spent on that and you're not bringing in the business to like always figuring out that balance of all those things.

Christian Brim (21:11.426)
Yes.

higher level jobs. this isn't, Yeah, go ahead.

Christian Brim (21:25.027)
Yes.

Christian Brim (21:29.538)
Yes. And for the listeners that haven't outsourced to the Philippines, you know, or Latin America, you're talking about a third of the cost of a US based. Is that your experience? Yeah.

Kelly Schuknecht (21:44.688)
yeah, probably third or less.

Christian Brim (21:46.082)
Yeah, yeah. So it is significantly cheaper. so that does. And I think people should do that, you know, where it makes sense. know, a lot of things don't work in that environment. But I was talking to one of my accountant colleagues in New York, and he's a partner of a larger firm there, and they have like

a whole firm and team and building in like Manila. And like he goes out there like four times a year and works on team building and culture and like they're, they're, they're really integral to the organization. and he said, that's what makes it successful. think the idea of like treating it more like Upwork or Fiverr is, is where you don't get the best results.

Kelly Schuknecht (22:32.158)
Mm-hmm.

Kelly Schuknecht (22:44.562)
Right. Yeah. Well, so like I said, you know, I have years of experience outsourcing like that. So I have those connections, but all of that started with making a lot of not necessarily mistakes, but a lot of trial and error. Right. I did a lot of hiring through Upwork. I've hired through Fiverr. I've hired through a great organization called Virtual Coworker. I love that organization. It's great for finding somebody. Their minimum is 20 hours a week. So you can't

hire through them until you're ready to hire that person for 20 hours per week. But you can really be specific about what you're looking for. So if you're looking for somebody with design skills or a virtual assistant or whatever that is, you can be very specific and they look for the people for you. They bring you three people to interview. They make the process really easy. I've also hired through them, had bad experiences, but I've had great experiences.

Anytime I hire like if I do hire through Upwork, tend to Like if I have one article I need I'll hire two or three people because then I'm like I'm going to make sure I'm gonna get the article I need and then it's trial and error with these folks if you know somebody works out great Then I'll continue to use that person But I never go into it thinking like the first person I hire is gonna be the best person ever and it's just gonna be great from there like you you really have to do kind of your own homework and Yeah, it

It's not always easy, but when you find the right people, keep them forever.

Christian Brim (24:15.886)
No, I think that's a great tool. As a matter of fact, I was talking to our head of marketing about just that because she was looking to, she was looking to hire a marketing director and she wasn't sure of this candidate's abilities. And I'm like, well, pay her to do a task. And, and you know, then you'll find out whether she can or can't do it. Like there, there's nothing wrong with testing employees or

contractors to see if they are the fit. mean, because there's only so much you're going to get through an interview and reading a resume.

Kelly Schuknecht (24:52.264)
Great. Great, exactly.

Christian Brim (24:55.966)
I'm going to pivot as I often do. So you talked about remote working. Have you read the book Work Sucks?

Kelly Schuknecht (25:05.24)
No, I haven't. I gotta write that down. Who's the author of that? Do you know? Okay.

Christian Brim (25:07.532)
Okay, I don't know. It's two women. I read it 15 years ago, I think. But they were the inventors of Roe, results only work environment. And we had made that investment in that change prior to COVID. And the...

Kelly Schuknecht (25:15.143)
Okay.

Kelly Schuknecht (25:22.204)
Yep.

Christian Brim (25:36.174)
frankly, it allowed us to progress through the pandemic and out the other side seamlessly. Like I can't imagine if we didn't have that foundation in place and went into that because we were all always in the office. But it seems like there's still this clash of culture. I mentioned Alphabet and Google and they're wanting people to come back into the office and the pushback.

What I believe that remote work is permanent. There's no way to go back. There's no way to put that horse back in the barn. Jeannie back in the bottle, whatever analogy you want to use. Why do you think people management companies are still resistant to it?

Kelly Schuknecht (26:26.878)
I think so I've had the experience, you know, like I mentioned, I've worked remotely for 18 years, but in when my company was my most recent company where I was an employee, when they were acquired, they were acquired by a brick and mortar company. So I also had a couple of years of experience working in a hybrid environment, which was eyeopening to me because I have worked remotely for so long that the, the row concept to me is like, just, it's just,

common sense to me, right? Like I don't care. I mean, I say that like, don't care. I'm just not a micromanager. do not care what, you know, when people are working, what hours they're working, how they're doing their work. What I want is here's the results that I want. Right. And so, you know, we work towards that and that's the most important thing. In a hybrid environment, and one of the things, one of the employees at that firm where they were in the office told me,

that you know, everybody knows that you have to come into the office to get people to get things done. And I was like, huh, well, you acquired a remote firm. what, right? Like here we were all remote. They were in office, but they're flexible work policy where you work from home, you know, so you work from home all the time if you want to. But the attitude, the culture was you have to come into the office.

to make sure things are getting done, which means they have to see you in the office, management has to see you in the office to think you're working, right? So I think that is a big reason why the remote thing is such a struggle right now is that like bigger companies or even just certain cultures, it doesn't have to be a certain size. It's just the culture of a company. they don't, if you have people who are micromanagers or who think that...

seeing your face means that you're working. They don't get the concept of the results-based work. They don't work that way. If I need something done, I walk down to your desk and I tell you that I need this done. The way that I work is I message people. have online ways of community. We use Notion specifically. In Notion, I can put notes in there if it's

Christian Brim (28:33.954)
Mm-hmm.

Kelly Schuknecht (28:51.996)
I mean, I just try to avoid urgent. I was gonna say if it's urgent, I can handle it differently, but I just try to avoid urgent. Like nothing should be urgent. We're not curing cancer. We are providing marketing services for people. So if we're planning ahead and we're documenting things and we're making sure that everything is asynchronous and available, there's no reason why my assistant in the Philippines needs to work my hours. Like if I'm just giving her notes throughout the day when I'm working.

Christian Brim (28:58.584)
Right.

Kelly Schuknecht (29:20.102)
I come in the next morning and she's handled the things that I asked her to do, right? Like that to me is, that to me is productive. And I don't need to walk down the office and see her face or walk down the hall and see her face to know that she's working. So I don't know. just, think that,

Christian Brim (29:36.108)
No, I agree. I agree with what you said. I think it is a you mentioned the word culture. And I think it's not just work culture. It's it's American culture in in the sense, you know, I'm 54. I was raised with a very strong Protestant work ethic. And, you know, the idea that you you have to work hard like that's just the expectation. Right. And

Um, it's, I ran into, you know, in the last 12, 18 months where I realized that it was actually counterproductive. It wasn't even not productive. It was counterproductive because I would get my stuff that I needed to get done done. And then I would start meddling.

You know, I'd start checking in with people like, how's this going? How's that going? You know, and the reality is the problem was me that I felt like I had to be working. And it took me a good nine months. You'll laugh at me. I'm in this office. I went to an office in my building that had no windows.

I had a stand up desk and a stool and no chair and nothing on the walls. Didn't even have music. I didn't even take a speaker in there. And what it forced me to do was I only wanted to be there in that uncomfortable environment when I had to be there. And so I broke this habit of like, I'm just here because I'm supposed to be here. But I think that's what it is, is just like the mindset like you got to be in the office. Why?

Kelly Schuknecht (31:24.03)
Hmm.

Christian Brim (31:30.222)
I don't know, I can't see you. What are you doing? You know, I mean...

Kelly Schuknecht (31:33.874)
Yeah, yeah, yeah. Yeah, but those cultural things are hard to, it's hard to put a finger on exactly what's happening, right? But it is this weird expectation of visibility means productivity, and it's not true.

Christian Brim (31:35.31)
It's not rational.

It isn't.

Christian Brim (31:56.44)
Well, and changing a culture is extremely hard because usually what that means is you got to change people. And you you can't just force people to believe something or feel something that they didn't before. You usually have to replace them. Kelly, I know our time is short. Thank you very much for your experience here. How do people find you if they want to be elevated like you?

Kelly Schuknecht (32:04.018)
Mm-hmm.

Kelly Schuknecht (32:22.078)
Well, for one, I have my own podcast. It's Beyond the Bestseller, where I feature female authors of nonfiction books. So thought leaders who have a message to share. I see your face. The listeners can't see your face, but you're cringing because you're an author.

Christian Brim (32:31.96)
time.

Christian Brim (32:37.742)
What? One of my I'm not a female one of my employees Long-term employees. She's no longer here not because of what she said, but in any case she called me She said you're just a lesbian in a man's body. So I Could be on the show. I'm that's up to you, but

Kelly Schuknecht (32:42.492)
Yeah.

Kelly Schuknecht (32:53.95)
You think you should qualify? I think I need to start another podcast that's open to anyone. But really the reason I wanted to start that podcast was because I'm passionate about women in the workplace and I wanted to elevate women specifically. But also you could find me, so if you're not a woman, you can find me on LinkedIn.

Christian Brim (33:18.305)
or an author.

Kelly Schuknecht (33:19.802)
or an author, yeah, right. But you can find me on LinkedIn. I'm sure you'll put it in the show notes, Christian, because my name is not easy to spell, but it is my name on LinkedIn. And yeah, I'd love to connect with you there.

Christian Brim (33:25.443)
Yes.

Christian Brim (33:34.382)
We'll have all of those links in the show notes. Thank you again. Listeners, if you like what you heard, please rate the podcast, share the podcast, forward the, mean, subscribe to the podcast. You can forward it too. That's the same thing as sharing. In any case, if you don't like what you heard, shoot us a message and tell us what you'd like to hear and I'll replace Kelly. Until then, ta ta for now.