A Hyperventilating Thought Leader?

What happens when the person who once hyperventilated in middle school at the mere thought of speaking… becomes the woman people ask to take photos with after her talk?

In this episode, Lauri sits down with Kelly Schuknecht, marketing strategist, thought leadership coach, and founder of Two Mile High Marketing, to trace the true origin of Kelly’s visibility: not a strategy, not a brand pivot—a whisper.

Kelly shares the moment she watched other speakers and thought, “I could teach that.” Then the deeper thread: a fear of being looked at—rooted not in dramatic “capital-T” trauma, but in quieter conditioning that says, don’t stand out… don’t make waves.

From a first talk where the tech failed to the day she walked into a room with 1,000 chairs, this conversation is for every “unicorn” leader who’s been trying to follow someone else’s formula—and wondering why it doesn’t fit.

If you’re being called to teach, lead, speak, or create… this episode is a lantern.

TAKEAWAYS
1. The beginning of thought leadership is often a soft inner knowing: “I’m the teacher now.”
2. Fear of visibility doesn’t require “big-T trauma” to be real—conditioning and “little-T” experiences can wire a deep stay-small reflex.
3. Your audience often can’t see your internal storm—nerves aren’t the same as incompetence.
4. Your first talk doesn’t need to be perfect; it needs to be done (also: don’t add unnecessary tech your first time).
5. The moment you survive a “bigger cave” (like 250–300 people), smaller rooms stop feeling like dragons.
6. Speaking isn’t just exposure—it’s a door that opens other doors (invites, summits, new visibility).
7. A “unicorn niche” can actually be an advantage: fewer competitors means more fit opportunities.
8. Building a team can be an act of leadership identity—choosing your way, not the “should” way.
9. Authenticity beats imitation: borrowing someone else’s style instead of your essence is a visibility trap.

Soul Sucker Quiz

Take the Soul Sucker Quiz to learn which Soul Sucker screams the loudest in your mind so you can release them from being in charge and set your voice free!

https://voice-matters.com/soul-sucker-quiz/

The Speaker Alter Ego Quiz

Take the Speaker Alter Ego quiz to find out which protective mask hides your natural radiance so you can learn how to get present, connect deeply, and share your vision when it matters most!

https://voice-matters.com/speaker-alter-ego-quiz/

Chapters

• 0:00 Welcome + meet Kelly Schuknecht
• 1:11 The first whisper of thought leadership
• 3:09 The book that cracked it open: fear, trauma, and visibility
• 5:20 Big-T vs little-T trauma + connecting the dots
• 7:37 From middle-school hyperventilating to avoiding the spotlight
• 10:29 The first talk: 50 people, tech failure, “you’re a natural”
• 14:29 Meant to teach vs “don’t make waves”
• 17:35 The 1,000-chairs moment: entering the cave
• 21:50 What speaking opened in her business and life
• 26:31 Why unicorn niches actually open more doors
• 37:48 Pivot Pivot (lightening round questions + closing)

Transcript

Lauri: 0:32

Hello, hello, and welcome back to Soulful Speaking. I'm super excited about my guest today, Kelly Schuknecht. Kelly is a marketing strategist, thought leadership coach, and the founder of Two Mile High Marketing. She helps entrepreneurs, authors, and CEOs amplify their voices, clarify their message, and build influence through strategic visibility. Welcome, Kelly.

Kelly: 0:59

Thanks, Lori. I'm also super excited to be here. Thank you so much.

Lauri: 1:05

Yeah. As our guests know, I love to dive straight into our first question. Where and how did your speaking journey begin?

Kelly: 1:18

So I went to the digital summit in uh, I'm going to the beginning of like where it started in my mind and my soul. Um I was at the digital summit in Seattle with my team. I had had a marketing team and we were all there. And I sat through these presentations from other speakers, and and I kept feeling like, I could have taught that. I could have taught that one. Not every one of them, but several of them. I kept having that feeling. And it was the first time where I thought, oh, I think I've hit a point in my career where I'm now the teacher, and I need to start positioning myself as that. Uh and so from there, I mean, that was like maybe three years ago. And from there, I started uh thinking about it, applying to speak, kind of forcing myself out of my comfort zone and into that uh speaking speaker uh position.

Lauri: 2:27

Uh yeah.

Kelly: 2:29

And I um so it took me a little while. It's been now about a year and a half since my very first speaking event. So maybe about a year after uh that kind of seed was planted in my brain.

Lauri: 2:41

Yeah. And it feels like to me that was the whisper of your own thought leadership. Correct me if I'm wrong, but I back then you were still working for someone else. Yep. And yet it was like the whisper was something even more that has evolved now.

Kelly: 3:01

Yeah, so it was at that time I I was an employee in a company and I had built my marketing team. And it was probably around that same time, or maybe a few months later, I read the book Personality Isn't Permanent.

Lauri: 3:17

Have you heard of that book, Lori? From you. Have I mentioned it before? Tell yeah, and and I don't remember that much, and I know our listeners are probably crazy curious. So tell us about that book.

Kelly: 3:30

Yeah, so uh that book, I think at the time I didn't realize how life-changing it was, but now I look back and I realize how life-changing that book was for me. Uh, I read that book, it's by Benjamin Hardy, and I as I was reading it, he talks a lot about trauma and how trauma affects us and we and holds us back in ways. And the whole book, the whole book I was reading, I kept going, I don't really have trauma. Like, I don't, like nothing has happened to me that I feel like I would call trauma that is holding me back, right? But the one thing that kept sticking out to me was that I have a huge fear of public speaking, and not just like getting out on stage and speaking. It's like I could be in a room of 10 people and I am horrified to be the one that people are looking at, right? Like I I hate, I hate talking in a room full of people, whether it's, you know, like I said, five or 10 people, or or you know, I mean, getting on stage was like not even an option. That was just not something I would ever have done. And I think maybe I had that plant seed planted in my head that, like, I think you're supposed to start teaching as part of your career path. And then I read that book, and what stood out to me was that's what was holding me back. I I didn't associate that as like trauma at the time, although I've had other people say to me certain things that have made me realize that there probably is some sort of trauma that is just not like a PTSD kind of thing. It just, you know, it doesn't have to be this major trauma, but something in my life that was like holding me back from wanting people to look at me and wanting to be in the spotlight.

Lauri: 5:19

And um, oh, how did you connect the dots? Because I feel like I have a parallel in my own life of being in a lot of rooms where people were talking about what now I would say is like the capital T trauma. Yeah, yeah. And then we all have little T, like every single person on the planet has at least one kind of little T trauma. How did you connect the dots?

Kelly: 5:49

Uh well, I think I mean, I guess for me it was pretty obvious just that like I that fear was debilitating. Like it was like I could not do it. Like I would, I actually I tell this story, people don't believe me, but I actually selected my courses in college based on which ones did not require you to get in front of people. Like that is how I mean literally, like I wouldn't take a class if I knew I had to get in front of people. I still had to in some classes because it was just part of the curriculum, but I would avoid it at all costs. And um so I think for me, I mean, that was obvious, right? I had a I had a therapist on my podcast who we were having this conversation talking about trauma, big T, little T trauma. And and she said something that made me realize that it probably was just kind of my childhood, like wanting to be, and there I hate saying this because like my parents, I have great parents, I have a great family, like there's nothing like you know, nothing trauma, big T trauma in that situation, but more of just like, you know, I grew up in a family where it was like you just didn't, you didn't want to stand out, you didn't want to be looked at, you didn't want to, you know, whether it's like um I think what she called it was like that generational trauma of, you know, my dad's upbringing and how that impacted like how he um how he raised us, and you know, so I I think that was just part of it. So I think it was really like the connecting the dots was just through having conversations and realizing that there was more going on there than just like I don't want to be on stage or I don't wanna, I don't want people looking at me. It was like there was something really deeply ingrained in my brain and my psyche that was that was uh really preventing me from from doing that.

Lauri: 7:36

Yeah. And do you remember anything sort of deepening that or being aware of anything in like junior high school in high school?

Kelly: 7:50

Well, just the fear itself. So uh my mom says to me all the time, because now I've I have and I know we'll get into this at some point, but like I've started a business helping people get on stages. And so, as part of that, I told myself, I have to be a one the one also leading by example, and I have to be doing what I'm helping people do, right? In their careers. So my mom is all all the time like, can you like, do you remember when you were in middle school and you hyperventilated when you had to give a talk? I'm like, Yes, mom, I remember. Like, she just is blown away that this is what I'm doing as part of my career. Because she has this memory of me being so fearful in in middle school. And it's the same thing in high school. It's like I avoided, you know, I absolutely would not sign up for debate class. I absolutely would not sign up for anything that I if I had to be in front of people. So it's like, yeah, I remember all the way back to about sixth grade in Mrs. Bowers' English class. Yeah.

Lauri: 9:51

From hyperventilating to thought leadership. Yes. And now the AI is gonna pull that out as the title of the episode. So when you were an adult and you gave your first one after having that whisper of, hey, I think I'm meant to teach, how did that very first one go?

Kelly: 10:14

Depends on who you ask. Uh so I so my first talk was at a uh conference for accounting marketers. And that was actually my job at the time. I was a marketing director in an accounting firm. It was a great fit for me to go and and speak on that topic. I was speaking about omni-channel marketing strategies. And uh there was probably about 50 people in the room. So, not super intimidating to normal people, maybe, but it was pretty intimidating to me. Um, and one thing I learned was uh don't add unnecessary tech into a presentation when it's your first time because the tech didn't work, and that caused additional anxiety for me. Uh, you know, getting on stage and you know, here I had this engaging, these engaging polls I was planning on doing throughout my talk, and then that didn't work, and so then I had to kind of uh improvise, which turned out fine. Uh but so afterwards I did not feel amazing about it, but somebody said to me, gosh, you're just a natural on the stage. And I was like, huh? Uh really, I didn't feel that way at all. And you know, now I can I look back and I can see that like it's not as visible to other people what's going on internally.

Lauri: 11:43

Yeah. Yeah. I've definitely seen that, I've experienced that with myself. Everything from how much sensation is going on when you're speaking. And to me, the vast majority of the world is telling us that all of that is wrong, and that it's the fighting of it that can lead to things like hyperventilating or other things that are not conducive to channeling our energy. And that's not what's coming across. And a very similar sort of thing, like people have said to me, Oh, Lori is so patient. And I was mentoring someone, and she was like, you know, had one of those moments where something happened when I was directing a play with a group of people, and somebody's like goofing off. And I said something, and she was like, See, you're so patient. And I said, That's not how it feels on the inside. Just so you know, like it's it's I'm taking what's happening out there, and like on the inside, I'm feeling all the stuff of like, How dare you? We're behind. What's and just channeling it into where I would rather go, what I want to create instead, which is reading to you like I'm incredibly patient. But if you ask my husband, he knows the truth is I'm not always patient.

Kelly: 13:09

Yeah, yeah. Well, that was what the other thing is I think that uh so I had one of my team members in the room when I spoke. And so I asked her, How do you, you know, how do you how do you feel it went? And she told me some of the things that it's like I could tell you were breathing fast, you were talking fast. You know, she was giving me the real, like, she knew me. So she knew some of those signs that I was nervous. Um, but you know, and I don't know, I you know, I don't know how much of that is like she just knew me, and somebody else wouldn't wouldn't tell me some of those things, or if it really wasn't noticeable. Um, but you know, the the reality is I had to do that. I had to get through that first one and and the next several until I started just getting more and more comfortable. And I knew that that would be the case, that I would eventually get more comfortable. Um, but you know, every time I've been on stage, I've had people tell me like that that it just that I'm just a natural, and it just it's it's crazy to me how how much you can fool people.

Lauri: 14:16

Fool people, and you did have that whisper of I'm meant to teach. Yep. So natural, not natural, possibly it doesn't mean what you thought it means to do it before you actually started teaching and being your own thought leader. Yeah.

Kelly: 14:37

Yeah, I think that that's where I am now in my journey is is reconciling, like I do think I am meant to do what I'm doing. I'm meant to get on stages, I'm meant to speak and teach. Uh, I've had you know 20 years of experience in my career. I have a lot to be able to share with people. And I know that I'm helping people every time I get on stage. And so all of those things, it's like I know that's the right path for me and where I should be. And also I still have that like just just be quiet and don't don't make waves and don't be, don't draw attention to yourself. Like, I still have that internal struggle that I have to have to continually work through. It's like those two things don't make sense at the same time. And and I'm feeling called more in the direction of speaking and and teaching and doing that, right? So I'm I'm trying to figure out how to speak to the other side of my brain and say, stop, stop it. Hush that away.

Lauri: 15:40

Yeah. How do you reconcile those two parts when you apply, when you're about to walk out on stage?

Kelly: 15:50

I think it's it's becoming easier for me over time. So each time I do it. So last week, uh I was I was asked for the first time to come and speak specifically to a group. So it's not a thing that I went and applied for. I was pursued and asked to come speak to this group of women, and I was beyond excited to go and do it. And um I I think just from doing it several times now, like I'm getting over in my head that like you're not that imposter syndrome, like right, of like you're not the person that that people are looking to get this these answers from. Like, you know, I because now I'm doing it regularly. This is this is a funny story too, Lori. After I spoke, I was standing there and two women were walking towards me, and I went to get out of their way. And then I stopped and looked at them and they said, Can we take a picture with you? And I was like, Oh, they were coming to me. Not that I was in their way and I needed to move for them. They were coming to me because they wanted to take a picture with the person who had just spoken and taught them something. And that, like I'm still, you know, I'm still working through that. It's just a weird feeling because I've never, you know, as a mid-40s woman, I've never been the person in the spotlight. And it's really a different feeling.

Lauri: 17:15

Yeah, yeah. Embracing that you are now the one that people want to take their picture with.

Kelly: 17:20

Yeah.

Lauri: 17:22

Yeah. Yeah. What have been some other key moments along the way from that first one to now people want to take their picture with you?

Kelly: 17:32

So the okay, so the I told you the first event that I did. The second one was uh a good, you know, about 50 people again, good practice round for me. You were actually uh somebody that helped me in in uh kind of just getting my messaging down for that event. The third one, I it was one I applied for, and I just had in my head it would be a small room of 50 people again. You know, like that's just I was getting used to that. Uh I walked into the room in the morning. They had a speaker check in the morning, and I walked in and I quickly counted the chairs, and there were 1,000 chairs in the room. And I could have crawled under my hotel bed and not come out. I knew that the room would not be full. I knew that it would not be a thousand people, but that was extremely intimidating. And the when I gave my talk, I would estimate there was around 300 people, maybe 250 to 300, something like that. It was also a huge stage where there was um there were lights on me and I could not even see the people in the audience. I couldn't really engage with people. I did a little bit. I asked some questions and I tried to get some people to talk back because that makes me feel more comfortable. Um, but I realized now, after doing several more events, that that was the best thing I could have experienced. Because while it was the scariest thing I've ever done, uh it also now I walk into a room of 50 people and I'm like, ah, just 50 people. Like it's just like it totally put things into perspective where I have less fear of things that would have just totally intimidated me before because now that seems like no big deal compared to what I've done.

Lauri: 19:34

Yeah, it reminds me of that quote, the cave you fear to enter holds the treasure that you seek, Joseph Campbell. I that may be not exactly the right words. It reminds me of that. Like you saw a cave of somewhere between 250 to a thousand people, and instead of going, nope, never mind, I'm sick, can't do it, you entered the cave and realized there's treasure there. You are meant to do this.

Kelly: 20:05

Yes, yes. And yeah, now I look back and I'm like, that really I will be intimidated again if I have a stage with that size again. But just having done it and forced yourself to in my case, I've just forced myself to do things that were uncomfortable and they were still uncomfortable in the moment. But like as soon as you're done, it's kind of like running a marathon, which I did a couple years ago, right? It's like you're building up this whole time and for that moment, you get done with that moment and you look back. I told myself as I was running, I'm never doing this again. This is a terrible idea. Remember in this moment how much you hate this. And literally two weeks later, I was like planning out the next marathon, right? And that's how I feel about getting on these stages is you know, you prepare, you do all this work, you you you there's so much anxiety around the moment, but you get done and you're like, wow, I just did that. And and I'm, you know, every time so proud of myself for having done it, for um, you know, just facing that fear. And and then I've also noticed that so that big one that I talked about, that big stage that I was on, I came back from that event and I was immediately invited to speak at another event, an online summit. Uh, but I know that they had looked at the speakers from that other event. So doing it then leads to more opportunities that keep opening up for me because I'm now being seen as the speaker and the person who's on stage and and I have that experience that people are are seeing.

Lauri: 21:38

Yeah. I was just about to ask you what kind of things it is opening up in your business and your life.

Kelly: 21:46

Yeah. So uh I think before we started recording, I mentioned to you I think I've spoken uh at some sort of event or another almost every week for the last six weeks or so. And some of them have been me traveling to an event, uh, some of them have been online summits, but it it it just seems like this door has been open. So every time I've gone out and done something, it then leads to uh another one, another one, you know, and um now we're going into holiday season. So I imagine things will slow down a little bit, but I'm kind of anxious to see what this next year will look like because I think it will just continue. So that's been that's been amazing, especially because that's also what I do for my clients is helping them get speaking events. So then you know seeing how that's worked for me, I know that you know that they're gonna have that same um those same opportunities open up for them. Once we get them an event that fits their target audience, you know, it will open more doors for them as well.

Lauri: 22:43

Yeah. What is your why for all of this?

Kelly: 22:50

Good question. I think uh so for one, like I mentioned earlier, you know, because I started this business doing what I'm doing, I feel like I have to be going out and speaking for a couple of reasons, right? So one is the speaking leads to uh potential new clients for my business. So when I go out and I'm teaching about how to develop your your personal brand or how to develop your thought leadership platform, uh I end up getting leads from that people want to talk to me, see how I can help them. So I mean that's you know that's the the obvious one but but the other one for me just going out and speaking is it is uh practicing what I preach. It is doing the thing that I'm helping other people do. Do I have to do that in order to get clients? Not necessarily but I feel like it's kind of my own personal brand that I'm developing around my business and and how I'm best able to help people. I think I've worked on my personal brand for years and years. And I think like I've this it's finally kind of like the door has been open where I'm like, oh this is why I have been doing this right so though the why has not really been clear to me for the last 15 years as I've worked on it until now. And now it's become very very clear that this was why I was having those whispers and those those calls deep down to do things that I didn't even understand why at the time.

Lauri: 24:12

Mm-hmm and what do you love about your business? What's important to you about it and what do you love about it?

Kelly: 24:21

So a couple things. One when I first started my business last year one of the first things that somebody said to me was you don't want to you don't want to like start an agency. You don't want to hire people because then you have to worry about keeping the business coming in and you have to you know you have to worry about laying people off at some point or or whatever. And I remember that moment when when somebody said that to me I was like no I I do want to build a team. I don't want to be doing this myself right like I I'd never set out to be a solopreneur and be working even though I enjoy working in a room by myself I work remotely so I I like quiet time working I still don't want to be doing this by myself. So for me a big part of what I love is building a team developing a team that's that's working you know for the best interest of our clients training them around you know how to serve our clients and then also the the biggest thing for us is when we get those wins for our clients it's so much fun. It's so exciting to see that that result for our clients um we we had one one client that came on recently came on over the summer and had he has a very very specific niche and I was like I don't know how hard this is going to be to get him events in this niche you know it's I I worried that that was going to be really challenging and uh probably about three weeks ago within the same week we got him three speaking events and I realized that because he's so like in this niche that's so specific, there's actually fewer people who can speak to that audience and it actually opened up more opportunities than I was expecting. So that kind of thing I mean it's just that's really fun and exciting and and we love being able to do that for our clients and then seeing them get the results that they're wanting in their business.

Lauri: 26:19

Yeah I love that I feel like there are probably a lot of people listening to this myself included I don't know if I'm as far over as he is but it feels like that sometimes it feels like we're looking for a needle in the middle of the world's biggest haystack if you're just kind of plodding along yourself googling. So I love hearing and really receiving the truth of the fact that if you are a unicorn looking for a specific needle in a haystack there are not actually as many people looking for that particular needle as I am or as he was. Yes. The other thing that I love about what you just shared is going back to the beginning of like the part of you who didn't want anybody looking at you ever including in a room then has someone tell you you don't want to have you know just be a solopreneur. It's easier big air quotes in case you're listening and not looking because then you don't need to have a team you could have gone okay because I don't really like people looking at me so I don't want to lead a team because whether you're on Zoom or you're in the room with your team you've got some people looking at you if you're leading a team to run your company versus being a complete solopreneur who doesn't even have like a VA helping them.

Kelly: 27:47

Yeah. I have always uh built teams that's what I've always done. So in my in my little team you know my team of five to ten people I've never been intimidated to talk or felt uncomfortable in those scenarios. I've always liked working with people and had I've liked having people be able to help me with things and um you know so so to me that was um I don't know I just didn't even I was like that's not even an option for me to just be the only person providing services for for the clients and I know there's a lot of solopreneurs out there who that's fine and that's what they want to do and and I don't have anything against it. I just knew that like I am not meant to be just by myself. And then the the wonderful thing about having a team is like we just celebrated our one year anniversary last week and they put together this celebratory video and they you know there was just um all there's just I just love I I love being a part of a team and just having you know that that we're all uh in it together and celebrating our wins together. And um so to me yeah it was like it was those it was those things that people told me that I absolutely had to do or absolutely shouldn't do or you know that whatever those kinds of things that really steered me towards what was right for me because I if I knew when I was having a reaction inside and an internal reaction to the things they were saying that I was like I'm not listening to that. I'm not doing it. I'm gonna do it my way. And that's the beauty of having your own company you get to do it your way.

Lauri: 29:21

Yeah and it's a vital ingredient of being a thought leader. And I have a feeling that when you were watching other people on stage thinking to yourself, I could have given that presentation that there was probably a little something at least in every single one where you would have done it differently or you felt like they were missing a vital piece in their presentation or in theater improv in particular there's the yes and yes to everything you said and here's the next step and now you're getting on stages and doing that and you're running a company that does that.

Kelly: 31:04

Yeah yeah absolutely yeah yeah uh I remember one of the talks that somebody gave in fact you're you're reminding me of kind of that uh what had happened there one of the women that had spoken at that event where I had that feeling of I should be doing this she came off the stage and she was telling me about how you know this this content engine that she had created from podcasts and she was talking about all this stuff and I was like yeah we do all of that like it was I I realized how much I had you know how much I had developed this team like we knew what we were doing we you know and um and actually that is what informed my my first talk that I gave a few months later on omnichannel marketing strategies because I turned it into here's how to take your content and repurpose it for all of these different platforms. And so it was it was taking that one kind of thing that she was trying to teach me how to do which I already knew how to do and then turning it into my own version of a talk uh teaching that my own my version of that strategy. Yeah beautiful what are the biggest things you wish you knew when you started or that you would want like your clients andor listeners to know about stepping into their thought leadership well for me it was just that I I always worked for someone else for 20 years in my career and I just always thought like that's the person that's the visionary that's the person that has the ideas that that knows what to do right and when I stepped out on my own I realized how much how much vision I have and how much you know how how capable I am of making the decisions structuring the team deciding on the strategy I mean all of those things that I had been a part of in my companies but not in charge of and or not the final say uh in like I realized that I had so much more ability than what I was allowing myself to believe about myself. And so that's the thing that now I am when I go out and talk I mean one of the things you teach is like having this intention, you know, this having setting the intention for what you want people to get out of it. And for me it's always inspiration. I want people to be inspired by my story by my journey I want to help them pull out of themselves those those things that they are capable of doing that they don't they don't give themselves credit for. They don't see themselves as that person. But if they are having that some sort of a calling to do something bigger or do something different I want them to be inspired to to start taking the steps to get there. It doesn't mean that you have to quit your job overnight and start public speaking you know but but for everyone that looks different. But if you're starting to have those thoughts you know it's what are the actions you can start taking now to accomplish that goal so you don't look back later and regret it.

Lauri: 34:19

Yeah oh I love that. I feel like you just put words to one of the reasons that I always want the episodes with guests to have a story component so that your story will speak to and inspire people out there who see themselves in in you in some way. And then I trust them and hold space for them and hope that they will listen to their intuition just like you did. So you got led to speaking on physical stages there may be thought leaders out there that are going to be like the next TikTok queen and always feeling the you know someone or something comes at you with a should or even just an idea what about and feeling your internal compass whether it lives in your gut or your belly and following that and trusting your own unique path.

Kelly: 35:18

Yes. Yes because you know you mentioned TikTok I mean there's so many coaches on TikTok or people on TikTok who will tell you how to do things and and you could take somebody else's strategy and do the exact same thing as them and not have the same results as them, right? And some of that is because you're trying to take someone else's approach and make it your own. I've been seeing Gary V on my TikTok feed a lot and I can't just start swearing and yelling at people in my videos. That's not going to be authentic to who I am and the way that I'm going to to uh attract my target audience right so it works for him that doesn't mean that's how I need to show up and and you have to you have to show up authentically and I think um when you do that people really that resonates with with people it's about finding the right people though right like it's it's going to be a different audience than Gary B's audience.

Lauri: 36:11

Yeah absolutely absolutely where if listeners are feeling drawn to you and want to go deeper into conversation and possibly work with you where can they find you?

Kelly: 36:25

Yes so Two Mile High Marketing is the name of my company and if you go right on our website uh there is a thought leader scorecard which I think you've taken Lori so the thought leader scorecard takes about three minutes uh if you're if somebody who is thinking about developing your personal brand or your thought leadership platform uh it's worth taking because it it will give you a score tell you kind of where you stand as a thought leader and it will give you some uh tips or some some ideas on things that you could work on to help further develop that platform so that is the best way to um just it's really for you to learn more about yourself and if you want to connect with me personally LinkedIn is the best place uh and Lori can put the the link in the show notes because I don't have an easy last name to spell.

Lauri: 37:14

Yeah I will absolutely put the link in the show notes just giving a little people who are driving something to remember when they reach their destination to go type and search for all right let's go ahead and slide into our Pivot pivot do your best to answer with one word or a short phrase first question Kelly what is your favorite word I'm gonna say inspire what is your least favorite word does it have to be appropriate no I have to think of something least favorite word well from this episode I'm gonna say should what turns you on creatively spiritually or emotionally quiet time what turns you off chaos what is your favorite cuss word oh man you're gonna get me there one way or the other what sound or noise do you love my white noise what sound or noise do you hate buzzing at the airport what profession other than yours would be fun to try and what profession would you not like to do nurse and Kelly what do you hope people say about you on your one hundredth birthday is this still supposed to be one word uh or a short no just just let it rip let it rip um I hope that on my 100th birthday that they will say in some way that I impacted their life well you have absolutely impacted my life thank you so much for coming and being on the show and sharing your presence and your story and your wisdom thank you Lori and I am doing my best to remember this season to say if you loved this episode, if you learned something from this episode, share it with a friend, review it, rate it, follow it, all the things and I'll see you back here next time.